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This business coaching lesson explains the steps to turning a big idea into profits.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Lesson Nugget: When you get rejected ask why, because you may get feedback you can learn from.
  • 13% of employees are actually engaged in their work. - Gallup on October 8th, 2013
  • Lesson Nugget: An entrepreneur's main job is to find a problem that needs to be fixed, and fix it.

business practices teaching like skillshare, business education

[MUSIC PLAYING]

-Now tell the Thrivers in this business education training, what are a few times that you think that you would have given up if your passion wasn't so big?

-I probably think-- I've had some calls where, like, where I could go on a national TV show. And then they didn't call me back. They didn't even say, like, no. They just didn't call back.

-That's so weak. Isn't that weak?

-Yeah.

-Don't you want that sweet rejection as opposed to just that weakness?

-You might as well tell it to my face. I mean, just not telling me won't spare my feelings. It probably makes it worse, actually. And so, like--

-Boom. I have a feeling when you're, like, 35, and your parents start letting you date, I think that's how you're going to break up, too. You'll be like, you know what? Here's the deal. No. It's not working out. Just direct. Boom. Right there.

You prefer a direct rejection as opposed to the not call you back?

-Yeah. Mm-hm. I'd rather have someone tell me no rather than-- I'm going to learn from that experience. You might as well say no to it.

-When we were raising venture capital, I talked to a company-- and you who you are, you venture capital company. You know. You know who you are.

But I talked to them on the phone, and they said, we are not interested. And furthermore, we think it's a bad idea to try to provide practical education when people don't have the general knowledge to fall back. Basically, they think that it's bad deal to even offer this sort of service. And I said, well, why is that? And I don't think he was ready for that question. And then he goes on and on.

Well, I learned a lot from it. Because he thought that I was saying that Thrive should take the place of college. And like, in your case, I think you need to probably get that culinary certification, because it offers that credibility. And then Thrive might be where you go to log on to learn about PR or marketing or something else. But I realized that he thought through the way I presented it that I was saying this was in replace of college.

And I just think it's huge that if you do get rejected that you take the time to ask why. That way you can learn from it, you know?

Now, Remmi, a survey. This is a survey conducted by the Gallup poll. Are you into the Gallup poll? Do you wait every day for the Gallup polls to come out? Is this something you're pumped up about?

-Not sure what that is.

-That's fine. OK. Here we go. Most people don't either. But here we go. Gallup is a research group that basically does polls so that we know what the average human thinks.

And this came out in October 8, 2013. And they showed that only-- if you had to guess, what percentage of American employees do you think actually like their job?

-20%.

-13%.

[BUZZER SOUND]

Rejection. 13%. 13% of American employees actually like their job, which to me is unbelievable. So we're so scared about starting a business, but yet only 13% of us even like it. They're saying 13% of employees are even engaged in their job, meaning that they're like, they don't care. To me, I would just be unbearable. I couldn't imagine it.

I remember working at my first job when I was working at the Norseman restaurant there in Cokato, Minnesota. And I did not like that job at all. I couldn't imagine doing that for the foreseeable future.

I think that would just be a rough thing. And it seems like every entrepreneur that I interviewed, though, they are deeply passionate about their business. They're deeply passionate about their cause. They're engaged.

So do you do things every week to keep yourself engaged? Not only in cooking, but I mean in the business? Do you have, like, a weekly meeting where you're, like, drinking from the fire hose of awesomeness?

[WHOOSHING NOISE]

Or what do you do to keep yourself pumped?

-I mean, just my business. I mean, I learn every time we meet with Whole Foods to do a demo or something, or I do a Chef for the Cure event. And then-- that really-- my passion is just an ongoing thing. I mean, I have a lot of energy. You can just ask my mom. But I mean, that's really just--

-Are there areas you have no energy in though, because you don't like them? Like, you mentioned you're not into science.

-No. I mean, there's some tidbits I don't like about science.

