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Grow Your Business through SEO
-Now, we know what a backlink is. We know why it's important. Now, let's get into the meat of it. How do we get a backlink?
-How do we get a backlink?
-Step number three, OK. So let's first walk through the first non-preferred method, number one.
-This is non-preferred method number one. I won't spend a whole lot of time on this. But I do want to make sure we're getting this, because this is the old-school move. I used to do this move. I'm sure you're doing this move. If you're watching this right now, you're probably doing this move. That' OK. You got to start somewhere.
But you got this thing called a business card. And so you drive to the local event. You go out to some chambered networking event. And let's just say, it's some sort of breakfast-themed chamber event. You go out there. And you say, hey, you know, Carl, here's my card. If you'll link to me, I'll link to you. And Carl's like, well, OK. I'll try to remember that.
He forgets. You don't get a link. He doesn't get a link. This goes on for years. At the end of four years of aggressive card-passing outing, you have, maybe, 40 links.
That's what I did with the email@example.com, if you go to firstname.lastname@example.org. I used to do that. And that was not a good thing. That was not a way to do it. I didn't know about these other ways. So I did it.
And if that's how you're doing it right now, you're probably going to look like-- if you-- how about this? You're going to start looking like Moses-- long Tulsa beard, kind of getting to be in your 100s. How old did Moses live to be, allegedly? Was he like, 100s?
INTERVIEWER: Pretty old.
-He didn't live to be 45 or 70. He lived to be 100s of years old, apparently. You're going to start to look like that guy, before you get enough backlinks to come up to the top of Google. So, you just don't want to do that.
-OK. The first non-preferred method is the old, hey, I'll link to you, if you link to me. The second non-preferred method is just doing the old email-out requests for backlinks from colleagues. It's kind of just the digital version of what we were just talking about.
-You're just sending people requests. Saying hey, will you link to me? Your friend's like, I don't even know what that means. I'm not sure how to do it. I'll get back to it. Again, probably not going to happen.
-OK, so let's get into the preferred method.
-Preferred method number one, citations. And so, Kelsey's probably saying, what is a citation?
-You're under arrest. There's a citation.
INTERVIEWER: No, different citation.
-OK, so this definition is-- citations are defined as mentions of your business name and address on other web pages even if there's no link to your website. An example of the citation might be an online yellow pages directory where your business is listed but not linked to. So citations can also be found on local chamber of commerce pages or on a local business association page. OK?
-It's any where your business is referenced. OK? So I want to make sure we're unpacking that a little bit. Let's say that I go to yellowpages.com. Yellowpages.com prides itself on having the accurate phones numbers, name, information, and address for your business. There's also the whitepages.com. Let's say, there's the local chamberofcommerce.com. There's a local Chamber.com Anywhere where there's a directory, anywhere that you're listed, that, right there, is called a citation.
And when a citation site links back to you-- so this site, here, yellowpages.com, whitepages.com, Chamber.com, they link back to you--
--you get a point. So when they link to your website, you score points. So that, right there, is an awesome thing. Boom, a lot of backlinks for you.
-A lot of backlinks, OK. So to paraphrase former Arizona Cardinals coach, Dennis Green, citations help search engines confirm that businesses are who we thought they were. Here we go.
-And I know it's kind of confusing, but work with me on this. We are who we thought we were. What we're talking about is that-- let's say you have an address, and yellow pages says your addresses at 1609 South Boston. And super pages says your at 1100 Riverwalk Drive. And the other one says your off of 51st and whatever Street. Google starts to go, that's kind of sketchy... Grow Your Business.
Because all your addresses are different. In the way like we talked about the tornado example, where if you just threw up a website today and threw up a hodgepodge. You just started the business today, because a tornado was yesterday. And you just threw up a website real quick. And you're not verifying your address, because you just started leasing it tomorrow. That is not going to be a verifiable citation. So citation has to be verifiable, and there's a process we're going to business coach you through.
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-In terms of all these different methods--
MAN 1: Yep.
