Life is hard and all of us have faced or will face big challenges and setbacks. Learn how Rachel Faucett has been able to overcome tough adversities and setbacks during her mega-successful career as an entrepreneur.Sign Up to Watch
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-Every time that I DJ'ed weddings, there would always be some drama. The bribe would change her song last minute. The father of the bride is not on speaking terms with the daughter, for some reason. Someone's upset, someone can't find a power cord.
And I got used to just living under that stress, maybe. And that's what kind of got me to a point where I was no longer super stressed. Do you ever talk to yourself out loud to encourage yourself? Do you ever just say-- do you ever do it, because I do it all the time. Do you do this?
-I don't. Sometimes I guess for my tennis playing, I definitely, like, come on. Yes! Come on. Definitely-- I guess I do do that. I don't think about it consciously, but I definitely think that just staying in the second, saying in that very moment is super-important.
And just, you're OK right now. You're OK right now. And even-- I say this over and over and over again-- even if it literally falls apart and it doesn't work out, it still works out. It's OK. So if your whole party, nobody comes to your party, it still works out. So even if it doesn't work out, it's sstill fine.
-So right now, it's just because this is what happens in my office. I feel like I'm being attacked by ninjas. Bad things are happening all day. Some days it just happens. And I feel like I'm fighting off the issues one at a time, like, come on.
Bring on something else. Let's go. Sometimes it happens. Is there anything you'd say to the entrepreneur right now who's watching this, who maybe-- as far as a practical level. If they're in the office right now, something bad happens--
-The internet went out, they couldn't get the call--
-Are you a fan of just dealing with one item at a time, staying in that moment?
-I think this is the thing. When I'm conveying-- I think this is a really big because things are happening all the time. And I used to-- I lost my phone. I can't get on the phone with the person. I've missed a call, or something like that. I will never, ever, ever apologize.
I'm not going to tell them about my drama. I'm never going to-- I'm always going to be positive and put a spin. I'm never going to say, I'm sorry. I'm just going to say, hey, can you make it tomorrow? I'm really excited about that.
I'm never going to-- because I don't want the brand that I'm working with to be involved in this drama that's like helping. Because that can be amplified. And every time you talk to somebody, you could literally, potentially tell them that, yeah, and today actually, a nest of hornets came into the studio.
You know what I mean? Potentially we saw a snake and we-- you can turn [INAUDIBLE] a nest of hornets actually-- I never tell them, even if I'm sitting there, like, my entire basement's flooded and I'm sitting up to my knees in water, I'm still on the phone. And I'm, like-- I don't say a word.
-These are great.
-Everything is amazing right now. I'm talking to you. And things are great.
-OK, well, here's where I'm going to deal with now. A lot of people say, OK, Rachel, I've Googled you. I've looked up stuff about you. I've seen all your successes. I just saw you in the Wall Street Journal-- little name drop for me. I'm trying to get that by.
But we just saw you in the Wall Street Journal. I saw your products in Walmart. I mean, it's got to be luck. You just have luck. But our main man, one of our founding fathers, Thomas Jefferson, he says, I'm a great believer in luck. And I find the harder I work, the more I have of it.
How have you been able to create your own luck in your career by just working hard? I've seen you, I hear of you doing it. But can you explain to the thrivers how you've kind of created your own luck just by working hard?
-Well, working hard-- and I think that my husband would say, we don't believe in luck. But I would say, I think it's kind of awesome. But thinking about creating you own luck, I think that's a great question. I would say that always staying positive and always making sure that the customer's always right and bending over backwards for that, and really doing favors.
I do a lot of favors. I really believe in supporting our community and independent publishers. If anybody emails me-- like, literally anybody emails me, I try to get back and I try to follow them on all their social channels.
If they've asked me a question, I like to give-- I really try to give them the best advice I can and help them in any way. And even if that's a social share or they've come out with a new book, I feel like because I have been helped out the other influencers in our business, that when I have a product or a project, they always help me out too.
And I think that's been-- we always say that we are the trendsetters that the influencers share. And I think that's because of those relationships, and really, really loving everybody in my community and knowing that, you know what? The other influencers and publishers in indie publishing that we're all working together.
There's always enough to go around. So I feel like it's better. And you know what? I believe if I don't get it and I've introduced you to five people, and I just literally gave my job to somebody else, then I should be doing something else. I wasn't the best person for the job. So I will 100% make recommendations.
And sometimes I have, in the past, not gotten the work. And it went to somebody else that I made the introduction. And that's completely fine with me, but you know what? The next time that person that got that job or that recommendation, they will always think of me.
