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This business coaching session is about the ways to choose happiness.

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Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Power to Create - "The ultimate guide to eliminate scarcity and produce massive results for yourself and others." Tim Redmond
  • Lesson Nugget: Disney's pursuit of excellence in everything they do leads to the "WOW" which eventually creates loyal customers. Loyal customers who are willing to pay a lot of money for Disney's products and services.
  • Lesson Nugget: Without enthusiasm, you cannot be successful at your job.
  • "If you aren't fired up with enthusiasm, then you will be fired with enthusiasm."- Vince Lombardi

business mentorslike teamtreehouse.com

-I know I've arrived when I've got a "two wow" thing. When somebody says, wow, and then just subconsciously, they say it backwards a second time. Just something to think about. But seriously, they are saying, wow. Wow. If it gets two wows, I'm like, "Yes!" I'm going there.

-Well, let's think about it real quick. Disney World. You walk onto the park. I was just there with Lee Cockerell,a business mentor and who used to manage that place. And I go, that volcano. Wow. And then the customer service. They just-- the way people-- there's no trash on the ground. There's millions of people and there was no trash on the ground. And again, it's that--

-I actually have a story in my book, "Power To Create." I say this when I'm talking about the wow. I love talking about the wow. I actually talk about my experience in Disney World. I got to talk to Lee about this. Where my kids are riding rides. I've paid all this money for my kids to ride rides and do all this stuff here.

I'm spending the day picking up and crumpling up napkins and throwing them on the ground. And I'm looking at how long it takes for them-- somebody to come by. Honest to goodness, I'm doing this. How long it takes for them to come by and pick it up. And the entire-- I actually took the paper and hid it into the trees. Honest to goodness, the whole day I was doing this.

The longest it took, even hiding it up-- there's this one place that's got the trash can. It's got like this little-- the thing goes up into these trees a little bit. You can see it plain as day. Three minutes is the maximum time that I had. And usually what happens when I tell that story, the entire crowd goes wow. I said, that's it. That is why Disney has this thing.

-Lee would probably would hate you and or love you for this. I don't know how it would go. I think--

-Honest to god, I did this.

This is amazing. Well, I think when Lee-- when you watch these-- I mean, he did that with love. He was just doing some market research. here. Now, final key to happiness. Final thing that-- there's a lot of ways to be happy. These are the big three I hear all the time. Is you have to be fired up with enthusiasm or be fired with enthusiasm. So the Hall of Fame football coach Vince Lombardi.

-I love it.

-This guy for year-- if you're not into football, the point is, he took a lackluster group of guys who, historically, it's been shown they didn't have much talent.

-We love chintz.

-And he convinced this group of men, the Packers, that they could, in fact, be the world's best football team. If they would just come together and bring enthusiasm and a pursuit of excellence. And this is what his quote. He says, "If you aren't fired up with enthusiasm, you will be fired with enthusiasm." Again, "If you aren't fired up with enthusiasm, you will be fired-- as in cut from the football team-- with enthusiasm." So what does that mean?

-I mean, it requires us to play on the stage of life. Well, I'm not an entrepreneur. Well, whatever that is, we almost glorify that. But you are a creator of value and service and you want to do that. The service and product is so valuable and the way you deliver it is so unique and remarkable that it causes people to say, wow. And you will not-- what this says to me is, you will not and cannot be successful unless you carry it out with enthusiasm.

I'm just so depressed. I'm so down. I'm like, sit up. Get involved. Jump in. Don't play not to lose, play to win.

-Here's something-- because we own a video company in the photography business. And one thing that makes me just insane. But if you watch James Cameron. That's the guy who did "Titanic" and "Avatar." He's not a college graduate. If you look at Spielberg. Super successful director and screenplay writer. Look at George Lucas.

