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Ready toGrow Your Business?
-Clay Clark, what is up? How are you doing?
-I am doing good. I tell you what-- today we're going to finish up the Chicken Palace for my kids. It's for me, and my wife, and my kids. But we're finishing up the Chicken Palace. Concrete on the floor-- I'm pumped.
-There we go. Well, we're-- today we're diving into the four steps to getting backlinks to boost your website's ranking.
CLAY CLARK: Cool.
-Now, we have a lot of Thrivers, all over the world, asking about this backlinking for their SEO strategy. And so today we have a question from Kelsey, in South Carolina. She's actually a marketing professional. She asked, how do you go about generating massive amounts of backlinks for your company's website? So we're going to unpack this for her, and help her understand the ways and preferred methods, non-preferred methods, to getting backlinks.
-I just want to point out that Marshall just referenced all around the world, which-- you were quoting Justin Bieber and you didn't cite him.
-Yeah, I didn't cite him. So we're going to pay a royalty to--
CLAY CLARK: OK, we'll move on.
- --old JB, there. OK. In the overview for today's episode, we're going to learn what a backlink is, understand why backlinks matter, understand how to get a backlink, and then the fourth step of actually going and getting those backlinks. OK, so let's dive on in.
So first-- understanding what a backlink is. Let's get out our definition magician, here.
CLAY CLARK: Yep.
-Backlinks, as cited by Webopedia-- "Search engine optimization terminology. A backlink is a hyperlink that links from a Web page back to your own Web page or Web site. Also called an Inbound Link, these links are important in determining the popularity or importance of your website. Some search engines, including Google will consider websites with more backlinks more relevant in search results pages may also be written as two separate words, back link."
-I'm going to help you guys understand this at a very, very, very simple level, because that's how my third grade mind works. Basically, back in the day, when you would write a research paper-- maybe you're watching this right now, and you're in college and you write research papers.
When you write your paper, at the top of it you have to give it a title. And underneath that title, then you begin to write your main idea. You might call it your hypothesis or your thesis. The point is, you're going to write your main idea. Then you support it with lots of content. And at the bottom, you have to cite it. You have to cite your sources. You have to say, this is where I got this information.
So you say I got this information from Harvard.edu. And I got this other information from MTV.com, or something. And as a writer of a paper, when you link back, when you cite in the paper you say, I got this from Harvard, you're pointing back to Harvard. Well, if thousands of kids all around the world, thousands of people, thousands of people-- let's just say there's thousands of people writing papers, and everyone keeps citing Harvard in these studies, over time you would infer that, well Harvard must be pretty credible if everyone is linking or citing Harvard. If everyone's pointing back and saying, I got my information here, over time, you would say that's probably a pretty credible thing, if everyone's quoting the same thing... Grow Your Business.
The same is true with your website. So your website was created by college kids, and so your website is designed to work the same way. And so your website up here is something that you believe is credible, but if the other sites-- let's say that Harvard linked back to you-- that is a backlink. They're linking to you. If MTV linked to you, that's a backlink. And the more backlinks you have from highly credible sources, like a Harvard or an MTV, that would allow your site to push up higher in the Google rankings. And that's part of their algorithm.
Grow Your Business through SEO on Thrive15.com
CLAY CLARK: From the very beginning of the web, the interwebs here, the interwebs, there is a company started by Larry Page and Sergey Brin.
-Walk me through that. Walk me through that story.
-OK. Well, basically, the Google guys, Larry and Sergey, they met in college. I want to say back-- was it '94?
-'97. See, '97. Fact checker right there. Boom.
So they meet. And basically, they met. And they're talking about-- I'm not sure how the conversation goes down exactly, but essentially, it's I bet you we could come up with a better way for people to find information accurately using the internet.
Because the internet at that point, when you would search for anything, you would go ahead and you go up to your search, or a lot of times you'd use AOL.com, or you would use one of those search engines of the day. And when you would search on AOL, you'd go up to their search, and there would just be ads everywhere. Ad over here. The weather's over here. The sport score was here. And you just couldn't-- just so much stuff. And the search bar is really small.
