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-Principle number two here when you want to grow your business, OK? The importance of building your reputation. Again, another notable quotable here, OK. Here's another notable quotable, and it's from Warren Buffett. Have you heard of him?
-Yeah. He's actually a big deal. People know him.
-Wow. All right. Well, this is what Warren Buffett says-- the big deal. He says, "It takes a lifetime to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." That's some wisdom that he's dropping in that notable quotable. Why is this important, though, to make a whole principle on during this episode?
-This is important, because if you're somebody watching this, and you're like, dude, I do the right thing most the time, let me tell you something. I'm just being real. This is me being over the top.
Again, I tell you, I'm raw today. I'm not wearing makeup. I'm not doing that whole thing. I'm just trying to keep it real old school raw. This is what happens. I'm going about my day, and I honestly-- most people who know me say as a general rule, you know, you are a somewhat-- I tend to be pretty upbeat.
CALEB TAYLOR: I just want to say I love your claymations. I just love your claymations.
-This is actually hair.
CALEB TAYLOR: Beautiful.
-So anyway. But here the thing is, I am going through my day, and I'm feeling pretty good about my day, feeling good about my life, feeling good about my wife, feeling good about my hair, just a whole deal's going on. But then what happens is just the other-- just yesterday, I get to work, got my tie on. Again, I'm feeling good--
CALEB TAYLOR: Was it a red tie?
-It was a red tie. And if you're watching this, I'm telling you-- I'm drawing this because I want you think about this. This is you. You are starting off. You are goal orientated. You are happy. OK. This is what happens.
CALEB TAYLOR: What happens?
-I have a person who comes to me and says-- this is a company I consult with-- and they say, I want you know that I don't feel like my boss is treating the right. And I don't want to go to the boss. I just wanted you know. I see that in the email. I get the whole text message thing. So they're talking bad about someone. We'll call this gossip.
CALEB TAYLOR: OK.
-They're dumping. They're saying they don't like their boss, and the boss is my client.
CALEB TAYLOR: OK.
CLAY CLARK: Right. Then I deal with that. Then I have someone that straight up just lies to me. This is just yesterday. Someone just straight up is telling me an unbelievable story that's not at any point true. But we're here recording, we're doing stuff. I know it's not true. I don't want to get into it, but it's not true at all.
Then I have a guy who used to work with us who is literally-- he used to work here years ago-- not for Thrive, but for a different company-- and he is literally destroying his life. And you can see him destroying the life of his life and his kids on Facebook. So you can see just this destruction of a family.
CALEB TAYLOR: So what's the impact of all this?
CLAY CLARK: What happens is that now it starts to affect-- if I'm not careful, if I'm not careful, if I'm not coached up, if I'm not up on my goals, if I'm not enthusiastic-- it will begin to affect my mindset. Here we go. This is what you would do if you don't value your reputation. You would call this person and you would say, listen. I think you are a [BLEEP] and you would just unload, and you would hurt yourself by going off at them.
CALEB TAYLOR: OK.
-Then the person who's lying, you're going to pull 'em aside, and you're going to begin to just unload on them in a way that's maybe not healthy. I mean--
CALEB TAYLOR: But why should we not do those things, though?
-Because it will hurt you and hurt your reputation. So this guy with the family, destroying the family-- I literally yesterday almost called the guy, and I wanted to just be like, I'm gonna bring some slap knowledge to your cranium. You're messing up your family, bro.
But it's not-- you understand, your reputation is something that you take with you. It follows you around. You're talking about branding, your brand is what people think of when they think of your name. If i went off on those three, my reputation would not be very good.
-OK, well, let's take it a step further, then. For these three people you're talking about, how has their lack of concern for their reputation come back to them, I guess, in your eyes, or other people's eyes?
CLAY CLARK: In all three cases, the person on the top right, I know they're being fired by their boss for being just lazy.
-That's because for being lazy, but then also they don't care about their reputation at all.
-Yeah. This is like their third or fourth job in a row they've been fired from. This person in the middle, that's the same deal. They're going to be in a bad spot. This person at the bottom is chronically unemployed or underemployed. I can't think of an employer that thinks a good thing about this person, and I know that their family is being destroyed.
-So would you say that a lot of this is because they don't care or aren't concerned with their reputation?
-Absolutely. Absolutely. And so there's really two lessons you can get out of this. One is you personally can't let your reputation be destroyed because of the emotion of the stuff you're going through.
