Limited Time Offer! Schedule your FREE business coaching session and scale your business smarter & easier! Reserve My Spot

Success! Your account information has been updated.

close icon

This episode is a business coaching course that teaches characteristics of successful people.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Success Principles: 1. Definiteness of Purpose
  • Definiteness of Purpose: "Definiteness of Purpose is the starting point of all achievement. Without a purpose and a plan, people drift aimlessly through life." -Napoleon Hill (Bestselling self-help author of all time)
  • Notable Quotable: "Obsession is more than ambition; it is a burning maniacal rage as if your life depended on it."
  • Notable Quotable: "Obsessed is just a word the lazy use to describe the dedicated." -Russell Warren, MD (Surgeon and team physician for the NY Giants football team)

lynda.com of success characteristics, grow your business


-Daniel Mckenna here today, introducing Michael Levinehere at Thriev15.com. He'll be teaching us about the 12 characteristics of super successful people and help you grow your business.

Maybe you've heard whispers in the wind about Michael Levine, but are not totally sure of who he is. If that's the case, he founded Levine Communications Office, which has represented 58 Academy Award winners, 34 Grammy winners, and 42 "New York Times" bestsellers.

Today you'll learn about the 12 characteristics that super successful people and business mentors have, and how you can implement those characteristics into your life and business. I hope that one of those characteristics is being ridiculously intelligent and good looking, because in that case--

-Michael, I appreciate you for letting me harass you this morning, my friend.

-My pleasure.

-And today we are talking about 12 characteristics of super successful people. We're going to get into it. And I'm excited because you have worked with some of the most successful personalities, people, businesses, brands in the world.

-I have.

-And some of those, we have Dave Chappelle, Michael Jackson. You have Prince, Nike. Some people might have heard of Nike. You have Sean Diddy Combs. You have George Michael. You have endorsements from President Bill Clinton and President George Bush.

I mean, obviously you've accomplished some things. And your firm's represented all these massive brands that I haven't even listed. I mean, just countless of them.

And so you've observe these people firsthand. You've seen what the ultra successful people do that the average people don't do. And so I'm going to go through these success characteristics with you. And I really want to get your understanding of the context and how you've seen this firsthand.

-Can I just make a point?


-I think what is interesting about what you're doing-- at least, I believe so-- is what I'm hearing you say, or what I'm hearing you do, is framing it in super success. You are not engaging in a conversation about what successful people do.


-You are engaging in a conversation about what super successful people do.


-And so if somebody's watching this right now, and they want to be a regional manager of the Starbucks in their local city, they don't need to watch this. But if they want to own Starbucks, I'd take notes.

-This is the super successful.

-Super success.

-Only one president of the US at a time.

-That's right. This is not the 1 in 1,000, 1 in 10,000, 1 in 100,000 1 in a million, see? This is the deal on the 1 in a billion.

-Well, here we go. We're going to talk about this first success characteristic, or this first success principle.

-Yes, sir.

MICHAEL LEVINE: Definiteness of purpose. Now, Napoleon Hill wrote, "Definiteness of purpose is the starting point of all achievement. Without a purpose and a plan, people drift aimlessly through life."

Michael, have you witnessed this trait of super successful people? Do they all know where they're going, or at least seem to have a purpose?

-Clay, the quality, first of all, when we're autopsying or discussing the qualities of super success-- I mean, I've had a very, very unique vantage point. But when you're talking about these qualities, what is it that Michael Jordan and Bill Clinton have in common other than they got a lot of money? What is it that Oprah and Julia Roberts have in common other than they got a lot of money?

So you try to ask this definiteness of purpose. And the quality that I've observed, the way I would word it and frame it as a medical doctor, is a quality that I would refer to as obsession.

CLAY CLARK: Obsession.

-Obsession. Now, I think I've confessed to you, Clay, for some weird, wacky reasoning, I am terrible at dictionary definitions.


-But what I'd like to do in discussing obsession for a moment is talk about first what it isn't. Obsession is not ambition. See, all of us know people who are ambitious, but couldn't find their way out of a burning building.

