Successful people have the same 24 hours in a day as everybody else, yet they have a very different mindset and focus than most people. Learn the 12 Characteristics of successful people taught by PR legend Michael Levine, who has represented Michael Jackson, Pizza Hut, and much more.Sign Up to Watch
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-Daniel Mckenna here today, introducing Michael Levinehere at Thriev15.com. He'll be teaching us about the 12 characteristics of super successful people and help you grow your business.
Maybe you've heard whispers in the wind about Michael Levine, but are not totally sure of who he is. If that's the case, he founded Levine Communications Office, which has represented 58 Academy Award winners, 34 Grammy winners, and 42 "New York Times" bestsellers.
Today you'll learn about the 12 characteristics that super successful people and business mentors have, and how you can implement those characteristics into your life and business. I hope that one of those characteristics is being ridiculously intelligent and good looking, because in that case--
-Michael, I appreciate you for letting me harass you this morning, my friend.
-And today we are talking about 12 characteristics of super successful people. We're going to get into it. And I'm excited because you have worked with some of the most successful personalities, people, businesses, brands in the world.
-And some of those, we have Dave Chappelle, Michael Jackson. You have Prince, Nike. Some people might have heard of Nike. You have Sean Diddy Combs. You have George Michael. You have endorsements from President Bill Clinton and President George Bush.
I mean, obviously you've accomplished some things. And your firm's represented all these massive brands that I haven't even listed. I mean, just countless of them.
And so you've observe these people firsthand. You've seen what the ultra successful people do that the average people don't do. And so I'm going to go through these success characteristics with you. And I really want to get your understanding of the context and how you've seen this firsthand.
-Can I just make a point?
-I think what is interesting about what you're doing-- at least, I believe so-- is what I'm hearing you say, or what I'm hearing you do, is framing it in super success. You are not engaging in a conversation about what successful people do.
-You are engaging in a conversation about what super successful people do.
-And so if somebody's watching this right now, and they want to be a regional manager of the Starbucks in their local city, they don't need to watch this. But if they want to own Starbucks, I'd take notes.
-This is the super successful.
-Only one president of the US at a time.
-That's right. This is not the 1 in 1,000, 1 in 10,000, 1 in 100,000 1 in a million, see? This is the deal on the 1 in a billion.
-Well, here we go. We're going to talk about this first success characteristic, or this first success principle.
MICHAEL LEVINE: Definiteness of purpose. Now, Napoleon Hill wrote, "Definiteness of purpose is the starting point of all achievement. Without a purpose and a plan, people drift aimlessly through life."
Michael, have you witnessed this trait of super successful people? Do they all know where they're going, or at least seem to have a purpose?
-Clay, the quality, first of all, when we're autopsying or discussing the qualities of super success-- I mean, I've had a very, very unique vantage point. But when you're talking about these qualities, what is it that Michael Jordan and Bill Clinton have in common other than they got a lot of money? What is it that Oprah and Julia Roberts have in common other than they got a lot of money?
So you try to ask this definiteness of purpose. And the quality that I've observed, the way I would word it and frame it as a medical doctor, is a quality that I would refer to as obsession.
CLAY CLARK: Obsession.
-Obsession. Now, I think I've confessed to you, Clay, for some weird, wacky reasoning, I am terrible at dictionary definitions.
-But what I'd like to do in discussing obsession for a moment is talk about first what it isn't. Obsession is not ambition. See, all of us know people who are ambitious, but couldn't find their way out of a burning building.
This quality that I'm referring to in super success, this obsession, is something deeper, more primal, more intense than ambition.
So then we say, OK, what is it then, mister? It is a burning, maniacal rage as if your life depended on it. A burning, maniacal rage as if your life depended on it.
That, my dear, valued friend, is what is at the core, the DNA, of the super successful
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-Can you give me an example-- I know with your clients you have certain privileged information where you don't want to divulge certain things with people. But can you think of a specific example of one of the clients you worked with who did something on a daily basis, or something that you noticed, that something you observed, that demonstrated this intense maniacal, burning desire and to accomplish their goal. I've heard about Prince with his music how he was just obsessed. And still is the obsessed. Can you give me an example of a specific, maybe a client or something, where you saw this intense, maniacal, burning desire.
-Clay, I think you know that I am contractually, legally, not to mention, morally and ethically, bound against talking about my relationships with my clients, my conversations with three presidents of the United States. I've given non-paid media council to three US presidents. Both political parties. But what I can tell you is about this burning, maniacal rage. Let's talk about in me.