But also, people over here are dealing with drama. Most of us, we wake up every day with matches. And a lot of times, we can set ourselves on fire in a good way or a bad way. We can set ourselves on fire, kind like a controlled burn where you're enthusiastic and you're on fire. You're feeling good. Or you can set yourself on fire, where you create all sorts of dramas and problems, and you're writing crazy mess on Facebook.
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-So what if I'm sitting here, and I'm hear what you're saying about reputation, but I just don't understand what the value of caring about what my reputations is, what do I gain from having a good reputation? What does it matter?
-All right. Well, right now, you are in-- we'll call this resume 2.0. We're now in the world of resume 2.0.
-Because I feel like people hear character, reputation, care about it, but I don't think that we-- I think it's more of just little fun sayings. Does that make sense?
CLAY CLARK: Yeah.
-Why does it really matter?
-All right, here it is. Your Google trail is going to equal either a fail or getting the job.
CALEB TAYLOR: Your Google trail?
-Yeah. So if I Google your name-- now, I write articles. I've contributed to different magazine.
CALEB TAYLOR: Yeah.
CLAY CLARK: And so, when I write stuff, people write crazy mess underneath it. People will write something like, well, you hate people, and I hate you. Because you don't need to do anything at all, people are going to come out and criticize you. However, what happens is, if you go onto Google-- there's one guy I know, years ago. He was, what, seven, eight years ago. He was dating somebody.
This is first-- Google now has become the thing you do. But he's dating somebody, and I remember just googling her and going, oh, no! And you could see court records, you could see mug shots, you could see everything. You could see a trail of fail that was following them.
And that reputation, you don't think that affects her ability to get a job? This lady can't find a job. Why? Because you google her name and you see just utter abysmal abominations of perpetual failure.
-What's awesome, too, is it can have a huge positive effect.
CLAY CLARK: Hm.
-I read in Forbes the other day, it actually said, quote, "A Federal Reserve Bank of New York which found that referred candidates were twice as likely to get interviews and 40 percent more likely to be hired than any other candidates." That's a direct correlation with your reputation, something that's actually going to refer you, put your name to endorse you.
-And it to further add onto that, I know countless executives who tell me that, like, nearly 3/4 of their staff is a referral. So I mean, who you know definitely impacts where you can go.
-Hm. Forbes also said, "41% of all new jobs were a result of networking."
-Networking-- again, we're not talking about resume sending, we're talking about networking. The problem is, if I want to hire you right now, I google your name and it's nothing but badness, you need to start to fix that. You gotta start to get real about your reputation.
-Or if you've got to candidates, you don't know either them, but your good friend is saying, hey, I know this guy, his reputation. I can vouch for him.
-And how do you build a good reputation? I just want to clarify.
-Let's do it.
-You want to be-- your brand is what people think of when they think of your name.
CALEB TAYLOR: One more time.
-Your brand is what a people think of when they think of your name. So I say, Caleb Taylor, Clay Clark. And no matter what I want people to think of, they usually will go, pail guy, a little bit odd, but passionate about business, or whatever. But people are going to think of whatever they think about. And your reputation, that brand is what matters.
So what you need to begin to do is, you need to exceed the expectations of your boss and of the customers by 15%.
-Is this an action item, right here?
-So you're saying, today, action item, what are we doing?
-Exceed the expectations of every person you come in contact with by 15%. How do you do that? Well, you said you'd be at church at 9, get there at 8:45. If you said you would show up somewhere and bring-- say, hey, I'll bring a salad. Bring a salad and beverages. If you said, hey, I'll call you back. Call them back a little bit early.
You said hey, I owe you $10. I do this all the time. If I owe someone $10, I usually write them a check for $11. I do that all the time. So if there's ever a miscommunication about payment, I usually try to put a few extra few bucks in there. Just because I don't want a reputation of being a greedy miser.
I want people to know that I care. And you've got to decide-- your reputation is built-- it's like you're building a beach one piece of sand at a time.
CALEB TAYLOR: Whoa.
-And it's like, over time, all of those little, seemingly mindless things add up to a beautiful or nasty beach.
-That's a great analogy.
-All right. Let's move on to principle number three here. This is invest in your practical education to increase your compensation. OK. Invest in your practical education to increase your compensation. So I have a little notable quotable here from Jim Rohn. He says, formal education will make you a living. Self education will make you a fortune. Now Jim Rohn, just for anybody that doesn't know, can you expound a little bit. He's an entrepreneur. He went from rags to riches. Incredible story. Why should we listen to him?