This quality that I'm referring to in super success, this obsession, is something deeper, more primal, more intense than ambition.

So then we say, OK, what is it then, mister? It is a burning, maniacal rage as if your life depended on it. A burning, maniacal rage as if your life depended on it.

That, my dear, valued friend, is what is at the core, the DNA, of the super successful


Grow your business at Thrive15.com

Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Fun Factoid: According to the Recording Association of America, Prince has sold 39.5 million albums. He has the 36th best total of all-time.
  • Notable Quotable: "To have long-term success as a coach or in any position of leadership, you have to be obsessed in some way." -Pat Riley (Head Coach of five NBA championship teams and three time Coach of the year winner)
  • Lesson Nugget: Successful people have such an intense drive that they are willing to do unreasonable things to ensure they achieve success.
  • Success Principles: 2. Self Discipline
  • Self Discipline: "A hero is someone who understands the responsibility that comes with his freedom." -Bob Dylan (Legendary recording artist who has sold 37 million albums during his lifetime)

-Can you give me an example-- I know with your clients you have certain privileged information where you don't want to divulge certain things with people. But can you think of a specific example of one of the clients you worked with who did something on a daily basis, or something that you noticed, that something you observed, that demonstrated this intense maniacal, burning desire and to accomplish their goal. I've heard about Prince with his music how he was just obsessed. And still is the obsessed. Can you give me an example of a specific, maybe a client or something, where you saw this intense, maniacal, burning desire.

-Clay, I think you know that I am contractually, legally, not to mention, morally and ethically, bound against talking about my relationships with my clients, my conversations with three presidents of the United States. I've given non-paid media council to three US presidents. Both political parties. But what I can tell you is about this burning, maniacal rage. Let's talk about in me.

All super successful people-- maybe your audience didn't hear what I just said-- all, not most, not many, not some. Maybe you didn't hear me. All super successful people have a burning, maniacal rage as if their life depended on it. Which I refer to as obsession.

-I noticed with starting my business-- we used to do bridal shows, we would do wedding shows down in Dallas. Immediately after DJing events in Oklahoma. So you wouldn't sleep. You would do the event and you would just drive there on pure passion or rage or whatever. You would get to the wedding show and you would do the absolute best you can. And people would say, you guys are nuts. I really do think you have to be nuts.

-Yes. Yes. Well. That's great, that's very good. So you then say, Michael do you have to be nuts? Well, in conventional terms, yes. The super successful-- so, you might say, Michael did the super successful people act in a way that was unreasonable? Yes. Yes. What you did. When you drove. Was that reasonable? No. By the way, when you did it. I don't know this. I don't know this about you and your life. Did you have kids?

-No not at that time. Not then.

-The point is a willingness to do the unreasonable. So we look in our pockets today. Let's look at mine. So we look in mine. An iPhone. Oh my God. I have an iPhone. You're not going to believe it. Who made that iPhone. Oh, Mr. Jobs. Reasonable or unreasonable?


-Oh, oh, oh, oh. You didn't know Mr. Jobs. I didn't know Mr. Jobs. I wonder, I wonder, I wonder. He work 40 hours a week?

-I think that was, like, half of his week. Maybe that was the first half of his week. Maybe before Thursday?

-Maybe, maybe.

-Now this next principle is self discipline. Michael, I've traveled around the world and interviewed a lot of successful people. And you've done this kind of magnified by 20. I mean, you've met some of the top, most successful people. You've worked with them. And one of the people that you seem to be most impressed with, or that you really admire, is the legendary music artist Bob Dylan. And he has this quote he says, which just blows my mind. He says, a hero is someone who understands the responsibility that comes with freedom.

Do most of, or do all of the ultra successful, the super successful, people that you've worked with accept responsibility for their own success? Or do they kind of wait for others to come and help them? Or do they kind of work as a team and they hope that other people help them? Or what is kind of their mentality about accepting responsibility for their own success?

-I think that you wording is perhaps a bit narrow. But, as a general theme, Michael, you've worked along-- you've represented 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers, given advice to three US presidents, you've written 19 books, five bestsellers. Did they have a self-reliance? Indeed.