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-Now, here's the deal. I'm going to repeat these. Because you had five really good ones, I thought. You know, one, you're always staying positive. Two, is you're saying the customer is always right.
-Three, you're always doing these favors for people.
-Four is you're helping in your community. And five is you're following people on those social channels there. And the reason why I want to hammer those five is because I see a lot of entrepreneurs who I meet. Example, I met this guy, he's an air conditioning guy, years ago.
And he was a jerk. You know what I mean? He came up to me at a conference and he's like, yeah, the economy is terrible.
And you know, it's easy for you to say. And he's just that guy. And you realize like, he's emitting negativity. And who wants to work with that guy?
-And because he's not staying positive, he's not assuming the customers are right. He's not doing favors. He's not helping the community.
He's not following people on social channels. He's not creating his own luck there. But I also wanted to get back to the work part of it a little bit here too. How many hours would you estimate that you have personally invested in writing or marketing-- you know, doing some type of work for Handmade Charlotte-- before you ever made a dime?
-Oh, three years. Five years. I mean, I would consider every single thing that I did before, from pouring my first candle to you know, 17 years ago, up until all of that knowledge I gained through those craft fairs and opening galleries and working with artists and you know, having like, little shows and home shows, and all of those things definitely lead up. And I didn't make a nickel.
And then when we opened Handmade Charlotte, we literally-- HandmadeCharlotte.com didn't make money for three years. I mean, Handmade Charlotte, we were monetizing working for other sites. But we did not place one ad and weren't monetizing Handmade Charlotte at all until we built a platform that we felt and were approached by agencies and--
-Yeah, three years.
-The reason why I'm asking this is--
-Now, we immediately, when we opened Handmade Charlotte, I'm like, I had the collection. Now, we're different from some independent publishers. Because immediately we had products.
RACHEL FAUCETT: Yeah.
-And so the product side and then all of the services side.
-The reason why I asked that, though, is because like, one of our Thrive mentors, Clifton Taulbert, this guy who started the bank who was not allowed to go into banks because he grew up during the time of segregation and was African-American, that guy, Clifton, he ended up launching the Stairmaster. That was his big aha, big arrival in the marketplace, was he helped introduce the Stairmaster into the marketplace. But he marketed this thing for, like, three years before he ever got a hit.
And you hear entrepreneurs all the time. They're like, what I did is I worked hard for about three years sowing seeds, and then, bam. I got my harvest.
And I think that's really important, that if you're watching this, that you realize that we want to implement these principles. But we're sowing seeds. We don't we shouldn't expect, unless it's some weird, non-organic seed, I mean, you shouldn't expect to sow it and for it to just to produce.
-Right. And that's why you have to have passion for it. And like, getting it to really, actually, like, for me, like, my business was built on, like, just pure love of what I was doing. And so I feel like I always win. And it was easy for me to work hard.
And you know, keep late hours and you know, sometimes setting proposals all the way up until like, 4 o'clock in the morning, like, catching up-- because I had the five kids and homeschooling-- that because I loved it so much and not making money, at you know, certain points. But I just loved it. So I think that's what was like, a driving factor for me.
-You know, Albert Einstein, that one German-born dude, he was the theoretical physicist who developed the general Theory of Relativity. And he's one of the-- and one of the two pillars of modern physics. Basically, a smart dude, OK?
And he says that "Great spirits have always encountered violent opposition from mediocre minds." I'm going to repeat that one more time. Because that quote just blows my mind. "Great spirits have always encountered violent opposition from mediocre minds." Has this kind of proven true in your career as you've brought up ideas? Have you dealt with some opposition as you've had some big ideas?
-I am not afraid to launch a new idea. And I think that's definitely been one of our strongest points. I will come up with some maniac idea at one o'clock in the morning.
My husband actually told me, about four years ago, that I wasn't-- like he didn't want me, like, sending emails past midnight. Because I was like-- I would think, like, oh my gosh, I'm going to start the Rachel club, and email every single Rachel like, on the internet. And like, let's start a Rachel club. Or like, ridiculous things.
And so then as my business started, as I started relating to business, I-- Because I'm a power user, because I'm on the internet constantly, because I am independent and was my own marketing team and my own HR and all of those, my own amplifier-- in the very beginning, that I had to come up with extremely creative-- and I am very creative-- so come up with extremely creative ways to amplify. And because the Internet is so new, and all of these, like, native ads and conversational marketing, and aggregating content and all of those things are so incredibly important that I would just come out with the-- I felt like they were common sense ideas.