-If I made you memorize the periodic table, would you like it?

-I actually might have.

-Gosh. OK.

-I mean, it involves-- I like math. Like, that's my all-time. I can probably find math in one thing I like that involves math in every single subject.

-Well. I'll tell you what. I'm going to find something you're not passionate about, and I'm going to make you do it here.

Hey, now. You teamed up with No Kid Hungry to help support and drive donations. Why are you so passionate about this cause?

-I mean, my business originally started to address an issue, the childhood obesity epidemic. And so along the way, I've been focusing on yet another issue. And so what I need to do is to fix the issues. I think whenever you're an entrepreneur, you should find a problem and fix it. Because that, I think, that's what makes you successful.

-Find a problem and fix it.

-Yeah.

Find business education training on Thrive15.com

Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Ask Yourself: What problems or issues am I trying to solve for my customers with my business or passion?
  • Lesson Nugget: Work with big companies to build your credibility, even if it means working for free.
  • Lesson Nugget: You will never get anywhere if you don't act. Nobody will act for you.
  • Lesson Nugget: Write down your goals, or you won't achieve them.
  • "Diligence is the mother of good luck." -Benjamin Franklin

[MUSIC PLAYING]

-So an action step right now, again, if you're watching this, let's say you own a business. Let's say you own one. I remember with the DJ company, brides would come in, and we would book them for their wedding. We provided entertainment. So we took boring-- my thing was, I couldn't stand boring middle school dances.

REMMI SMITH: [CHUCKLES]

-That was as deep as it was. I would go to the middle school dance. No one dances. And the last song, the guys ask all the girls to slow dance. You know what I'm talking about, the last song of the dance? Hopefully, your parents don't even let you talk to boys yet. But the last song, the guys ask the girls to dance. We all go home, going, that was weak. And I was like, I want to make it awesome. It was that fundamental problem I had. And then we grew a business around it.

Well, then the business kind of peaked. And I remember thinking, what are other problems that these girls have? And so we started asking, do you need lighting for your wedding? And they said, yes, we do. And so we started offering lighting. Do you need a photographer? Yes, we do. And so just looking for problems, right?

-Mm-hmm.

-And that's the big key. Now, you've teamed up with Whole Foods. Your product is in their store. How big of a boost has that been for your brand, to be able to tell people, hey, my dressing, that you can live on-- all you need is passion and this dressing. But my dressing is in Whole Foods. How big of a shot in the arm has that been for your company?

-I mean, it's just a huge boost, like a rocket boost, really. I mean, yeah, whenever you tell people, oh, they're like, oh, this 14-year-old, she has a cooking show. How cute. And then you're like, oh, well, I work with Whole Foods. Oh.

CLAY CLARK: Oh, now that's getting real.

-(CHUCKLING) Yeah.

-Yeah. I know that for me, with our company-- and I do a lot of business consulting-- and I remember when I got hired by Maytag University, other companies were like, wait a minute, you work with Maytag? And then they would book you because of that. Or people would hear that I worked with Farmers Insurance. Oh, wow, you work with Farmers? I should hire you.

So if I'm an entrepreneur watching this right now, and I am maybe low on the customers-- high on the passion, low on the customers, a lot of passion, not a lot of customerss-- would you recommend that I might go work for a big brand, like a Whole Foods, for free or something, just to build up my profile?

-I mean, not necessarily work for, but work with. It's all about partnerships.

CLAY CLARK: Work with.

-It's partnerships. You've got to have both wins. So if they give you credibility, you might not get paid for it, but you get the credibility, so that should be like pay in itself. You win from that. And then they also win from you working for them.

-Here's a secret tip. It's a secret move, a secret I hope that all the millions of people who watch this don't share it with anybody else, because it's a secret. (WHISPERING) Then we'll just keep it to ourselves. But when I started the DJ company, I didn't have anybody who would book me. So I would call all the hotels. I remember calling the Renaissance Hotel, and saying, I would love to DJ for you for free, just to show what you're missing. I promise you, if you love it, you'll tell everybody. I would just love to DJ for you for free, and they said no.

