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This business coaching course explains how to find the best practice businesses.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Editor's Note: Step 2 - Find the Similar Best Practice Businesses (G.O.A.T.).
  • Notable Quotable: “And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department.”
    - Andrew Carnegie
    (Scottish-American industrialist who led the enormous expansion of the American steel industry in the late 19th century. He built a leadership role as a philanthropist for the United States and the British Empire.)
  • Notable Quotable: "Good artists copy, great artists steal."
    -Pablo Picasso
    (Spanish painter, sculptor, printmaker, ceramicist, stage designer, poet and playwright who spent most of his adult life in France.)
  • Definition Magician: Exceptional intellectual or creative power or other natural ability.
  • Lesson Nugget: Study best practices that work and then adapt it to your life.
  • Notable Quotable: "When there’s anything to steal, I steal."
    -Pablo Picasso
    (One of the most influential artists of the twentieth century. He was also open to the ideas and approaches of other creators. The following remark has been attributed to the master painter. http://quoteinvestigator.com/2016/02/13/steal/)

- Okay, step number two, find the similar best practice businesses in your industry. Okay, Clay, I'm going to team this up with a quote. A notable quote from Andrew Carnegie. Okay, and he says, "And while the law of competition may be sometimes hard for the individual, it is best for the race because it ensures the survival of the fittest in every department." Okay, survival of the fittest, finding best practice businesses. So, is he saying go into the industry and find what other people have done because the best practice has emerged, or what? - Can you look up and verify a quote as I say it? - Yeah, we'll do it. - Okay so great artists steal Picasso. I believe it's Picasso who said it. I read so much I sometimes blur these things. I want to not butcher it, but is that right? Is it Picasso? - I'll find it. - Okay, but anyway, the main thing is Steve Jobs talked about that. How great artists will steal. What they're saying is that-- Again, this is where I offend all these doctors and clients I work with. I'm going, just look at what your competition-- look what has done well and make it better. But do not start at zero. And every time, they go, I want to make something original, and I'm like, that's cool, but at the end of the day, if you're a pop artist right now, there's a certain sound that's popular. And if you're wanting to sell a lot of albums quickly, guess what, if you make one song that's kind of a copycat sound, not the whole album, but one song, you'll probably sell more faster than if you try to come up with a completely original sound. There's two different philosophies here, okay? One is genius. Genius is, in my mind, Albert Einstein. It's Warren Buffett, it's Steve Jobs. I'm not a genius, but geniuses literally have an idea that's so transformative and countercultural that is changes the world, and you're like, where did you get that idea? And they're like, in my mind. And you're just, okay you're a genius. But for most of us, we can become very very successful very quickly if we simply look at best practices that work. And just figure out how we can adapt it to our own life. And it's kind of humbling when you realize, in my case, I'm not a genius, but I can make a lot of money by just reverse engineering the success of other people. And for a long time, I just wanted to be genius. I wanted to be the guy who introduced a certain kind of genre at weddings. I actually tried this. I tried to play genres of music that no other DJ had ever played at weddings. I love "Can I Kick It?" Right? By Tribe Called Quest. No one knows what that song is. So I'm literally at weddings trying to play it. And so the song goes, can I kick it, and he goes, yes you can, can I kick it? I'm playing, and everyone's going, what is this song? Why would he play this song? Does he hate us? So I realized quickly, people aren't at the wedding to hear my favorites. They want to hear songs everyone knows. Marshall, is that Picasso who said that? - Yeah, Picasso said when there's anything to steal, I steal. - I'm just saying you really do-- - He's very black and white about it. - Yeah, so I just want to encourage you. Please don't die on the hill of infinite originality until you're having a little bit of traction. Does that make sense? I would, and I'm just telling you, my ethics on it is I would paraphrase. I would improve upon it. I would try to make it infinitely better. I wouldn't just straight up copy. I will give you an example of one thing not to do that's kind of funny. I told a client I worked with years ago, and he literally just downloaded a project from another one of my consulting clients, and literally just published his book again. That was crazy. And so, with the internet, you can search transcriptions and stuff, and it created Armageddon. And the other author called him and said dude, you straight up copied. He's like, I know, great artists steal, right? That's not what we're saying. Seriously, we created a bad deal, so don't do that move. You don't want to go to jail. You know, improve upon it, so is that making sense? - Yes. - Okay, Marshall back to you.

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