And then, once you searched, when you landed on your search results, the ads, basically, were the entirety of the search. Almost none of it was, quote, unquote, "organic." It was just the results were all ads. And it was just mind-boggling and terrible. And it wasn't very good as the user. And so it wasn't something that you wanted to do.
Well, these guys, Larry and Sergey, what they did is they decided to start a search engine called BackRub. And the idea of BackRub was that it would be rewarding sites that had the most backlinks. That was their whole idea. The site was actually called BackRub.
And what happened is, is they decided to use Stanford's server. And they used Stanford's server, basically, to a point where Stanford could no longer justify these two guys using that much of their bandwidth. That much of the school's processing power was being used by these two dudes.
Well, the website, initially-- we'll put the graphic up here-- it was initially launched here at stanford.edu. So you had the google.stanford.edu is actually part of the Stanford website. So it was part of the college website.
And they actually wrote this paper called "The Anatomy of a Large-Scale Hypertextual Web Search Engine Excerpt." And in this paper, this is what they say. They said, "We present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the web efficiently, and produce much more satisfying search results than existing systems. The prototype with a full text and hyperlink database of at least 24 million pages can be found at google.stanford.edu."
And what's really cool is it's still there. So you can go there right now today, and you can see it. It's a historical website. You can go there right now and check it out. And it's a really neat deal, because these college kids-- remember, they had that college mindset of hey, if we write a paper, we need to cite something. They had that mindset. They brought that to the internet.
So it's really awesome for you as a business owner, is you just now are on a quest to get backlinks, because the more backlinks you have, more credibility you have in Google. You'll move right up there. It's not about who spends the most money. It's about who has the most high-quality backlinks, who is truly the authority on the subject, and who has the most text. They talk a lot about the hypertextual text. They talk a lot about the text.
And the way the internet works is HTML text, just text. Words that you can highlight on the screen. We're going to pull up an example right now of HTML text on a website. You can go, you can see it right now. So if you're looking on a website, just look at this website here. Look at the very bottom of the EITRlounge.com. We're pulling it up on the screen right now. EITRlounge.com, that's one of my companies. You're going to notice there's a lot of text here on the page. As you can see as we click through, there's a lot of text. So the combination of text and backlinks is what makes our site top in Google in our market.
So now, as we pull up on the screen, as we go ahead and Google Tulsa haircuts, as you see right now, we're Googling Tulsa haircuts. We're also searching here. Let's go ahead and search for Tulsa men's haircuts. And as you can see on the screen, our site is pulling up top. Why is it pulling up top in Google? Because we have the most HTML text-- original, honest, high-integrity text. We didn't copy text from anybody. And we have the most backlinks. But backlinks are a big component of this process.
Now, one more thing you have to understand-- and I'm going to read this to you-- is the Google guys, Larry and Sergey, they submitted a paper explaining what Google would be like. And this is how they described it. They said it would have these features. It would feature super search relevancy. It would have ad-free results. So when you're searching, you wouldn't find just ads. How frustrating would that be, if you're searching for something, and everything you find is an ad? So they wanted to make sure it didn't do that. It also had the ability to create advanced custom searches that include domains outside of Stanford. Because remember, it was all just at Stanford. And it allowed them to do search indexing. And relevancy feedback was used to improve Google's central index, providing better search results from Google, as well as Stanford.edu. New search features added to Google Custom Search will immediately be present on the Stanford Google Custom Search.
They're saying, look, we're making this cool thing. And we're going be able to find a more accurate way to search and find non-ads. Now, the crazy thing is, to do that, they literally download the internet every day. They download all the websites every day. And they basically crawl it, as they call it. And they're searching. And they're indexing it. So it would be almost like you had an encyclopedia that every day you're adding new entries to. And so you add it. And something moves up to the top. Something moves to the bottom. And they're indexing every day... Grow Your Business.
It would be like if you physically had a physical encyclopedia or a book, and you just keep adding chapters to it. So the book gets bigger and bigger and bigger, and that, essentially, is what a backlink is all
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