-And resources to get these backlinks, there's a first preferred method that citation. Second preferred method that we're going to get into. Press releases.
-Now before we get into press releases--
-I want-- I hate to do this, but I'm going to bring it back real quick, because I want to hit on citations.
MAN 1: Bam.
-There are four mega moves, four tools, that you need to know about. Four. I'm going to read them to you. We're going to put them on the screen right now. The first one is Neustar. Neustar. N-e-u-s-t-a-r. Put it on the screen. We're going to put the link right here. This specific link, we're putting on the screen. Factual. That's another company that helps you with your citations. Another is Axciom. It's A-x-c-i-o-m. You might say it's "ax-kiom." Whatever you want to call it, that's what works.
The fourth one is InfoGroup. In fo group. We're going to put the links on the screen right now. You can drag them over, take those notes, we're going to put them on the screen right now. You have to pay these companies. One of them is going to be $400, one is $0, one is $100. You have a look, the prices change. I don't work for them. I don't benefit at all from using them. I'm just telling you this is what you have to do.
What you do is you're going to want to register with two of these four, three of these four, preferably all four. When you register with these sites, they verify you are who we thought we were. You are-- and what happens is that Google now sees that your site has been verified on hundreds, actually even thousands of citation sites. This is so cool. Cool, I mean, this is nerdy, but this is--
That means a company, for $400, can get you 1,000 verified links that are not unethical. It's real high quality links. This is a leprechaun. I can't do a leprechaun-- how does a leprechaun sound?
-I am probably the furthest thing from a leprechaun.
MAN 1: Ooh, it's a leprechaun. I can't do it. I've got to work on that. The point is, the leprechaun-- this is like a unicorn that's being ridden by a leprechaun and we're riding it into a black hole that we can pull out of. We've got to the end of the rainbow. We found the pot of gold. That's what this is like. These four--
MAN 2: It's like a super move.
-This is a super move. [MAKES BLAST SOUND] Sonic boom. It's amazing.
-All right. Four resources that Thrivers can use to get these citations.
MAN 1: Could you read each one of them one more time, because I want to get some Street Fighter sound effects so you don't forget these.
-Here we go. Neustar.
MAN 1: [MAKES BLAST SOUND]
MAN 2: Then Factual.
MAN 1: Sonic boom.
MAN 2: Then Axciom, A-x-c-i-o-m.
MAN 1: Balloon kick.
MAN 2: Then InfoGroup.
-I don't know another one.
MAN 2: OK.
MAN 2:There you go. Now we're getting into preferred method number two, press releases.
MAN 1: Oooh.
MAN 1: Oooh.
-So what is a press release? A press releases a public relations announcement issued to the news media and other targeted publications. That's from entrepreneur.com. Walk me through this process of getting backlinks from press releases.
-I want to make sure we make this available for the Thrivers. We're going to send you Thrivers right now press releases. We're going to send you a press release where we announced our partnership with the US Chamber. Let's give them that one. Let's also give you the press release-- we're going to give it to you right now-- the one where the elephant in the room when the companies I am an owner of where we got involved with the local Tulsa Boys Home and did a charitable event.
Let's give you those two press releases. We're going to send you those actual press releases. You have to follow the format. I'm not going to overwhelm you on that because I think when you see it, it'll be helpful. Basically a press release is one 8 and 1/2 by 11-- it's 8 and 1/2-- why can't I write that? It's 8.5 by 11 sheet of paper, and across the top of it you're going to have the title of the news story. You're going to have the subtitle there. You're going to have all your information right there. You're going to have your contact info.
We'll send this to you so you guys can see it look at it, unpack it in greater detail. But the point is you send this to the media. The cool thing about the media is every day-- if you and I were to go work-- let's say today I work at channel 6. You get hired at channel 8, I work at channel 6.
You're doing the weather in San Diego, I am actually doing the news in San Diego with Ron Burgundy. I'm over here, I'm doing the news. If I'm doing the news every day I have to do what? Come up with a news story. I have to have a news story ready. To have an story, I have to have something that's compelling that people would want to watch.
