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This episode is a business coaching course that explains how creative brainstorming can be beneficial for the business.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Lesson Nugget: Start with ideas without restrictions, and then take those ideas and form something that is realistic.
  • Lesson Nugget: If your ideas don't freak you out then you aren't thinking big enough.
  • Notable Quotable: "When you think big, bigger things happen." -Rachel Faucett.
  • "Acquire the secrets of success...achieve everything you've always wanted." David Schwartz - The Magic of Thinking Big
  • Action Step: Grab a sheet of paper and write down any ideas you can think of.

amazing.com for brainstorming, grow your business

-What's up thrivers? Daniel McKenna here. And today we're here with the incredible Rachel Faucett, one of our business mentors, and we're talking about brainstorming 101 as you want to grow your business. Fill a room with balloons and pop your way out. Don't know who Rachel Faucett is? She's the consultant of choice for Pottery Barn, Disney Kids, Home Depot, Whole Foods, and countless brands. Her website, HandMadeCharlotte, has been featured in Martha Stewart Living, Better Homes and Gardens, HGTV, Huffington Post, Business Insider, and more.

Today you'll learn how Rachel brainstorms all of her ideas when creating her content. Rachel is incredibly successful in this area, as her ideas and creations has earned her big clients and lots of money. So make sure you listen and take notes to this business mentors, and learn the brainstorming techniques of the million dollar blogger. Are you ready? Well, let's go.

-Rachel Faucett. How are you, my friend?

-Hi, Clay. How are you?

-I am doing well, and I am excited to talk to you about this subject because you are a creative genius, which I think a lot of people in our population would say that means you have ideas that you don't do, but you do them. So you're one of these creative people who's a doer, and you're able to harness these great ideas and do something with it. And we're going to be talking today about brainstorming and your philosophy of, fill a room with balloons and pop your way out.

So I'm going to just turn it over to you. What do you mean by, fill the room with balloons and pop your way out?

-So I really believe in really really coming up with outrageous ideas to solve, tackle a problem. So if a client comes to us or if we're creating something on our own that we would really really really think of, like, outrageous ideas. I'm like, big, big, big. Like, we're bigger than Google ideas. Like, bigger than Google? Like, what? Like, slow down! I mean, think of, like, incredible ideas.

And so when I say, fill a room with balloons and pop your way out, I mean fill-- literally come up with the ideas and fill the air, and fill pieces of paper and notebooks full with, like, insane ideas. But then start popping them down and kind of weeding out to figure out where you're at, figure out where you're at and what are ideas that we can actually harness and turn into a product and that will be approachable and things like that.

-I'm going to reverse that-- I guess contrast that to what most people are doing. I see business owners all the time who, they have two employees, maybe five. You know, the average American business according to the SBA has 10 employees or less. So we're talking like 90 percent of the people watching this, you have 10 employees or less. And a lot of people are saying, well, gosh, because I only have 10 employees we couldn't do this, I couldn't do that, so I guess I'll just do this. And so their ideas are very small, they're not engaging mentally, they're not stretching people.


-You're saying go big first.

-Go big, go big, go big. And even if it's like, you could never afford to get a yacht on the lake and have a big party-- like, if you can't ever do that, but like, throw it out there. Because you might be able to get your friend's canoe and get out there. I mean, I feel like you can-- you've got to, like, at least expand your mind beyond that and then come down with a reality, weeding out those ideas and figuring out-- filling the room up and then popping them down and really kind of weeding out and editing that thought process.

-You know, recently I've worked with a few businesses that have a desire to be successful. And I say successful like small, like safe. And I said, hey, if your ideas don't freak you out and maybe scare your partner or cause you to be like, oh no, we couldn't do that, they're maybe not big enough.

-They're not big enough.

-And so I was talking to one lady and I said, hey, with your business I believe that you could be a national brand. You're that good. You've got to make your packaging look national, because right now it looks local.


-And I can tell you, this is a super-specific example, but she changed her packaging, and your packaging started looking as good as national stores, and I started noticing her kind of pumping up a little bit.


-And now I've noticed her ideas kind of-- they're more national ideas. Like, we could open up another store here, and another one there. And I'm going, what? You're thinking big. And it's just more fun to think big, isn't it?

-Right. And then when you think big, bigger things happen.

-I love it. I love it. And so if you're watching this right now and you're kind of going, how do I think big, there is a book called The Magic of Thinking Big, which I am a huge fan of. We'll put the book graphic on the screen here. It's phenomenal because the magic of thinking big is about this very idea.

But then if you're going, well, that's just a book, why don't you go over to HandMadeCharlotte.com and just to look at some of these awesome brands that a super-- that a wonderful mother of five-- a homeschooling mother of five, somebody just like you, is out there doing. And I just-- you are inspiring many men and women. And I just want to thank you so much for thinking big and having that audacity to dream big, because it inspires so many people.

If you're talking to someone right now who's maybe thinking small, what would be your final little bit of encouragement for that person?

-I would say, don't be afraid to think big. And, you know, get a piece of paper right now, right when this little clip ends, and start thinking about the zaniest ideas you've ever thought. And then go from there and write 10 ideas behind it, and see what you come up with.

-Awesome. Thank you so much, my friend.



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