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Editor's Note: Bob Dylan received the Presidential Medal of Freedom from Barack Obama in 2012.
  • Notable Quotable: "Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements" -Napoleon Hill (Bestselling self-help author of all time)
  • Notable Quotable: "If you think you can do a thing or think you can't do a thing, you're right." - Henry Ford (Revolutionized production of the automobile)
  • Lesson Nugget: There are less talented, less driven, yet more successful people than you. Use this as motivation to realize that success is achievable.


-Bob Dylan doesn't do many interviews, and he did one with "60 Minutes" a few years back with Ed Bradley. And Ed Bradley was asking Bob Dylan why he continued to work. You know, Bob Dylan's 73 years old-- still does over 100 dates a year. That's a lot. That's a lot. There are only 365 days in a year. He's out on the road-- Australia, Chile, Brazil, all over the world, Tokyo, all over the world. It's 100 dates a year.

So we say, Mr. Dylan, why do you do it? You don't have anything to prove. He says, well, because I made a deal. So Bradley said, OK. Who'd you make a deal with? He says a commander. Ed Bradley looks confused. Which commander? And Dillon says, you know, the chief commander. There's a sense of destiny among the great-- that they are called, pulled to rendezvous with this thing.

-What about somebody who's watching this right now, who has been told by their mom their dad-- you grew up in a poor home with alcoholism.

-I grew up in a very, very chaotic home-- an unloving and chaotic home.

-So let's give an example. We've got a Thriver that on the website I talked to him the other day. And he and his wife have really never-- they decided to start a business. And they--

-They decided to start a business. Because they figured out that profits are better than wages.

-And they're doing this. They go out. They get the business loan. They're starting the business. But they're kind of on the fence of like-- do we deserve success? Are we worthy of success? Now, they're putting in this massive work.

-Let me speak to them.

-Yeah, go for it.

-Do you have-- you don't happen to recall their name?

-On the Thrive website, for a few people, I've tried to not mention their specific deal.

-OK, Mr. And Mrs. Thriver let me help you. Listen carefully, I'm going to you a lot of time. Listen carefully. If you believe you're are worthy or you don't believe you're worthy, either way you're right. So you choose.

But I ask this. Mr. and Mrs. Thriver look around your city, your state and see if you can identify people who have had a great degree of success-- some of the kind of success that you want-- that are stupider and lazier than you. Because that might help you understand your own capacity or destiny.

-I mean, if somebody who's maybe less ambitious than may are is able to have success, then these people can do it.

-Come on, listen. I know people who have done better than many that are stupider and lazier than most. So--

Let's Get Started. Try Us for $1
Login Try Us for $1
search icon
Feeling Stuck? Ask our Mentors any Business Question.

Ready to Thrive? Log In to your Account.

Login with your email
Please enter your email.
Please enter your password.
Login with social accounts
Signup | Forgot password?

Forgot Password?

Send us your email address, and our team of elite minds will get right on it.

Sign up to Thrive15

and get unlimited access to 1,700+ courses
  • Full Access

    $ 49 /mo
    Try it free
    • World-class mentorship
    • 24/7 access to all videos
    • Practical business tools
  • save $98 on an annual membership


    $ 41 /mo
    Save $98!
    Try it free
    *Billed as one payment of $490.
    • World-class mentorship
    • 24/7 access to all videos
    • Practical business tools
  • Thrive15 group memberships

    Team Membership

    Need to train five or more people?
    Learn More
Graduation Cap Icon College student? Sign up for $19/month. Learn More

Contact Us

Give us a call or send us an email and we will be in touch as soon as possible, or sooner than as soon as possible.

Email: info@thrive15.com
Phone: 918-340-6978
Prefer communication by smoke signals?

Ask us a question!

We want to answer you, no strings attached. How can we reach you?

Please enter your name.
Please enter your phone number.
Please enter your message.


Let us know what's going on.

Please enter your subject.
Please enter your message.
Even more feedback