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- Okay, accept the cavalry is not coming. Clay, I'm gonna kick this off with a notable quotable here. It's from our main man, Elon Musk. - [Clay] Okay - Well, what is Elon Musk's background? Is he credible? - Well, Elon Musk is the guy that, he was one of the become a PayPal mafia, but he's one of the guys who helped start PayPal, with Peter Thiel and Reid Hoffman, as the guys who helped start that. Peter Thiel went on to help fund Facebook and, Reid Hoffman went on to start LinkedIn. So, he's one of the top Silicon Valley entrepreneurs. He went on to start Tesla, SpaceX. He's gone on. He's now working with SolarCity. He's just a billion dollar. He's actually currently the wealthiest man in Los Angeles. So, Elon Musk, is sort of a big deal. - [Voiceover] Okay. So I'm going to go ahead and get into this notable quotable here. "Optimism, pessimism," Some kind of expletive. - [Clay] Bleep "that, we're going to make it happen. "As God is my bloody witness, "I'm hell-bent on making it work. "Accept that the cavalry is not coming." Clay, can you begin breaking this down for us? - Well, couple of things, one is, I apologize you had to read that quote, because it's pretty aggressive, and it's hard to say without feeling offended almost. But, here the thing is, Elon Musk is a guy who has to accept He said to say, look, in the military, back in the day, what happens, if you're on the front lines and you're fighting like in, let's say, World War One, World War Two, any of these, civil war. What happens is you'd fight and you would hope that at some point, the cavalry would come after. You'd hope that the extra troops would come in, the backups would come in, maybe they'd send in some other people, some other troops to help, reinforcements if you will. You kinda fight and then, you'd hope they're sending somebody. That's kinda what we're talking about here. And you have to accept that in business, nobody else is gonna come help you. It's not gonna happen. It's just not going to. So, you could have a great idea, but if you don't accept that no one else is going to help you. I mean, today, we had an unbelievable opportunity to spend time with a thriver name, Donald Flanagan. Just awesome. And this lady has grinded and has built this bulk mailing business from nothing into a pretty successful company, and nobody was coming to her aid, to help her. Now, I do believe that God wants to help her. I do believe there's good people in your life, they're gonna help you. But even like right now, my wife is running for Mrs. Oklahoma, and I couldn't be more excited for her. Okay, I'm so excited for her, I'm proud for her, I want her to be successful. But, you know what? I didn't think about it nearly as much as she did today. Because, this is something she feels called to do. She wants to share the story of our son's healing, and some of that, things that she feels passionate about sharing. But, she has to care about it more than I do, and I'm her husband. Because at the end of the day, she had to do a video shoot, and a photo shoot, and head shots, and all these things, and she's the one who has to fight for that. But, no one's gonna fight like you're gonna fight. You have to look at it. The cavalry is not going to come. You can't wait around for it. You've got to understand that no one's coming to your aid. So, Elon Musk is saying, "Optimism, pessimism, "F that, we're gonna make it happen." This is a guy who made multiple rockets for SpaceX. I don't want to get the facts wrong, but our fact checkers will put this up on the screen. But, when he shot up a rocket. Shuuup. Boom. Blows up. Does not get into the orbit. Another rocket. Shuuup. Boom. We're talking like three years apart. No rocket, no prophet, no success. They're trying to become the first American commercial rocket company. I mean, a rocket company. They're trying to replace NASA. This is a guy who built PayPal out of his dorm room, and I was trying to make rockets to replace NASA. Sort of an ambitious plan. And he's having zero success, and then his reporters are like, "Hey, do you think it's gonna happen?" And he's going, "Optimism, pessimism. "F that. We're gonna make it happen." "As God is my bloody witness, "I'm hell-bent on making it work." He's saying, it's gonna happen. And that's what the kind of mindset you have to have as an entrepreneur, if you're gonna make it of a business person. Period.