Folks, tonight at six, we're going to be talking about a small boy that actually was-- is that interesting? I don't know. Folks tonight at six, we have a compelling story about a small boy who at the age of eight won the National Spelling Bee when competing against 18-year-Olds. You're going, OK I might want to tune in tonight.
They have to find a compelling story. It has to be supported by facts. They have to fact check it and they have to have the visuals. They have to have the B role, the actual-- they have to have the footage, the pictures, the video. They have to have the statistics. They have to have the compelling story. They have to have that all every day... Grow Your Business.
Have you ever had to write a research paper? Imagine if you wrote want every day. That's what those guys are doing, and they're looking for news. They're looking around. Sometimes in your local news, you're watching the news and you're going, tonight at six small dog gets arrested. You're going, what? You're going, how does that become news? How was that news? Is that even a real thing? You're going, is that a real thing?
Those kinds of stories happen because no one has any news. They're like we don't have-- we give up. This guy had a dog and it was walking across the road, and the policeman pulled over, so tonight at six, small dog get arrested. That's how those things become stories. You're helping the media by writing I press release that you send to them. That's what we're talking
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-So we're sending the media--
CLAY CLARK: The media.
- --the local, the national, the regional media these press releases.
CLAY CLARK: Yep.
-OK. So the first thing that we have to do is we have to write them, and we're going to send everybody the resource on what it looks like, what to include, everything that's contained in it.
-Now, Henry Ford-- I want to put this quote on there. Henry Ford says thinking is the hardest thing there is to do. Therefore, very few people do it. I'm paraphrasing. We'll put the actual quote up here, but Henry Ford's talking about how thinking is hard. I mean, to think-- I'll just give you an example. In my life, I have beta mode, where it's kind of like-- give you an example.
Meta is to think above. It's where you're not just acting, you're not just doing. Meta is where you're thinking above. Where your going, I'm going to plan out my day, I'm going to think, I'm going to write. If you're going to write a story, write a book, you're going to sit down and do some art work or compose a letter or read a book, you have to think. And thinking is hard because you have to do timeout. Everyone quit talking to me. I have to think.
Then there's that alpha mode where I got to get it done. Let's go. We got to execute. I'm not I thinking. I'm doing. I spend most of my day as a leader in alpha mode, and I spend a little bit of my day in that whole meta mode. Then there's that beta mode where people are telling you what to do and you're-- but the point is-- what I'm saying here is this requires you to get into a meta mode. So you need to take at least an hour and block it off your schedule right now to write a press release. But we're going to send you those templates, so hopefully that will help you.
-How long does it usually take you to write a press release?
-The first press release, it takes me 30 minutes, and then I will read it out loud five times.
-So we're getting into step two here. So after you write the press release, you got to spell check it. You got to proof it.
-And that is amazing how very few humans in the world spell check. And even here on Thrive, I got to tell you guys this true story on the technology here. A lot of these video editing solutions that we use, they don't include a spell checker in it, and we've realized that you as Thrivers need stuff spelled right. And so we now have a spell checking arm of our team, and that's just a big thing we do. And you don't want to send that out to the whole world and have it spelled wrong.
-So when we're spell checking, are we spell checking just reading through it in our head, or how are we spell checking? Is there any tips for spell checking?
-One, just throw that beast into Word, hit spell check, do it, but then you need to read it out loud five times. And when you read it out loud, what happens when you read is it literally changes the way your brain works. I don't want to get too into it because I'm not a neurologist, but when you're talking out loud, you're saying the words. It'll force you to think differently than when you're saying them in your head. That doesn't make sense or that was weird or that's weird grammar, and you've got to do that until it's right. And if you're someone who can't proof your own work because even after saying it out loud five times you're not quite sure, have somebody professionally edit that for you.
-Cool. So I'm a Thriver, I've written my press release, I know why I'm writing my press release, I've spell checked it-- now what do I do with it? Step number three. I'm going to want to send it out to the media. So we're going to have to maybe pay a little bit of money. We've got to get it out there. We got it send it to the right people. Who am I sending this to?