I remember talking to Dawn. I won't use Dawn's last name. I said, Dawn, come on, Dawn! Tricia, please, just let me DJ for you for free. I swear, it couldn't be worse. The other DJs are awful. You know it.

REMMI SMITH: [CHUCKLES]

-And I remember they were like, OK, well, you can do a staff party that they've never used a DJ for.

REMMI SMITH: [CHUCKLES]

-And then it's on a Thursday, and it's like-- but I rocked it. And then they were like, well, hey, we're going to refer you for future events. And I did that, I mean, literally, like a hundred times for all the venues in Tulsa. And that's how I built the empire, was just doing these free things. But I could tell people, we're the official DJ for the Renaissance Hotel. They'd be like, wow.

And you're saying, well, I work with Whole Foods. Wow. Anybody can do that, right? I mean, if I have any kind of business, I can go after people to work with them.

-It's all about like, you can't expect someone to get you there. You have to get there. You can't just wait around, and then like, well, I'm going to get big by doing nothing. You have to do something.

-I love it. I think you should put on the outside of this-- I know I keep going back to this, because it's doing something for me. Could we put on the nutrition facts here that it includes passion? Is that something we could do? I mean, just put a couple ounces of passion in here? Unbelievable. I'm getting pumped up.

OK. Now, one of the founding fathers of our country, Benjamin Franklin-- and for those of you who aren't in our country, maybe the Canadians watching this, OK, one of the founding fathers of America, all right? He said that "Diligence is the mother of good luck." Diligence, which is the consistent application of effort.

I feel like a lot of your luck has come from just being consistent. Do you every week have a To-Do list of activity that you and your mom are doing to make sure that you build the brand?

-Well it's all about proactivity. I mean, you have to create a list to do what you want to do, or else-- it's like, I heard this in school once. You have to write down your goals, or you won't go to them. If you think your goal is, oh, I'm going to own a restaurant. Well, I have to write that down. I can't just keep saying, oh, I'm going to own a restaurant, and it's all in my head.

-Digitally, do you write it down or physically on a piece of paper?

-You've got to write to down, physically.

-Now, here something that's huge. I want to make sure you're hearing this, because this is like one of these metaphysical-- it's Clay Clark getting as deep as I get. This is as deep as I ever have gotten. I probably will never go this deep again. I'm stepping into the deep end of the pool here.

[CHEERS]

[SPLASH]

You have to turn your thoughts into things. Your thoughts have to be turned into things. And once they turn into things, a tangible thing, now you're forced to confront it.

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • "I feel that luck is preparation meeting opportunity." - Oprah Winfrey
  • "I've found that luck is quite predictable. If you want more luck, take more chances, be more active, show up more often." - Brian Tracy
  • Lesson Nugget: Be it big or small, always prepare.
  • Lesson Nugget: You won't get any opportunities unless you make them happen.
  • Lesson Nugget: Once you complete your goals, set new ones.
  • Lesson Nugget: When given an opportunity, give 100% despite being paid or not.
  • Lesson Nugget: You have to try new things to find your passion, you'll never know if you like something unless you try it.

[MUSIC PLAYING]

-If I were to take this incredible pear, and I were to engrave into it, "Call your wife and take her out tonight." And I'd have this pear, and then I put this pear where I see it, it causes dissonance. Which is basically what you profess to be your goals, dissonance is where what you say you want to do, what your intentions are, it goes the opposite way of what you're doing. So if you say you want to do this, but you do this, the feeling you feel, that guilt, or that feeling of I'm doing something that's opposite of what I say I want to do, that's called dissonance, like lying to yourself. But when you align it and you do what you say you should do, and then you actually do it, then you have this thing called confidence.