All super successful people-- maybe your audience didn't hear what I just said-- all, not most, not many, not some. Maybe you didn't hear me. All super successful people have a burning, maniacal rage as if their life depended on it. Which I refer to as obsession.
-I noticed with starting my business-- we used to do bridal shows, we would do wedding shows down in Dallas. Immediately after DJing events in Oklahoma. So you wouldn't sleep. You would do the event and you would just drive there on pure passion or rage or whatever. You would get to the wedding show and you would do the absolute best you can. And people would say, you guys are nuts. I really do think you have to be nuts.
-Yes. Yes. Well. That's great, that's very good. So you then say, Michael do you have to be nuts? Well, in conventional terms, yes. The super successful-- so, you might say, Michael did the super successful people act in a way that was unreasonable? Yes. Yes. What you did. When you drove. Was that reasonable? No. By the way, when you did it. I don't know this. I don't know this about you and your life. Did you have kids?
-No not at that time. Not then.
-The point is a willingness to do the unreasonable. So we look in our pockets today. Let's look at mine. So we look in mine. An iPhone. Oh my God. I have an iPhone. You're not going to believe it. Who made that iPhone. Oh, Mr. Jobs. Reasonable or unreasonable?
-Oh, oh, oh, oh. You didn't know Mr. Jobs. I didn't know Mr. Jobs. I wonder, I wonder, I wonder. He work 40 hours a week?
-I think that was, like, half of his week. Maybe that was the first half of his week. Maybe before Thursday?
-Now this next principle is self discipline. Michael, I've traveled around the world and interviewed a lot of successful people. And you've done this kind of magnified by 20. I mean, you've met some of the top, most successful people. You've worked with them. And one of the people that you seem to be most impressed with, or that you really admire, is the legendary music artist Bob Dylan. And he has this quote he says, which just blows my mind. He says, a hero is someone who understands the responsibility that comes with freedom.
Do most of, or do all of the ultra successful, the super successful, people that you've worked with accept responsibility for their own success? Or do they kind of wait for others to come and help them? Or do they kind of work as a team and they hope that other people help them? Or what is kind of their mentality about accepting responsibility for their own success?
-I think that you wording is perhaps a bit narrow. But, as a general theme, Michael, you've worked along-- you've represented 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers, given advice to three US presidents, you've written 19 books, five bestsellers. Did they have a self-reliance? Indeed.
-Bob Dylan doesn't do many interviews, and he did one with "60 Minutes" a few years back with Ed Bradley. And Ed Bradley was asking Bob Dylan why he continued to work. You know, Bob Dylan's 73 years old-- still does over 100 dates a year. That's a lot. That's a lot. There are only 365 days in a year. He's out on the road-- Australia, Chile, Brazil, all over the world, Tokyo, all over the world. It's 100 dates a year.
So we say, Mr. Dylan, why do you do it? You don't have anything to prove. He says, well, because I made a deal. So Bradley said, OK. Who'd you make a deal with? He says a commander. Ed Bradley looks confused. Which commander? And Dillon says, you know, the chief commander. There's a sense of destiny among the great-- that they are called, pulled to rendezvous with this thing.
-What about somebody who's watching this right now, who has been told by their mom their dad-- you grew up in a poor home with alcoholism.
-I grew up in a very, very chaotic home-- an unloving and chaotic home.
-So let's give an example. We've got a Thriver that on the website I talked to him the other day. And he and his wife have really never-- they decided to start a business. And they--
-They decided to start a business. Because they figured out that profits are better than wages.
-And they're doing this. They go out. They get the business loan. They're starting the business. But they're kind of on the fence of like-- do we deserve success? Are we worthy of success? Now, they're putting in this massive work.
-Let me speak to them.
-Yeah, go for it.
-Do you have-- you don't happen to recall their name?
-On the Thrive website, for a few people, I've tried to not mention their specific deal.
-OK, Mr. And Mrs. Thriver let me help you. Listen carefully, I'm going to you a lot of time. Listen carefully. If you believe you're are worthy or you don't believe you're worthy, either way you're right. So you choose.
But I ask this. Mr. and Mrs. Thriver look around your city, your state and see if you can identify people who have had a great degree of success-- some of the kind of success that you want-- that are stupider and lazier than you. Because that might help you understand your own capacity or destiny.
-I mean, if somebody who's maybe less ambitious than may are is able to have success, then these people can do it.
-Come on, listen. I know people who have done better than many that are stupider and lazier than most. So--
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