- What I remember as a young entrepreneur, this is what I did, this is what you shouldn't do, but I waited for friends, waited for government, waited for the phone to ring. "Sorry, Greg, did you call me? "Greg, I thought I might have missed a call, "I don't know, I was in the shower, "I might have missed your call." This was back before call waiting, caller ID. "Greg, did you call?" "No, I didn't call." Calling people, "Hey, did you call me? "I think I might have missed that call. "Did you call me? "I thought you wanted to call me." Then you realize, no one's calling to book. No one's calling to book my entertainment services. It's kind of quiet, it's awkward, it's weird when you're waiting for the phone to ring. Then you start to realize no one's gonna make the phone ring for you but you. You can't wait for the government. You can't wait for family. You've got to make it happen. - So help me understand this. Maybe break it up a little more for me, because I'm still not getting it. Clay, are you saying that if I were to start my own business, I gotta do it alone, because nobody's going to help me, the cavalry's not coming? Can you just dissolve it just a little bit more for me? - Yeah, I mean, you have to get to a point where you have to realize that people may help you, but no one's going to do it for you. - [Jose] Okay. You know what I mean? - [Jose] Got it. - You have to be your own spark. People might give you some lighter fluid, but you've got to light the spark, you light the match. Does that make sense? You can't sit around waiting for the match, waiting for the spark. - So what you're saying is no matter if they come or not, I'm just going to get it done? Yeah, I think I'm getting it. - You know Bruce Springsteen, my main man? - [Jose] Oh yeah. - [Marshall] Oh yeah. - He says, "Can't start a fire without a spark." It's a different context, but the point is, you can't start a fire without a spark. He says, "This gun's for hire, "now we're dancing in the dark," but the thing is is that you can't sit around waiting for the phone to ring. He's talking about it totally different way but the thing is you can't sit around waiting for the fire to light itself. You can't do it. And you can't do that kind of thing to the boss, you can't take the boss's music out of context, so go listen to the whole song and you'll get it. - So rather than focus on what help is going to come to my aid, what can Thrivers do? What are some action items specifically for the Thrivers who're maybe not, they've already accepted that the cavalry's not coming, but what can they do instead? - I see entrepreneurs all the time, who are like 35 years old and they're like, "Well, I'm just trying to get a government grant." Well, good luck. Ronald Reagan said the scariest thing in the English language is, the scariest quote in the English language was, "I'm from the government and I'm here to help." Thing is, quit waiting on the government. Quit waiting on your family, friend, go make it happen. You can't be sitting around waiting for venture capital to happen. You can't be waiting for someone to help. You have to go get it done. Have a maniacal passion. Go get it. - So, specifically for the Thrivers, go ahead and set up your daily KPIs. What are you going to do every single day? What core tasks are you going to focus on? We have specific Thrive trainings. You can go over, check them out on setting your daily KPIs. - If you're watching this right now, let's just say that you're working 40 hours a week at a jobby job, and you're starting your business at night, or let's say that you have a job where you're the manager, and you're trying to learn a new skill at night so you can get promoted. Either way, you're working full time as a manager and now you're trying to get promoted. You already have a full time job, you're trying to learn a new skill to get promoted, or let's say you have a full time job and you're trying to start your own business. Either way, you're already working 40 hours doing something else. I'm just telling you an example. With the Elephant in the Room, our men's haircut business, I did this and with DJ Connection I did this. Elephant in the Room was post-having some money, DJ Connection was pre-having some money. Let me give an example. The DJ Connection, I didn't have the budget to hire a Search Engine Optimization firm. But in the mornings, I would write articles that Google likes for optimization. I am not exaggerating. I would write for three to four hours every single day for I want to say two years. People look at me like, "Are you 55?" "I thought you were 27. "You look pretty old." Yeah, because I get up every day at 3 AM. I'm writing, writing, writing, writing. "You look so white. "Do you ever go outside?" "No, 'cause I'm sleeping, "because I've been up since three in the morning." I'm writing, writing, writing. But you know what happens if you write content for three hours every single day? Guess what happens one day, Marshall. You get to be the top of? - [Marshall] Google? - Google. When you're top of the Google, your phone starts to? - [Marshall] Ring, ring. - Bang bang. That's how it happens. Right now, anyone listening right now, if you don't know what to do, I can teach you, we can teach you how to get to the top of Google, by simply breaking up your big goal into daily tasks called KPIs, Key Performance Indicators. Whatever your big goal is, break it up into Key Performance Indicators and commit to taking that action every day. If you're a multi-level marketer, you're a direct-selling person, you're a salesperson, you're a plumber. Figure out how many sales calls a day you're going to commit to making, every single day, and don't stop until you get there. That's how it works. - [Marshall] What kind of articles were you writing? - Well, for Google, what you do is, Google wants you to write as many words related to your subject as possible, so I wrote terrible articles, because Google doesn't really care about how quality they are, they just care that you tried and they care about the amount of words. So I wrote these articles about wedding DJs, DJing in Tulsa, how to find a DJ in Tulsa, what to look for in a DJ in Tulsa, what to look for out of a wedding DJ, what to look for out of a wedding venue. - [Jose] So you just put those phrases like that? - Yeah, I literally started writing, I lost my mind at a certain point, so I started writing about fire-breathers and cat-jugglers. I'm not kidding. If you Google "Tulsa fire-breathers", you can still find Google trail debris from those situations. I'd just start writing and writing and writing, but you start to become the expert of that subject. Pretty soon, anybody who's looking for anything related to DJs in Tulsa found me. Boom.
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