-He's a guy who during his lifetime-- he passed away about three years ago-- but he's a guy who struggled financially and got a job in sales and worked his way up that company into another company and ended up starting some companies. And his whole thing is he realized that success is a choice. But he began to realize that it's-- Let me just show this to you really quick.
You have three groups of people, OK? And I know I'm overgeneralizing, but I'm just trying to help you get it. You have one group of people who are like, I quit caring. Then you have people who have this mindset where they say, I want success. OK? But then the other ones are going to say, I create my success. These are your three groups.
And so what happens is, quit caring, I'll give an example. We've all done it. You get to a point in your life where you're like, it's 3 am, Let's go to IHOP. And we go to IHOP and we're like, I'll just have a pancake and then a waffle and syrup--
-Why have we never done this?
-Ice cream and--
-You want to do this tonight?
-The last time I went to IHOP at night, I was there and Jose Conseco was there. And that is a whole separate story, but that was a beautiful time.
-Networking at its finest.
-I was there, Jose Conseco was there, it was amazing. But a true story. But anyway, you go and you start to get whipped cream and you go, I shouldn't. But you're like, OK. And then you get that and you get some ice cream scoops and pretty soon you walk out and you're like, I went to IHOP.
You regret it, but you said, I quit caring. There's no regards to health choices here. The other group says, I don't even care about-- the same group says I don't even care about success, I'm just going to buy anything. If it's a flat screen TV, I'm buying it. Buying a car. Really, they've started to say, I quit caring. This would be Dennis Rodman. Dennis Rodman, he's over here. Good job, Dennis.
Now want success. Want success is where you say, this is where most people fall. This is where we say, what are your goals? I want a good family. I want to have a good job. I want to just make some money, I just want to be a good person. I want to be-- well they don't understand. This group over here, though. This group over here, this is you guys because you're on Thrive. This is you.
This is you because you're a person of character. This is you because God has a huge plan for your life. This is you because you have a plan for your life. This is you because you are in that rare group. You understand trade offs. And you say, if I want a great family, I'm willing to make those trade offs. I'm willing to not go to that club and to go with my family. Job. I'm willing to get there early. I'm willing to go to bed early so I can do well at my job. I'm willing to not buy things I want now so I can buy the thing I want.
-This is getting deep.
-I'm willing to go over and above and treat you the way I want to be treated even though you treated me wrong, because I want to be a good person.
-This is deep. All right. Let's jump back in here. OK, this is his quote again. One more time for us. Formal education will make you a living. Self education will make you a fortune. So let's kind of jump on in this right here. What is he saying?
-What he's saying, and I want to go back to this, he is saying that you understand the trade off. That you need to begin to exchange your time to time. Now on behalf of anybody who's ever been in a formal education world, I want to issue an apology to you, even though I am not a part of that. Because it's so terrible, that when you hear about learning you don't want to do it because you think it's going to be horrible. Because your humanities class was awful. Your psychology course was terrible. Maybe you had one or two professors you liked, but you didn't learn anything.
So right now, when you hear the word to "learn" what you're hearing is, oh crap. It's another spelling test. Oh great, I got to memorize papyrus, cuneiform, definitions, things that don't matter. Oh great, I'm going to study the pyramids. A lot of you guys right now, when I say learning, you're thinking about King Tut and the pyramids. That's what you're doing. But you know what? That's not what we're talking about. We're talking about. We are talking about learning to earn.
-We're not talking about King Tut.
-You might be, but I'm not talking about King Tut. What I'm saying is, we need to take time to learn how to earn more. How to communicate. How to increase our sales skills. How to increase our customer service. How to organize our time. How to make a pro forma. Things that make us more money, because if you make more money, as a general rule, it takes some money to afford to take time off with family. It takes some money to take the family on the trip. It takes some money to live in a house. It takes some money--
-Jim Rohn is saying, that's the way to do it.
-He's saying that, but the problem-- I agree with I agree with Jim Rohn. And Jim Rohn is a phenomenal teacher if you listen to his stuff, he is entertaining. He's engaging, but the problem is if you're watching this and you hear that quote and you hear the word-- anytime you hear the word "learn," we're like-- I've heard about that. We worry. We start to say, I've heard about learning and I've heard people don't come back once they go on the campus. They get their PhD, their MBA and they stay there.
-But the most successful people in the world, though, care about not just education, but that self education, that self-improvement education.
Absolutely. That's how we've built Thrive to help you do that.
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