Featured Coaching Excerpt - Notes & Transcript, Part 1
16 Steps To Creating A Dream 100 List: 12. Determine The Win-WinYou Can Create
Lesson Nugget: If you want someone to refer you, explain why it would benefit them and why it would benefit you.
Notable Quotable: "Do what you do so well that they will want to see it again and bring friends." - Walt Disney (Entrepreneur, cartoonist, animator, voice actor, and film producer)
-Now step number 12 is determine the win-win you can create before you go talk to them. So if you're going to go talk to somebody on your dream 100, you only have 100 of them that you're going for, you want to be able to clearly present, hey, by working together this is how you win, this is how I win, this is how you win, this is how I win.
It can't be a deal where you just go, hey, would you refer me?
But if you say, hey, I would love to shoot a series of social media commercials for you that are totally free, and all I'd like to do is see if you guys, when someone asks who did your videography if you would say me. If you did that for the dutch brothers, maybe that's huge for them, and maybe that's huge for you. You've got to make it a clear win-win. OK?
Walt Disney says this, he says, "do what you do so well that they will want to see it again and bring friends." What he's talking about is you really, really, really have to focus on taking care of that relationship once you build it so that it's a symbiotic referral, where they refer you, you refer them, and it's this awesome mix there. OK?
You don't want to get in a situation where you do all this marketing to get an appointment and then you go, and so I wanted to see if you guys could refer me. Because they're not going to want to refer you if there's no win-win. So you got to think about this ahead of time. All right?