Many aspiring entrepreneurs believe building a wildly successful business will just happen with a snap of the fingers. However, vision without execution is hallucination. This course will teach you the step-by-step process of building a successful business.Sign Up to Watch
- Hello, we are back with Business Startup 101 Phase Three. We're talking about creating a system to produce your products and services, and the goal of this training is to teach you how to build a step-by-step system and repeatable process for producing and delivering the products and services that you and your company produce. Clay, that's awesome. - Yeah, well this is the deal. When you are, once you figure out that people actually wanna buy your products and service, and you figure out how much it costs to get a customer, now you need to figure out what is the step-by-step process for mass producing the products and services that your company provides. So going back to the haircut business, we were just excited that people came in. - [Jose] Mm-mm. - It's why my brother-in-law, he's out there actually cutting hair. So he's marketing, and he's like holy crap, I'm gonna have to cut hair myself. So he's in there cutting hair himself. And then we realized eventually you can't cut any more hair. So you eventually have to build a system, and we didn't have a step-by-step system for going out there and delivering our products in a scalable way. - Mass production. - Yeah, so we had to ask ourselves, well what are all the steps? And at first we start to say lazy ideas like it's common sense, oh it's common sense. But it's literally, when a customer walks in, what do you say? What music is playing overhead? How do you greet them? Where do you seat them? What questions do you ask to figure out what kind of haircut they want? What flip chart do you have so they can point to the picture of the hairstyle they like? What packages do you have available? How long should it take? What do you include in the haircut? Is it a consultation, is it a cut, is it a shampoo, is it a paraffin hand dip? How long should each of those things take? And you go through the whole process and now we have an ironclad, bulletproof, unbelievably detailed, systematic, futuristic, I mean this thing is absolutely, the system now is so good. - [Jose] Sounds like supercalifragilisticexpialidocious. - This current system, I'm just telling you, it's so tight, we have got the checklists when you walk in the door. We got a checklist for how to clean the place. We have a checklist for how to answer the phone. - [Jose] Come on, somebody. - We have a checklist for how to, you know, follow up on social media. A checklist for how to get reviews. We have a checklist for doing accounting. - [Jose] Can I get a witness, Clay? - Ah, we have a checklist for every single aspect of the business. - [Jose] I see somebody running down the aisle right there. - You see we have no... - [Jose] They're running. - We have no part of the business where there's not a system for it. We have a checklist for how to answer the phone, we have a checklist for how to use social media, a checklist for upselling, a checklist for updating the inventory, 'cause we have thousands of customers that come in all the time, and we need to be able to duplicate that system. The first thing is just figure out what's going to sell, don't worry if it's duplicatable. - Okay. - Once you figure out what works, then you need to make a duplicatable step-by-step system. So I'm gonna read you this notable quotable okay. - [Jose] Sure. - He says, "Because every extraordinary business "knows that when you intentionally build your business "around the skills of ordinary people, "you will be forced to ask difficult questions "about how to produce a result "without the extraordinary ones." Time out right there. - [Jose] Wow. - You don't wanna build a system that's dependent upon geniuses. You wanna build a system that's dependent upon solid people with good morals, but you don't wanna like focus on geniuses, okay. You wanna hire for character and then train the skill. - [Jose] Say that again. - You wanna hire for character and then train the skill. - [Jose] Have you had experience in the past? - Oh yeah. - [Jose] That you can talk about this? - With the DJ business I use to have, I built it poorly at first, but I built it where the only people who could possibly execute the system had to be really knowledgeable of music, of sound, of lights, and they had to have a deep desire to have deejayed for a long time. So I used to hire radio personalities, and people who already had experienced deejaying. Over time I built the system so tight that we hired people with no DJ experience and it was super easy, it was super easy to recruit people, it was super easy to train people, it was super easy to pay people, it was just duplicatable. So that's how it works. Now the next part of this quote I wanna read to you, 'cause this is important, he says, "You'll be forced to find a system "that leverages your ordinary people "to the point where they can produce extraordinary results "over and over again. "You'll be forced to invent innovative system "solutions to the people problems "that have plagued small businesses "and big businesses as well since the beginning of time. "You'll be forced to build a system that works, "You will be forced to do the work of business development, "not as a replacement for people development, "but as its necessary correlate."
- What are we talking about? We're talking about, by Michael Gerber, the author of The E-Myth, you're gonna have to break down every aspect of your system into the most finite step-by-step, step one, step two, step three, so for Elephant in the Room, we have a checklist where it's like, step one, turn on the light, actually it's step one, unlock the door, step two, it's clock in, step three, turn on the lights. - [Jose] You have to be that specific. - Yes! And then someone has to follow up on each task, or it won't get done, and that's how you build a successful business. Is it sexy? I mean, I feel like, maybe there's somebody out there right now, if you're making a checklist, this is what you think of, every time, you're like, "I love making checklists! "There's just something, every time "I think about making a checklist, "I get this weird, I almost hear this-- "I love making checklists! "It's awesome, guys come on over! "Come on over, we can make checklists together, you know? "Hey guys, we can hop on a three way call "and make checklists while we're on the three way call! "We can do checklists one a three way call "while we're on Google Chat! "We can have an Xbox set up! "We can have beer! "We can have music! It's so fun!" - We can even bring a piñata! - Yeah, exactly! So, I'm saying, most people, though, when they think about a checklist, this is what they immediately do, they go - You didn't get the big deal in door number three. - "You mean I have to sit down "and do work for a long period of time?" Yes, Thrivers, this just in, making a checklist is terrible. It is not fun, there is no easy shortcut, but, we have templates, we have downloadables. - [Jose] And how do we get 'em? - Email email@example.com, we'll send them to ya, but it's going to be unfun. It is going to be time consuming. It is going to be a mind-blowing exercise in futility if you are not intense about making sure that you understand why you are doing it. If you understand why you are building a duplicatable system and you will go through the Hades needed to make the system. If you don't understand why, it's not worth it. - It's essential, you're literally building the foundation for that scalable, successful business that will actually allow you to produce that system and service for your clients, and check it out, financial freedom. - Absolutely, that's what we're all about here, teaching you the specific systems on how to do it. If you need any help at all, guys, get out to a workshop, or email us, we'll give you the templates, we'll show you face-to-face. I don't care what business you have, if you have a bakery, we have a Thriver I just talked to that has a bakery. We have another Thriver I talked to who has an appliance business, I just talked to one the other day. There's a home installation person, they do cabinets and stuff. I talked to a Thriver who's a software guy, I talked to a Thriver who's a photographer, I talked to a lady, wonderful, wonderful lady, neat lady, she does mass mailers and every system can be duplicatable but you have to take the time to do it and it's gonna be tough. - Bingo, excellent, thanks Clay. - Boom.
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