And so it happens and it's powerful. And I think it's huge because I think a lot of people run around with iPads, notepads, all these digital things, these online iPads. And I see them, which is great. They're a great tool. But I see them not act on them. And so, I think it's important, and I think it's great, since you're 14, that you said that. That's amazing. I might just go home more excited about the future of America, right now.

OK, so now, Oprah Winfrey, media mogul-- perhaps you've heard about her-- she says, "I feel that luck is preparation meeting opportunity." Do you agree with this?

REMMI SMITH: Yes.

-Preparation meeting opportunity?

REMMI SMITH: Mm-hmm.

-So when you had your first opportunity to be on TV-- you've been on TV a few times, right? Did you prepare or did you just show up? Did you just say, you know what, I'm just going to wing it or did you prepare?

-I had to prepare, because whenever you have, really, any opportunity, you have to give 100%.

-Ooh!

-Whether you have paid or unpaid, you always want it to be 112%.

-Mike Posner, if you're watching this, I have a confession to make to you, my friend. Because I knew I was going to meet with this guy for awhile, like months. I have carefully crafted every word that I said to you. Because I knew that when talking to him, I get one opportunity. And it was like we had this connection.

But I did all the research. I found out he wears black socks. He's into Frisbee. He can shoot three-pointers like you wouldn't believe. He's kind of shy. And I knew how to connect with him. I know like when you went into the-- you got invited to go to Chicago, to do what? What was it, the Windy City? What was it called?

-Windy City Life.

-And what did you do there?

-I demoed one of my salads.

-And did you prepare or did you just do a hack job and just hope it would work out?

REMMI SMITH: I had to prepare. I mean, it was one of the first times that I was on a TV show not in Oklahoma. .

-OK, check it out, though. I did weddings for years, right? Wedding entertainer. So I do this. Ladies and gentleman, up next, we're going to have the maid of honor. She's going to be giving a toast. In like 97% of the time, I don't know the actual stat, but almost every time, they go-- [LIP QUIVER]. [INAUDIBLE] tears, which is fine. But then she's like, I didn't write anything down. And in no point do they make sense. Nothing's written down. There's no plan. And they always say, I didn't write anything down. And it's obvious.

I don't get it, though. It's your best friend's wedding. Why would you not write something down? And it just seems like a lot of us don't prepare. We have an opportunity, and we don't prepare, whether it's a toast at a wedding, or a show, or a call with Mike Posner, we have to prepare, right? Why don't most people prepare? Why is it natural for us not to prepare?

-I mean, I guess it's just that people, they don't want to prepare. So I mean, it's just in their mindset, they don't think they have to prepare. Because I mean, that's--

-Does your mom hold you accountable to preparing? Does she say, whoa, whoa, whoa, whoa, you prepare.

-Even at times when I don't really want to do it, my mom, she helps me focus on that. Because she knows I need to do it, but sometimes I don't really know the importance of it.

-Your mom sounds like a beautiful honey badger, like she's a honey badger, but she's nice.

-(CHUCKLING) Yeah.

-All right. Now, I just want to encourage you. If you're watching this and you don't have an incredible mom or an incredible mentor, you need to find somebody. Or I recommend you log onto Thrive and watch it, and pretend like that person is there with you. Because it's all about accountability, right? I mean, it's all about holding yourself accountable to getting those things done here.

Now, another quote I want to read to you. The best-selling author and business coach Brian Tracy has famously said, "I've found that luck is quite predictable." Oh.

REMMI SMITH: [CHUCKLES]

-"If you want more luck, take more chances, be more active, show up more often." Do you agree with this?

-Yes. Luck is something-- I mean, there's like fate luck, but then there's the luck that you can make. So you won't get any opportunities, if you don't make them happen.

