Do you have the desire to start or grow a successful business? In this series Clay Clark sits down with Thrive15 winner Julie Nguyen and teaches her the fundamentals of starting a business, as well as the skills and tools necessary for a business to thrive.Sign Up to Watch
-So Julie, the big thing now is we've got all this stuff we want to do, but we really just have to figure out a time management strategy that works. And I think you know this, but I'm just going to go through this, and I'm going to kind of help you through it. And ask me as many questions as you want, just so that way, this applies to your life. I don't want it to be general. I want it to be really right for you. You know what I mean? So time is your most precious asset. Now, usually people-- Now, is it with two Ts? Is asset with two Ts or one, Marshall? Degree--
MARSHALL: Precious? Just like that.
MARSHALL: Asset, two.
-The thing is though, usually we don't-- I think it's one, but you have to Google it.
MARSHALL: Two S's, one T.
-Yeah, that's right. I don't have a degree. OK.
The thing is that most of the time, we don't feel like that, except for when we have like either a health problem, or we are getting older, or we feel stressed out. We usually don't realize how important time is until we run out of time for something. So what we need to do is we need to set up-- And I'm going to write this down, and this is like therapeutic. It has to be a sustainable schedule. And if you talk about one thing that I'm horrible at it, it is that. I'm very good at managing time, but sustainable scheduling is just huge. And I get better every year, but this is hugely important.
-Now, how would you just define sustainable schedule?
-You can do the same schedule every week, and you would just-- Like my Mercedes, I don't have to change the oil, apparently, until every 13,000 miles. So I can just drive it, no issues. And then everything is-- Well, most cars have more friction. So you've got to have a schedule that's sustainable.
That's why-- And I'm just being honest with you. I know it sounds crazy that I'm building Thrive, but I don't like this, but I don't like startups, because I don't like to have to do a bunch of creative ideas. I hate creative ideas. I hate meeting about new ideas. I just want to do stuff, and then build a system. So the cool thing about DJ Connection is one, I built it. It's a system. So the guy who bought it, every week he can come in about 8 o'clock, 9 o'clock, run it, leave about 4:00 or 5:00, and it works. But to build it, you're getting there at midnight. You're working all the time. You're having way too much Red Bull. It's terrible.
So with Thrive, building this new platform is awful. I mean, it's awful when you build a new platform, and you got to-- And then you build a set and you don't like it and you build one you do like. It's just like the bad deal. So what we're trying to do is build a sustainable schedule that allows you to get stuff done, but in a way where you never feel like, oh my gosh, I'm overwhelmed. Because we get overwhelmed, we start making bad decisions. We rush our decisions. And so I'm going to go through this routine, and if anything on here just seems stupid, tell me. If that makes sense.
So one, are you a night person or morning?
-As far as more coherent?
-What do you prefer, waking up early or staying up late?
-I've gotten in the habit of staying up late, so this way I can get things done after my kids are asleep.
-OK. I'm going to throw this out here for you. You need two hours per day where there are no people present. Now, that's hard. So wake up two hours before you see another human is what I would tell most people, but if you're a night person, you have to do
It. So let's talk about the sorts of epiphanies I had this morning in the bathtub. Don't put a visual with that, just accept it. But look at this, this here.
This is my to-do list. And I'm going to kind of pull it up here. If you look at the sort of epiphanies I had this morning, I discovered this morning that I need to buy out somebody. Line two, you guys can blur it off the video. But I'm going to buy this person out. You see it line two there? Buy whatever. Why? Because I think he's an ass. I'm tired of him, so I'm buying him out. Why? Because I can, and I want to.
When did I think about it? Well, this morning I was sitting there, time by myself, and going through my list. I keep this list, it's a running list. And I just-- We got pissed off the other day for like the fifth time in a row, so I wrote down. And I didn't think-- I didn't deal with it then.
So real quick, I'm just trying to help you as you grow your business. This problem happened here. It was a problem. This is where the fire happened. This is a problem. Right here, there's a fire. And I wrote down assclown. I literally wrote that word down, assclown. And I wrote it on my to-do list. So today, I would write it--
So I'm going to let you take your sheet of paper, and if you can just write down assclown anywhere on that sheet of paper, but write it nicely.
JULIE NGUYEN: OK.