-I'm gonna give you two resources right now. Two specific ones and then throw a third bonus I'd like to share. The first one you want to do, and this is something, again, Thrivers, I want to make sure that we're getting this. We're going to put the actual graphic for you on the screen. The first one is the abnewswire.com. Abnewswire.com. And that's a site where, when you send your press release-- so you take your press release and you send it to this company, ABNewswire. ABNewswire will then send it out to all of the other news media all around the world.
And many times, you can pick up 300 media outlets will actually pick up your story. And they might not feature it on the nightly news, but they'll feature it on their website, which gives you, what? 300 backlinks. What? That's like a backlink party. That's huge.
That's huge. That's 300 backlinks, just bam. And I am not in control of this company. I do not get paid to endorse this company. I do use this company, but there is a fee associated with that. And I don't want to get into what the fees are other than I can tell you it might be like $40, might be $50, might be $20-- just go and look at it. Check it out.
The second resource I want to refer you guys to is pressreleaseping.com. So again, you send it up here to pressreleaseping.com. Now, there is a national news wire service that you could also pay for, and we can send you those resources. If you want to email email@example.com we can send those to you, but those are subscription based. If i own a Tulsa PR agency, which I do, or if I own a business where I'm going to work with the media all the time, it might be worth that $1,500 a month fee. But you're paying like $1,500 to $2,000 a month for those services, so I just want to make sure you're getting this.
These two solutions are very, very affordable, but that third solution we're giving you-- solution number one is the ABNewswire, two is the pressreleaseping.com, but the three is you want to go with the actual news wire. There are services you can do that, like the Associated Press. You can do services like that, but you also want to send it to your local media. So the wire and the local media. So I'm talking about you actually email it to the actual news station and send it to them. Say, here's a news-- here's a press release. Send it to the reporter who--
If you live in a town and you're writing a story about baseball, send it to the reporter in your town who normally covers baseball. Just got to their website, find out who's covered the last baseball story, send it to them. If you're having a charitable event, look for the reporter who covers charity and send it to them. And if they feature it and you get a backlink that's, what? Big points for you. And the more backlinks you have, the higher you go up in Google because you're more credible.
The more credible you are, the more your site ranks. The more your site ranks, the more people link to it. The more people link to it, the higher you get, the more money you make, and why are we doing this? So we can make some money. And why are we making some money? So we can be happy. And why are we wanting to be happy? Because we only live once. So I'm telling you, you have to do this if you want to get your site up to the top of Google.
And if you want to make more money-- I'm talking about copious amounts of money. I'm talking about Thrivers-- I'm not exaggerating. We literally have Thrivers all around the world right now who are doubling-- doubling? I'm talking about doubling their sales, tripling their sales, doing this right now. All around the world, they're doing it. People like me with moderate intelligence-- kind of moderate low. But anyway, you can do this. You can triple your income, but it's up to you. Are you going to do it? Knowledge without application is meaningless. Are you going to do it? I believe in you. I know you can do it. Marshall, back to you.
-And that's step number four. Go out and get backlinks. You have what a backlink is, you know why it's important, you know specifically how to get those backlinks, and so now the fourth step is to actually go get it. Knowledge without application is meaningless. So Clay, thank you so much for sharing this with us. Any closing thoughts on these backlinks?
-Yeah, I just want to say that the backlink is a very flattering thing you can do for a company. It's a thing where you-- if you like a company and you link back to them, you're saying, hey, I like you enough to link back to you publicly on my website. And we have Thrivers all around the world right now who link back to thrive15.com. They say, I love you guys. Here's a link back to you... Grow Your Business.
We want to spread the love. We want to help you guys. So as you go on to the Thrive platform, there is a commenting section where you can interact with others Thrivers. Feel free to give them a link to your stuff. Tell people where your website is. Use the community, network with other people. I'm telling you, you need those backlinks, and you need to backlink to people you like because it helps them as well. So again, go out there and get those backlinks. Let's see if we can double our income this year, Thrivers. I believe in you, Marshall believes with you, boom.
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