I've read as much as I could find on these guys. And I've watched interviews with them. And they are passionate. They are excited. They are into the movie. When they're make the movie they're into that movie. But then I meet these guys that come out of film school who, you can't hear them talk. They bring no enthusiasm to any conversation. They look tired all the time. They say, well, I'm artistic. I'm more introverted. I--

-And you're poor, too, aren't you.

-You are poor-- so I'm just saying, and the enthusiastic people in any profession are the ones who ultimately


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Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Lesson Nugget: To raise your creativity, you must raise your enthusiasm.
  • Lesson Nugget: As a leader/entrepreneur, it is your job to bring the fire & enthusiasm to your team!
  • Lesson Nugget: If your enthusiasm and emotional energy is not high enough, negativity and problems will overcome your positivity.
  • Lesson Nugget: As a business owner/leader you are contagious to the people that work for you. Make sure you are infecting them with large amounts of enthusiasm!
  • Lesson Nugget: If you do not have a personality that is energetic and has enthusiasm, you have to learn how to build enthusiasm into your life.

-The enthusiastic quarterback is the one who wins the game. If you watch The Cake Boss on TV, or if you watch Flipping Houses, or you watch any of these shows about successful entrepreneurs, they're all enthusiastic. There's no melancholy.

-If you look at business, business is a creative process. It's a creative compassion to serve people. You're creating a product or service. It's creative compassion in action. There is no creativity without enthusiasm. You've got to have energy that you put into this stirring pot of creativity. There's got to be energy, heat to the fire, in order to really cook this stuff to make it happen. You cannot have creativity and sustain that without having that enthusiasm.

-I've been told that the entrepreneur's job is to bring that fire.

-To be that contagion.

-There was one guy who told me it's like a space shuttle. He's like-- if you don't ignite that spark, it never takes off. I want to ask you this. When you guys were growing Tax and Accounting Software, you go from two people. It's just you and the founder, right? You're having a meeting. It's just you and him. Then it's kind of awkward. Then you have a third guy-- you and him and another guy. Then you and him another guy. And another guy. Now there's five or six or seven. It's growing.

Why did you always look to hire enthusiastic people? Why not just hire technical people? Or anybody? Why did you always try to find enthusiastic leaders? I know you've talked about it.

-We needed really technical people. Our clientele was very smart-- these CPAs, these tax people, they're very detailed. When the world didn't work right, they just exploded with-- aah! My world's not perfect. And so we needed people that were really smart but could handle the emotional trauma that our clients would bring them. And I'm telling you-- most people who have businesses have clients that bring emotional trauma that if you don't have emotional energy greater than theirs, their energy will swap your energy. Their negative energy will swap yours.

So we had to find people that would still be standing at the end of the day. And that's why we hired people like Todd Starkey. He wasn't even a tax or accounting expert. But he had the emotional energy. He had a contagiousness about him. He had a resolve within himself. He said if it's to be, it's up to me.

If somebody says that and believes that, we'll go to hell and back together. I need somebody there that if I'm going to be in these foxholes here, I need somebody that's going to fight with me when we're under a lot of fire. I want somebody that can stay with me and understand that as a business owner, you're like this infectious disease. You've got to be contagious. And what you're contagious with has got to be something that lifts them up.

We had to hire these people. And sometimes we didn't. And they left in the heat of battle, and we were hurting because of it.

-Here's a story. I want you to tell me a story. This is story time with Tim Redmond. Tell me how my story ends if I'm a perpetually low-energy person who operates with low enthusiasm on a daily basis. Tell me this story. What will happen to me if I have amazing technical skill in some area and I'm just low-energy. What will happen to me?

-I love to talk to these people. They are passionate about the world. You know, when something blinks slow, I fire them. I don't hire them, for sure.

I feel--

If you feel, get out of my sight, please. I want people to feel and get in touch with their passion and all that, but you know what? The law of thermodynamics says that things that are in motion will stay in motion until they run into a resistance greater than that motion. When things are still, they're going to stay still until they got a force acting upon them greater than that resistance to stay still.