-OK? Just assclown,
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[MUSIC PLAYING] -So what you do is now you're going, I'm going to do with this now now, later. Now, brilliant idea. Let's go ahead and write down brilliant idea on the sheet of paper. Just brilliant idea. So you had this great product idea. I'm sure you've had it before, where you're like, oh my gosh. This is awesome. Maybe you wrote down big connection. Write down big connection. The time to do is not right then. Why? Because you're already doing something else. So I'm with you right now, and today I've got your comments you just told me coming down the steps. That's like the sixth person that I've heard that from in the last like month. So right now, because I'm an entrepreneur, I'm like, I want to rip down that wall and burn it down. But I have to have discipline to go, asswall. [LAUGHS] -And then I have to be able to come back to it later at the right time. So now I get up in the morning, two hours before I see people. And I look at my list and I go, yep, here's what I need to do to fix that, and I make a plan. Most entrepreneurs-- and I hope you're hearing this. I'm going to try and give you another drawing that hopefully just works for you here. This is so important. You are in a trench. And you're in this trench. You've got your military. You got your helmet on. You got your nose. For some reason, it's a large nose. You've got this thing done on here. And you're in here and you've got this like weapon here. You've got this weapon going on, and you've got this some sort of automatic weapon. And you're just-- oh, there it is. And you've got pistols, so you're shooting. And you're just firing and shooting and firing. And this is what it's like running a business. I mean, just firing, shooting, boom. And you're getting shot at, and it's just like you're in this trench here, and there's a war going on. There's stuff blowing up. That's what you're doing. You don't have time then to make a strategic decision. You're like, listen, here's a strategic decision. I am going to reach over here and I'm going to take this grenade, and I'm going to throw it. That's my strategic decision. And I just got shot. Do we have a red one? No. I just got shot here in my arm, and it freaking hurts. And I just got a little bit of shrapnel that hit my helmet. I've got crap going on. I don't have time to talk to you about assclown. FEMALE STUDENT: Right. But I was in a meeting and I heard it to the fifth time. And I'm like [MOVING SOUND]. I'm just like a tank. I'm just turning slowly, [SLOW MOVING SOUND], turret. And then, I wait til my two hour spread where I don't see humans, [MISSILE SHOT SOUND]. And so today, sometime between the hours of 3:30 and 4:15, I will fire him. But it's just, [EXPLOSION SOUND]. Do you know what I mean? But I'm not going to talk about or think about it during the moment. And so you're going to have to get really disciplined to carry around a sheet of paper, or have an iPad, whatever works for you. And whenever you have a big idea, just write it down on your list, and come back to it later. FEMALE STUDENT: OK. -Nobody does this, except for the people that win. It's like a deal where I don't know anybody outside of mega millionaires that does this. So you need to just think about it, make plans, OK? So the second thing now, second thing, is we want to, during this quiet time, make a list of the items that need to be done. So we've said I need to make a Dream 100. So we want to be able to say it calmly while we sip on our latte, or whatever makes you calm. But you want to make a list of the items that need to be done. And you're going to ask yourself this question. Question number three, you're going to ask yourself, does it need to be done? So let's review a list of things that don't need to be done. I always keep my inbox at zero every day. I respond to all my emails. But I don't respond to probably 3/4 of text messages or emails that I get, because I didn't seek them out and there's no value to me. So I'm not going to waste my time because someone's put stuff on my to-do list. If someone sends me a letter, I feel no need to write back the folks at Victoria's Secret and say, dear Victoria's Secret, I shall not attend this sales event. If somebody calls me, I don't necessarily feel the need to return the call, unless it's like a win-win or something. So because there's only one of you. Now, once your business gets massive, and you've just got tons of time because you're making billions, then you just kind of like, hey, I saw you called. You'll have very little time, so you don't waste your time doing stuff that doesn't need to be done. [MUSIC PLAYING]
