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This episode is a business coaching course that teaches how to build connections and relationships.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1

[MUSIC PLAYING]

- Power move number two.

OK.

-You want to build connections and relationships. So if you look at this for a second; build connections and relationships. Can you read this notable quotable for me?

MALE SPEAKER: I would love to.

"My store wine library outsells big national chains. How do you think we do it? It started with hustle. I always say that our success wasn't due to my hundreds of online videos about wine that went viral, but to the hours I spent talking to people online afterward, making connections and building relationships."

- So on social media, if you're going to get into that game--

MALE SPEAKER: Mm-hmm.

- People are going to comment and you're going to want to comment back because it's a relationship. They're going to send you a question and you're going to want to respond. They're going to want to disagree and you're going to have to debate.

MALE SPEAKER: Mm-hmm.

-They're going to want to-- You have to be responsive. If you're on social media-- let's just say that like, you call me on my phone and I don't respond. That's sort of a weird deal. If I call you,

MALE SPEAKER: Mm-hmm.

- And then you call me back and I don't respond, it's just sort of a weird vibe, you know. I'm sure we've all had a friend like this. You call them, or in this case, they would call you. So you call them back and then they disappear for two months.

MALE SPEAKER: Mm-hmm.

- It's weird, if someone calls you, you would think they'd want to answer the phone. Or they'd want to talk to you. Social media is the same way. So if you're posting on Facebook and people post back and you don't ever respond it's sort of like-- It feels insincere. It feels weird.

MALE SPEAKER: Mm-hmm.

- Make sense?

MALE SPEAKER: Yeah, no, perfect sense.

- So, if you get like a phone call you need to respond.

- It's like having a conversation. If I ask you a question and you just don't say anything to me, I'd be like uhhh--

- So relationship is focused on your ability to relate to the people you're talking to. What were you saying there? What were you saying?

- Oh, I was just saying, like if I ask you question just now, and I said, "Yeah Clay, why are you so pale?" and you didn't respond--

CLAY CLARK: Well--

[CHUCKLING]

CLAY CLARK: I wasn't prepared for that.

[LAUGHTER]

CLAY CLARK: But um, you don't want to go outside. That's how you-- that's one tip.

MALE SPEAKER: OK.

[CHUCKLING]

-Two, is whenever you have a chance to stay inside, you choose that.

MALE SPEAKER: Yeah.

-Three, any physical activities you want to do need to be like in a gym inside.

MALE SPEAKER: OK. So you've got-- there's a whole lot of things you have to do--

MALE SPEAKER: So, write down those action items?

- I would not do that. I would not do that, but the thing is, is that, you want to relate to your audience.

MALE SPEAKER: Yeah.

-That's how it works. You have to relate in order to have a relationship. And to relate means you have to seek to understand them. Seek to understand, not to be understood. You have to seek--

MALE SPEAKER: Stephen R. Covey?

- Exactly. You have to seek to understand them because if you have someone posting and then you listen to them and you respond back and you help them. They're going to go, wow, we have a relationship, I should stick around. But if not, that's kind of a weird deal to get involved in social media.

MALE SPEAKER: OK.

- OK.

Featured Coaching Excerpt - Notes & Transcript, Part 2

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