And so in your business, you've got to get things moving. You've got to get things going here. Your energy and your excitement and your enthusiasm, if you don't know how to create that-- well, that's just not my personality-- I'm asking you to get a personality. You've got to be able to speak to yourself in a way you've got the energy to put into this mess called your business here. If you don't put enough energy into it, it's going to kick back this mediocre thing that's going to keep you poor. It's going to keep you in this lackluster performance.

And so these kind of people, they never worked out my business and helped my business grow.

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Lesson Nugget: Keep an "Enthusiasm Log" and record what led you to be enthusiastic and what took away your enthusiasm, to learn what specifically motivates you.
  • Lesson Nugget: As a leader/entrepreneur, it is your job to bring the fire & enthusiasm to your team!

-These are the people we get to have these-- to me it's comfortable. Uncomfortable? No, it's comfortable. I want to get rid of people that aren't helping me. Just listen. You need to find a work environment that rewards the way you work. That's corporate-speak for saying you need to find a pathetic environment that will reward your pathetic behavior and your low-energy behavior. Because it doesn't work.

-I want to say this for anybody out watching this right now who's kind of offended and upset. I think it's important that we get this.

-You think I offended somebody?

-Probably. It's good, though. I think it's good. I know that for me, growing up and trying to start a company and these sorts of things, you have your staff meeting, and everybody's always tired. And you talk about thermodynamics-- everything stays in motion until it encounters a force greater than or equal to itself.

TIM REDMOND: Or it stays still and doesn't move.

-And I know you'll run into people are like-- so, I guess I'll get on the phone a little bit later today. No, no-- right now. In this second, you need to get on the phone. And I think it's important-- if you're watching this and you're having a hard time growing your company, it's either because you are not bringing the enthusiasm you need or because you're encountering opposition from people who are slowing you down. And you have to have that discussion with yourself and ask yourself-- are you being the right character?

In the same way that any great movie always has a character, and there's a plot, and there's adversity, and there's some type of conflict resolution, in business, a character that has to be in every movie is the enthusiastic person. Every business has to have that character. You can get mad at it-- you can get bitter-- or you can get better and decide that you're going to turn on the jets there.

This is a question I have here for you. Napoleon Hill wrote a lot about how people should keep a log, actually a thing called an enthusiasm log, where we would actually write down the circumstances that have inspired us and the manifestations of that enthusiasm. So basically, whenever something awesome happens and you're feeling-- Eureka!-- write it down. And then write down all the things that really demotivate you. So you can start to learn how to motivate yourself. Do know what motivates you? Do you know that? Have you discovered, at this point in your life, what motivates you?

-I got different stages of that. There's was a movie about this boxer called the Cinderella man. He's played perfectly by the actor in there. He's asked-- why do you put your life at risk? Why are you going out there to fight this? And he had a one-word response. He said-- milk. Milk. And it goes back to this time where he saw his family having to water down the milk, down to where you could hardly see that it was white. And his family was struggling, and it's just barely getting by and not even getting by. And it motivated him to say-- I am not going to put my family back where they can't even get the milk for their cereal.

What motivates me sometimes, Clay, is I've made some big mistakes. I have lost hundreds of thousands of dollars. I have had to tell my clients-- let me make sure I disclose this-- that I have had to start from zero. I've gone from a couple million dollars in net worth down to zero, and I've had to build back up. And I've done that primarily because of stupidity, primarily because I didn't listen to God's sexy voice in my life. I didn't listen to my wife on some things-- I want to do it!

And I go back to say I want to make sure. I do it because I don't want the pain of struggling for milk. That's part of it. The other part of it, I motivate myself to say you know what? I have been created uniquely to express this unique aspect-- for me, personally, of God's heart in the world. This compassion, this creativity, this possibility.

I have had more than a dozen things that should have killed me during my time, to push me down and to put me in this box. And I know that every time it does that, when I look at that, I am motivated to say I've got something big that the world desperately needs. I am convinced that the world is starving for what I have.

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