[MUSIC PLAYING] -Then you want to ask yourself, well, how long will this take? How long will this take? So the ass clown situation. I say, how long will this-- do I need to do it? I do. How long will it take? I think it's going to take about 30 minutes. To do what? To prepare my legal document. I need to modify that. And I need to get them a check, so I can buy them out. OK. Next task. OK? So how long will it take. Next one is who needs to do it? So if you look at my list here, every item is assigned to somebody. So if you go to page two, you'll notice it says Ted Hayes. And can you read real quick what Ted Hayes is doing? -Copy epic photography drive to Dropbox. CLAY CLARK: Yup. -Log fixes from last week. CLAY CLARK: Yup. -Delegate all 44 marketing pages. Clean up Dropbox folder. 20, make sure that everyone starts right. -That's a lot of stuff to do. I mean, I don't even remember off the top of my head what he's supposed to do today. I couldn't tell you. My mom will ask, what did you do today? I have no idea. My wife will ask, what did you do? I don't know. I've got a 9-page to do list. I have no idea. But the thing is, is that my paper doesn't forget. So whenever you have an idea, you need to ask who needs to do it. And small business, you don't need to do everything. So what you need to do, though, is we need to ask ourselves who needs to do it. So let's look at my list here, OK? Why is Ted the one I asked to do that task? Because Ted is smart. He's one of the most solid, honest people I know. But he's super smart. So I don't want anybody copying that drive. I want Ted doing it. Let's scroll down to the bottom of-- let's go to the top of page three. What does it say there? -[INAUDIBLE] $10,000 per week sales. CLAY CLARK: Mm-hmm. We had a good bathroom meeting just a minute ago. He did $16,000 of sales this week. Every week I ask him, did you sell $10,000? He's like, I did $16,000. I did $9,000. I did $8,000. OK, buddy. That's my conversation. Then point one, what does it say? JULIE NGUYEN: Doughnuts. -Yeah. He has to drop off donuts to wedding vendors every single day. Seven vendors every single day. Forever. JULIE NGUYEN: Huh. -Forever? Forever. Even when he's not motivated. And then he has to make sales calls. He has to do appointments. He has to-- and I ask him, what are the objections you dealt with today? Every day I ask him. He'll send me a text every day. Oh, here the tooth objections. And I coach him on it. And now in Dallas he has a new sales route he's setting up. But as you deal with humans, you'll find that we can't do the sales route in Dallas. Because the guy doing the job apparently requires some sleep. And he also works in Tulsa, and lives in Tulsa. And so we're trying to figure it out. We'll get it done. But all I'm saying is, I have delegated my list. When? Two hours every day. Make a list of items. Does it need to be done? How long will it take? Who needs to do it? These are questions that people are not asking. And until you get in the habit, I literally would make a checklist. Like a note card. And I would keep it next to your-- wherever you-- where do you think in your house? -Wherever I'm at. CLAY CLARK: Is there a spot? -Sometimes it's in my shop where I work out of. Sometimes it's in the bedroom. Sometimes-- CLAY CLARK: OK. We're going to make a place, too. JULIE NGUYEN: OK. -So ask yourself. Say who needs to do it? Who needs to do it? OK? Then we're going to prioritize them. If everything is top priority, nothing is top priority. OK? So we're going to prioritize them. OK? Next item. Schedule them into your schedule. OK? -OK. CLAY CLARK: If you don't schedule a specific place to do this stuff, it's not going to happen here. OK? So we've got to get to do it. Now we say print your list. Print list. OK? And then we want to work on a maximum of 6 to 10 items per day. And I'm going to walk you through this whole thing, OK? Now, dealing with distractions in advance. Some stuff we have to do. You want to go ahead and define upfront. Does your husband call you a lot? -On the phone? -Yeah. -He's home most of the time. Or around. -OK. So here's an example. -He can be, honey! -Well, here's an example of what I do. And my family and my relationship is different than yours. And there's people who are watching this, and they are married, and divorced, and single, and whatever. But I have in my life this weird thing called I work while I work, and I'm at home when I'm at home. That's my thing. So yesterday I turned my phone off because it was Sunday, and I left it in my car. So then this morning I woke up and there's like 65 text messages. I am very thankful I didn't answer any of them. Because I have stuff I had to do. Called hang out with my kids. We did grill. We grilled steaks. I'm showing my son how to grill. How to grill at a low temperature. Steaks. It was awesome. Had a chance to watch the Patriots game. A lot of stuff I did. And I did not work. But when I'm working, my family are-- and my relationship's different. But I have where my wife and I, she can call me but nobody else can. So my wife, if she wants to get a hold ofme, she calls Liz. But I literally do not. She does not call me during the workday. And at home, I don't take business calls. Everyone has to find their own divide. But it's that weird place where we're not at home or at work, all the time. That's where it gets weird. So we've got to find a way to set up those boundaries. So you and your hubby might want to just talk and be like, hey. Rules for engagement, henceforth. If you have an emergency, call me. But as a general rule I'm going to try not to talk to you during these hours. Vice versa. Or however it works for you.
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