But people, I would often see people look at me in huge, big board rooms with people-- and just like this. And I would look at-- like after a meeting, this particular meeting at Plaid Enterprises, I looked at the creative team later. And I took them.
I was like, you guys are my people. They're like, Rachel, what were you even talking about? And so I've definitely-- will definitely present ideas that I know that are not safe.
They're not safe ideas. And so I definitely think that has definitely propelled me. And for movers and shakers and pioneers and true entrepreneurs and people that want to change the world, I think that's why they're interested in me.
-And so when you think of the negativity from naysayers, you just kind of let it bounce off you? You don't worry about it too much?
-Every once in a while I'm like, was that too nuts? I just said that I was literally going to grab the horn of a unicorn and I want the unicorn to drag me through fields of rainbows. Should I have said that? Was that a little too much? Am I going crazy? Or it that just being too silly? And now, no. It's not, because the person that gets that and knows what I'm talking about, and gets my space traveling spiel, and all of that, I think they get it, and they are super into it. And they want more.
-Well, I want to ask. This is the final question I have for you about this dealing with adversity, and overcoming some of the challenges you had in your career, and kind of helping entrepreneurs get that right mindset. You're a mother of five, you homeschool these five, which I don't know if anybody here homeschools. My wife and I homeschool five. That's a fascinating activity. There's a lot of stuff that you deal with. It's a great experience, but there's a lot of stuff you deal with.
-It's a lot of work.
-And so you're homeschooling five, you have the business, you have all this. What are some activities that you do, on a daily basis, to stay positive? What do you do on a daily basis? What's kind of your thing you do to get the mojo going?
-You know, Clay, I'm a pretty positive person to begin with. And I'm definitely positive in the morning. I wake up and I'm pretty positive from the second I wake up, I'm naturally that way. So it's not too hard. Towards the end of the day, it's a little tougher for me. 6 or 7 o'clock, 8 o'clock, it's a little tougher for me to put all that together without kind of having little blow ups and things.
But typically, I mean, I feel like routine is always good. I wake up and know exactly what I'm going to be doing that day. And I think that's important of taking any anxiety of what the day is going to be, and preparation. But knowing my weakness and that I am a sort of fly by the seat of my pants, off the cuff, kind of gal that I know that, so there's no reason for me to get upset, or stressed out, if something isn't prepared.
So I know myself. So I'm not going to get upset at my weaknesses. There's no reason to. So I feel like I always put a positive spin on everything we do.
-One of the things that amazes me, and that I really appreciate about you, is that you definitely are a free spirit. You know that, you own that, you don't apologize for it. But yet, you're still disciplined enough to make that routine, to do your time management, and to plan your day. So you make your routine. You have a routine you do. You have a time management plan. And then, you're willing to prepare. I mean, you can't just send your proposal to somebody where you just draw a picture of a unicorn on it and send it off. I mean, you have to do some things.
And so I got something that all the Thrivers can do. If you're watching this, and you feel stressed, and overwhelmed, and maybe a bad thing happened. And so now, we've quit making a routine. And then, another bad thing happened. And now, we've quit managing our time. And now, another bad thing happened. And now, we're not preparing. And now, because we're not doing those things, more bad stuff happens. It can kind of derail quickly.
-Well, if all of the bad things are happening, I mean, I think, depending how bad the things are. I mean, if you're having deaths in the family, or your husband just lost his job, and you're feeling all this stress to get this thing together and launch it, and things like that. I mean, take a couple days. And cancel your phone calls. And get to a piece of paper. It's OK not to take phone calls. Just make a game plan, get centered, be still. And then, move on to those tasks. Because you will be in much better shape to handle those things, if you can just-- you're still not going to get anything done. You're just going to be frantically-- but the anxiety level is going to even get higher.
-I'm not going to let you out of this interview without saying this. I think that you are a naturally positive person, but I think it's because you have chosen to be so long, it's become habit. Because I know that I grew up in a situation where I was a little bit negative. And I had an uncle that just said, you're going to choose to be positive, until it became a habit.
You know what I mean? Like, you can slip into a bad habit of eating bad things, or doing bad things, or thinking bad things. Or you can choose to be in a habit that's a good habit. And I love that you choose to do it. And I don't think you realize how habitual it's become for you. But it's a positive energy you put off. And I think that's awesome.
And so if you're watching this, and you're going well I'm just negative, that's because you've put together--
-Turn that frown upside down. People love positive energy. And they're drawn to you. But people are also drawn to negative energy, but for a negative, in a negative way.
-As we wrap up here, I want to point out. I also am drawn to Rachel here. This is a drawing I did just a second ago. Hey, thank you for being here. I appreciate you. You are a great American.
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