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This business coaching session is about creating a dynamic and diverse company culture.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Lesson Nugget: Place rules for your company based on protecting the health of your company, not on one person's opinion or viewpoint.
  • Lesson Nugget: If you have the framework for a healthy culture in your company, having a diverse set of people will be beneficial, because their different viewpoints will lead to different feedback, ideas, etc.
  • Lesson Nugget: Expressing different opinions can help the company grow and should be encouraged, until it starts to negatively affect the work or the culture.
  • Lesson Nugget: Find people that are sensitive to the people you are catering to. Beyond that, greater diversity among your team adds value to your company.

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-Now, this is a final question I want to ask you about this in this management training, and this sort of relates to Dennis Rodman, because in my mind he is his own culture. He has his own way, his own approach towards life.

-He should start a business.

-He should. He has his own culture. I mean, The Rodmans. He probably could have some sort of, like, Harley rallies called The Rodmans and they could get it, but he has his own culture.

But if you go into any city-- Tulsa is almost like two cities. You have an African-American Tulsa and then you have a Caucasian Tulsa, and it's kind of divided.

-Many cities are like that.

-There you go.


-And then you go in and you see places like New York, I go to New York fairly often. When you go to New York, all different cultures. In San Antonio, as we get closer to downtown, there's all different cultures. So when you hire somebody to work at Carver, there's a good chance that somebody might be a Christian, somebody might be maybe a practicing Jew.


-Somebody might be-- all different religions. Somebody might be-- and so they all have different cultures, religions, different family values.

-Right. Absolutely.

-How do you build a team when there's all these different religious views, all different cultures. How do you do that and apply that to your management training?

-That's a great question. How do you govern a society that has a bunch of different people in it? The same way the United States does, you make laws according to what is-- not according to a specific religion, but you make laws according to what's the best for society. If something that you're doing is destroying your society, then you make a law against it. And it doesn't have to be religion-specific, but it has to do with the health of your society.

And the same thing with your company. How do I decide who I'm going to bring in? Well, it's certainly better, all things being equal, having a mix of people and having a variety of cultures to come in as long as you have a culture. As long as you have the field painted on there, you have structure, it's great to have all of these different people giving you input.

-So if you're in favor of having a balanced budget-- let's just say you're one of those crazy Americans who believes that the government should have a balanced budget-- and let's say that I am one of these people who thinks that we should just infinitely print money. So we now have a political disagreement.

DAVID ROBINSON: Yeah. We definitely disagree.

-And outside of work, we talk, we're grilling, and I say, we should print more money, Dave. And you say, we should have a balanced budget. How do you bridge those political differences and those religious differences? Do you just say, hey, we don't even discuss that here. We're here just talking about the culture as it relates to Carver, as it relates to the Admiral Fund. We're not here to talk about your political views and your religious. views. Or how do you deal with those obvious glaring differences and put it into a culture that works?

-I don't think you ignore those things. I think you definitely talk about those things. That's what brings growth. That's what makes our country so special is that we are a mix of all of these different cultures, all of these different people. And people should be able to express their thoughts, whether it's for something or against something. You should be able to express those things.

Now, how in impacts your work is a whole other story. Now, if you're expressing your thoughts tears down the culture of the company or the country or the organization, then that should not be acceptable. So I never feel like suppressing thought is a good thing.

Now, I feel like all of our efforts need to go towards making our company successful, our organization successful, our culture successful. And so I think we need to understand this not only in our business, but in our school systems. We need to have a mix of cultures. You cannot have separate school systems and think that it's not going to impact your kids at some point.

-There's somebody watching this right now who has a business where they, for whatever reason, decided to be, like, all-white, all-black, all-you know. And you're saying, hey, we can work with different cultures, religions, races, political--

-Well, all-white or all-black is not culture. That's not a culture.

-That's not a culture. You can't be like an all-black--

-That's not a culture. Yeah, you know, that's not a culture. You have to have specific ideas about how you want your company run, and then you build the culture. And then people either fit into the culture or not, but saying we want to exclude all Asians, that's not culture.

-I see this happening in businesses though.

-Well, that's racism, that's not culture.

-OK. All right.

-Building a culture that says I want affluent people or we cater to affluent people, so we need to have people who understand the affluent lifestyle. We need to have people who whatever. So I'm building a culture of, hey, we cater to these sort of people, and we need to find people who are sensitive to this. OK, well, that's fine. That's not racist.

But to say, I want to build a business with all blacks; I just don't want to have any white people working for me, that's not culture. That's racism.

-Dave, I appreciate you. I love the black and white. I just love-- I don't think you acknowledge the existence of the color gray. I think you're black and white. I love that. I appreciate your clarity as it relates to building a team here. And thank you so much for your time.

-Oh, my pleasure.

-Appreciate it.


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