-Mm-hmm. I just know you're touching somebody's heart, right now. And I think it's awesome, because I know that somebody here is hearing this and going, you know what? I've just got to start shooting. My theory, and I'm not an animal killer guy. I've never hunted in my life, because I'm afraid of hunting. And I don't like going outside very often, as you can tell by my skin color. But my theory, if I was going to go hunting, I'd want to take an automatic weapon and just start shooting into the woods until I killed something. Because I know I'm going to hit something eventually.

And I think a lot of times, as a business owner, that's what you have to do, though. You have to somewhat make a-- there's an animal over here somewhere. I'm just going to start firing until I kill something. And It seems like that's a little bit of what you have to do at first, right?

-Mm-hmm. I don't even know the outcome of my business, and I've been at it for, what, six, or it's five years, now?

CLAY CLARK: Five years, you've been at this?

-Mm-hmm.

CLAY CLARK: Bam.

-And I still don't even know what's going to happen for my future. I mean, it's just the whole process of it. Like, whenever you begin, you'll have the goals you want to do. So if you complete those goals, you still don't know what's going to happen after that. You have more goals.

-One thing that's interesting is, Thomas Edison, this guy tried to invent the light bulb. Now, some people watching this are going, well, it was Tesla who invented the light bulb. Don't steal my thunder, just whoever invented the light bulb.

The point is, home skillet has over 10,000 logged experiments of the light bulb. And basically, out of desperation, he ends up taking a piece of cardboard and shoving it into the light bulb, because he's like, we've tried everything. We might as well just shove a piece of cardboard in here. And that's what made it light up for the first time. But it was 10,000 failed experiments. And I think the whole idea is if he wouldn't have tried 10,000 experiments, we probably wouldn't have light.

But the same crazy guy invented video. So you're watching us on video. Well, guess what? Thomas Edison made that. He made light. We have lights all over the place. And he also made recorded audio-- the same guy. How different would the world be if one person wasn't crazy enough to believe that?

Now, you believe that you can stop child hunger.

-Yes.

-Right?

-Mm-hmm.

-You actually believe you can do this?

-Part of being an entrepreneur is having a crazy idea that you can do something.

-And see, Gandhi believed he could free a whole group of people. He was like, I'm going to free, I'm going to liberate our people. I just cannot underscore how proud I am of you and how excited I am for you. Because you have decided that you're going to be a change agent. You're like the catalyst. And even though it might feel like you're shooting a BB at a battleship, or something, you still are doing it, right? And you're getting some momentum.

REMMI SMITH: Mm-hmm.

-I think that's just super exciting. I don't know, I'm going to have to get myself a Swirly, or something, after this to get myself recalibrated. Now. the final couple things I wanted to ask you here is you've created luck for your products, your brand, your Cook Time for Remmi, by being proactive?

REMMI SMITH: Mm-hmm.

-But for anybody who's watching right now, who is struggling to find their passion, would you encourage them to take the same approach? Maybe just find a bunch of things you think you're passionate about and just try until one of them fits? Or what would you recommend for someone trying to find their passion?

-I mean, identifying your passion, it's like when you're in the kitchen, you don't know which recipe is going to work. So you just try a bunch of different things. You never really know what's going to fit.

It's like whenever you're doing a puzzle-- I like analogies, by the way-- because whenever you're doing a puzzle, you have a bunch of pieces. And you're like, oh, wait, this one. Nope. And then this one. And then you finally get the one. So it's all about trying new things. really, and finding what you really love and what suits you best.

-That is awesome. Hey, I know you can be anywhere in the world right now-- Chicago with Google, Whole Foods, whatever. But you've chosen to be here with us today, and I cannot thank you enough for investing your time in helping mentor other entrepreneurs, mom-preneurs, teen-preneurs, dad-preneurs. There's probably some guy watching this who's like, what in the world? If she can do it, I can do it. But again, for the record, just so we're clear, I don't want any false information out there. Are you 41 or are you 14?

-I turned 14 two months ago.

-Awesome. Thank you so much for being here.

-Thank you.

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