Featured Coaching Training: Michael Levine's 10 Commandments For Dealing With The Media
Have you ever wondered how to get your big idea or product in the media? In this series Clay Clark will teach you Michael Levine's proven approach to not only dealing with the media but how to get featured.
Featured Coaching Excerpt - Notes & Transcript, Part 1
Ask Yourself: What makes me nervous and how do I respond in this kind of situation?
Lesson Nugget: When talking to the media don't overcomplicate it, have a conversation like you would with a friend.
Commandment #10: Remember, this isn't brain surgery. Don't take yourself too seriously.
Action Step: Stay persistent when contacting someone in your channel, even if they "cry"; your persistence could possibly convince them to change their view and write about you.
Definition Magician: Diligence-Earnest and persistent application to an undertaking; steady effort.
Recommended Reading: Guerrilla P.R. 2.0 Wage an effective media campaign without going broke. -Michael Levine
Notable Quotable: "Interestingly, self-employed people make up less than 20 percent of the workers in America but account for two-thirds of the millionaires. Also, three out of four of us who are self-employed consider ourselves to be entrepreneurs. -The Millionaire Next Door
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-So I've continued to follow up. Well then, he calls, and he talked to one of our PR people, and he decided to write a story about us.
-You never gave up.
-So, he was somebody who's crying, but I'm like, I don't think he's dying yet.
-He hasn't bought.
-Yeah. He was crying, but is he buying? It started off with the crying, everyone's going to cry, or maybe be a little annoyed. Now we move into the final, I can see the fork in the road. Are they buying, like I'm going to write a story, or are they dying like (ANGRILY) don't ever call me again! Then you're like, so you're saying there's a chance? You usually don't want to do that, because you don't want to go to jail.
-Good, good. Commandment number 10 here. This is remember, this isn't brain surgery. Don't take yourself too seriously. That's commandment number 10. Remember, this isn't brain surgery, don't take yourself too seriously. Why is this important to remember?
-So many business owners get on the phone with the media with small business ideas, and get nervous. It's not you it's me. We all get nervous. But we all get nervous. Everybody gets nervous. I don't care who you are, in some way, even if you hide it. Some people hide nervousness, they conceal it with unbelievable, aggressive behavior.
So they're very nervous, and they're like, (STRONGLY) our company's the best, we have the best products, and if you don't understand it, you're weird. And they're just like, that was kind of aggressive. And they never talk like that ever. But for some reason, they get that way. Other people, when they get nervous, they get really uncertain. (TIMIDLY) Well, our product is OK, I guess. I mean it-- You know-- I don't know-- You I don't want to push my views on you but I--
What happens is that you have to realize, don't over complicate it. You're talking to a member of the media who is a human. And you are human, and last time I checked most people on the site have interacted with humans before. So just imagine calm. I'm talking to another human. And if you'll do that, you'll be fine.
-That's beautiful. So those are the Ten Commandments here. These are Ten Commandments from Michael Levine's book that can be applied immediately.
Do you have anything from these Ten Commandments that you want to end with as a thought for the business owner and Thriver watching?
-I just want to encourage you, if you're watching this, to know that you can do this. I can't say it enough on Thrive videos, but I say this because most of the world tells you can't do it. There's all sorts of research out there that shows that over--
There's a book called "The Millionaire NextDoor." And it shows that 80% of all of the millionaires in America are self-made. Which means that these are people that do not come from wealth, and you don't hear that. What you hear is the rich have, the rich get richer, and the poor get poorer, why? Because it's just that most people aren't having a lot of success. But I promise you, if you implement these action steps with great diligence, and diligence means the steady application of effort. Steady application of what? Effort. Through the steady application of effort to these principles, you'll have success.
And don't take my word for it. Michael Levine is the top PR guy on the planet. He wrote a great book about it, and we would encourage you go and buy the book. Maybe even have it on you desk, if it helps you make it more real. Again is called Guerrilla P.R. 2.0. It's unbelievable. It's a great book, you can have that on your desk just to encourage you. Because know that you weren't put on this life to survive, you were put on this life to thrive.
-Cory, I don't know if it's the lighting, or what it is, but you are a beautiful man and I appreciate you.
-When I look at you, sometimes, I realize that we all have room for improvement.
-That's so kind. So
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