Facebook-Tracking-Pixel
Limited Time Offer! Schedule your FREE business coaching session and scale your business smarter & easier! Reserve My Spot

Success! Your account information has been updated.

close icon

This business coaching lesson will explain customer demographics.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • 16 Steps To Creating A Dream 100 List: 4. Determine How Much Money They Make
  • Lesson Nugget: Where your ideal and likely clients live and how much they make have a huge impact on what you can charge.
  • Ask Yourself: Who are you trying to market to, where do they live, and how much money do they make?

[MUSIC PLAYING]

-Now, this next step is determine how much money they make. Determine how much money they make. So, what do I mean? I'm talking about, ask yourself, my ideal unlikely buyer, how much literal money do they make? Because if your customers don't make the money to afford what you're doing, maybe you need to drop the price. If the customers-- your ideal customers that you're marketing to feel like your prices are high, maybe you need to drop them. Maybe your ideal customers you're marketing to think the price is too low.

So, there's a Maserati dealership right by my house. I don't even know what a Maserati costs, but I want to say the stickers are like over $150,000 on the car? They're not focused on trying to sell a great value. They're just trying to say, this is the best car. This is the price. If you want the best car, that's the price. This is what you're going to pay. However, if they were trying to focus on selling a car that's a very, very affordable price point-- you just got to ask yourself, who are we trying to market to? Where do they live? How much money do they make? And for Maserati, they're going, the people we're marketing to make millions of dollars, so we don't need to worry about that price.

-Yeah, OK.

-Cool? It's really, really, really, really, important.

Let's Get Started. Try Us for $1
Login Try Us for $1
search icon
What do I do next? Ask our Mentors any Business Question.

Ready to Thrive? Log In to your Account.

Login with your email
Please enter your email.
Please enter your password.
Login with social accounts
Signup | Forgot password?

Forgot Password?

Send us your email address, and our team of elite minds will get right on it.

Sign up to Thrive15

and get unlimited access to 1,700+ courses
  • Full Access

    Month-to-Month
    $ 49 /mo
    Try it free
    • World-class mentorship
    • 24/7 access to all videos
    • Practical business tools
  • save $98 on an annual membership

    Annual

    Year-to-Year
    $ 41 /mo
    Save $98!
    Try it free
    *Billed as one payment of $490.
    • World-class mentorship
    • 24/7 access to all videos
    • Practical business tools
  • Thrive15 group memberships

    Team Membership

    Need to train five or more people?
    Learn More
Graduation Cap Icon College student? Sign up for $19/month. Learn More

Contact Us

Give us a call or send us an email and we will be in touch as soon as possible, or sooner than as soon as possible.

Email: info@thrive15.com
Phone: 918-340-6978
Prefer communication by smoke signals?

Ask us a question!

We want to answer you, no strings attached. How can we reach you?

Please enter your name.
Please enter your phone number.
Please enter your message.

Feedback

Let us know what's going on.

Please enter your subject.
Please enter your message.
Even more feedback