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- So the second step to determining the winnable keyword phrases is to brainstorm out keyword phrases and search engine terms. So Clay, begin walking us through this about how you can get into that creative mentality or just pragmatic mentality of how to determine these keyword phrases. - Absolutely, there's two big nuggets I want to get into and then we'll kind of unpack that, is one, is the keywords are the words that best define what your website is about. At the end of the day, that's what a keyword is. It's the words that best define what your website is all about. So again, we're going back to toxin-free spatulas. I kind of want to build that company now. I realize the competitions not very tough for that. - [Marshall] It's true, it's true. - But if that's what you want to do, you have to sit down and go, "What are the keywords?" What is a keyword? A keyword, again, is the words that best define what your website is about. Now the second, is keywords here. These are the phrases that search engine visitors might use to find the products and services your website offers. That's what a keyword is, okay? So I'm just going to give you an example of a keyword phrase real quick. "Toxin-free spatulas," that's a keyword phrase. That's like three words, okay, don't freak out here but there's long tail and there's short tail. Don't freak out. But someone is like, "I would type in, "organic toxin-free spatulas." Well, frankly, I think that's a little intense if you type that in, we're starting to get pretty descriptive here. But if that's what you did, you're going to look here, and you're going to go, click on that first one right there. Non-toxic, food safe kitchen utensils and accessories, boom, see, Wild Mint. These guys are making a killing selling that specific niche. Okay, so what we need to do, this is what we need to do Thrivers, everyone needs to do this. You need to go ahead and get a whiteboard, or a piece of paper, or if you're in Egypt and you have a time travel machine, maybe use some papyrus, - [Marshall] Nice. - or an etch-a-sketch if you're in the eighties, or you want to use chalkboard, whatever, just get something, and I want you to think a stream of consciousness. Just think, freely. What are all of the terms related to my product? So let's go ahead and brainstorm right now, we're going to do it as a team, we're going to brainstorm right now as a team, on the topic of, let's pretend that this is your business, and we make these non-toxic spatulas, okay? So, Marshall, let's get ready, everybody get ready. - [Marshall] I'm ready. - Marshall, what term would you type in? What's a keyword that would describe non-toxic spatulas? Go for it. - BPA free. BPA free spatulas. - [Clay] When brainstorming, there's nothing wrong. Boom. I would type in non-stick organic gluten-free spatulas. What would you type in, Stu? - Oh man, I was thinking the BPA thing. - [Clay] Boom! - [Marshall] Boom! - He goes home and reads Ladies' Home Journal. Moving on, Steph, what would you put in there, anything? - Nothing specific, it'd be just the toxin-free. - [Clay] Now some people are going, "I don't do well with brainstorming "unless I've had seven adult beverages." I'm not encouraging that, I'm just saying, you're going to have to do it, this is how you do it. You just sit down and you're like, Spatulas, non-stick spatulas, healthy spatulas. - [Stu] Maybe like a bacteria? Something with bacteria? - [Clay] Bacteria - Virus. - [Clay] Yeah, and then maybe non-polluting spatulas, maybe non-hazardous spatulas, spatulas that are healthy, spatulas that are good for your body, spatulas that won't poison you. Just think of all the synonyms, just do it. And I challenge you, do not stop until you have 100 words. And you're going, "100 words?" I know, the thinking, according to my main man Henry Ford, we'll put this quote on the screen, Henry Ford says, I'm paraphrasing here, "Thinking is the hardest thing there is to do, "therefore very few people think," okay? So we've got to think, we have to get 100. And why do you need 100? Because you have to have a starting place. And if you're going, "I don't know how to get 100," I'm going to give you three shortcuts.
- So here we go type in, Devon, if you could, type in. Let's type in. Let's type in healthy non-toxic spatulas. ♫ Spatula City ♫ Where we sell spatulas ♫ ♫ And that's all ♫ Okay shameless plug for Weird Al. But, anyway, you click on there, my nesty, what is it mynest.com? Yeah, go click on that beast. That first one, yeah, go yeah. That's hot. Okay, now, right click that beast. And then view source. And then just go in there, find those keywords. Can you search for keywords? If it won't give them to you, some sites hide those beasts. So, yeah, they're hiding it. They're a bunch of those guys. - [Voiceover] Maybe description? - [Clay] Yeah, look at description. Yeah, there it is. Boom, so you can look for keywords or description. And then I would literally copy all those words. Copy them all, so Devon, can you select those real quick? And then we're just gonna copy that onto a like a Word document. Devon, while we're doing this can you pull up a Word document? I want to teach the Thrivers that this is literally the brass tacks, this is how you do it. Montell Jordan ♫ This is how you do it ♫ Marshall can I get some air horn real quick? I know people are excited about this. 'Cause people are going, this is the stuff behind the stuff, no one talks about this stuff. - Yes. Bernie Sanders. Feel the Bern. Donald Trump. Anyway, moving on. So let's go ahead and do the next term. Let's go ahead and search for. Go back to our search real quick, Devon. Go back to our search we did for the non-toxic spatulas. And if the search is gone, just search again for non-toxic spatulas. No stress. We're just making another tab here. Ooo, the Google-gods are being difficult with you. Yeah, go for it. Just click right there. Boom. Is that not working for you? - [Devon] It is not. - [Clay] Well, okay, it's no stress. Thrivers are patient people. Anyway Thrivers, this is what you would do. You would keep searching. You keep searching until you find. Let's go, yeah, click back real quick. And then just find the third one that comes up top in Google. Just do it for the first 10. This is how you do it, okay? You click on the first one. Yeah, click it. Boom. And no stress Thrivers. Have a good time. Play George Michael while you're. Can you cue up just a little George Michael, just a little bit? Yeah, get that George Michael going. Yeah, get your coffee going. Then you're just going all right. Yeah, I'm just looking for keywords. No stress, you're just brainstorming, having a good time with myself. Right-click on there. View that source code. Find those keywords. Search for those keywords. There it is, environment, science. See I would never have thought of that. Eco, green, let's do another one, let's just do one more. I think the Thrivers are starting to feel this vibe. Remember you can just listen to George Michael, nothing weird a out it, just click the next one, yeah, right there, click it. I'm taking your hand to the dance floor Thrivers, click it right here, I can see it in your eyes. ♫ As the music dies ♫ - As the music dies, Thrivers, I can see it in your eyes we're clicking, right click that, get rid of that shameless spam, right click, there it is. Grab another key word, it's kind of romantic what we're doing here. ♫ I'm never gonna dance again ♫ - Never gonna dance again cause I'll be in my chair looking for keywords till the end of time. Copy that description, there's no keywords there, they're just description. All right Marsha, can we turn of George Michael real quick? I know a lot of people are getting concerned but anyway that's how you do it. So that's move one. Move number two is you just get a bunch of people who are your ideal and likely buyers in the room. Don't ask non-ideal and likely buyers. Ask them, get the terms. And the third magical move is, search for the term, again let's type in non-toxic spatulas and at the bottom we talked about this earlier. But some of you have skipped the earlier trainings cause you're like me and you wanna skip ahead and you're like a little, you're just skipping through life. I get it, you're the guy looking for the Cliff notes, scroll down to the bottom. And Google will suggest terms. Silicon cooking utensils safe, is silicon, all that stuff. I would have never thought of the words silicon and sealant toxic I don't even know what that means Thrivers. This is how you do it, those are the three moves. If you need some help, just reach out to us firstname.lastname@example.org Click the Ask the Mentor button, we're here for ya. But Stu how often do you see it man? You do this everyday, how often d'you see it where the keywords are just wrong, they're just not right. - Just wrong I'm telling ya. If you know your customer-- - [Clay] Yeah-- - Then you'll know what they're looking for. If you know your business, you know how to combine those into these keywords. - People ask me all the time, they say how do you run multiple businesses? I'll tell you this, one is I get into freak out mode about that industry, so we opened up Elephant in the Room and I am ashamed to admit this here on the Thrive but, I read all these men's grooming magazines. Beard oils and paraffin hand dips and just, I felt like I was just giving over my man card, I was just like here, just take it forever, man card. Couldn't even find the man card anymore at the end of it. I'm like figuring out how to, you know, exfoliate your skin, I don't, obviously, if you look at my face, you know that I don't exfoliate my skin. I mean I have a disaster of a face but the thing is I had to read all that and get in it to win it. You've got to do it, you mentioned that if you know your customer-- - [Devon] Yeah. - You're gonna be okay here. - Exactly. - So I'm just making sure we get that. Thrivers, do you know it? Get the trade journals, read that stuff. Find those keywords.
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