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This business coaching lesson teaches about developing a new idea.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1


-2002, I incubated this idea. In 2006, I wrote the first prototype.

Most people think that when you have a great idea, you have this concept, it's so simple, why doesn't anybody understand it? I get it. This is it. I'm going to change the world. And this is going to be the next big thing.

That's it. That's what it's all about. But there's some steps from there that become really important, like, what does it look like? Because an idea that's just an idea that somebody can't see, feel, or touch, is all in your mind.

So you need to have a drawing, a sketch, something that somebody can say, oh, yeah. I get it. Then you have to deal with the approval process, like this is cool, not so cool. And then they say, not so cool.

And you have to believe in it and say, very cool. I need to go to somebody else, like 1,000 other people that say, not so cool. And one person says, cool. And then you're on your way.

So this was, a labor of love. But you're looking at a finished product. I want to show you the first one.

And I never show anybody this, because this is secret weapon stuff. So I'm going to take you on a journey just around the corner for a second. So if you follow me--

I know they should be in museums. And this guy over here is withstanding the test of time. This, actually, was number one of the first spinning bike that I actually lost a piece of my digit finger building by hand.

And I know I should keep it in perfect condition, but it has my first gear shifter when I was 16. And I rode across South Africa for a charity. I took this gear shift and put it on my first spinning bike.

So this actually is the first spinning prototype. And it has a little insignia at the bottom from a company called The Masters J. All my family all have Js. Jordan, Johnny, Jodi, Jason, and Jackie. So that's a first spinning bike.

So from that prototype, I actually got a investor to come and look at it. And he said, I wouldn't give you $500 for this idea. OK.

Finished product, branded, labeled. So how long does it take to get to that? I had the idea on a bicycle in 1987 during the race across America-- 1987. In 1992, the blue prototype is born. This is like, here it is. Here's manifestation built by hand, welded by hand.

A friend of mine weld metal tubes together. To 1995, the first spinning bike, branded logo, believed in it. I actually went and tattooed it on my leg.

From the tattoo on my leg, it landed up as the spinning man. And this symbol would become a symbol for anybody passionate about the bicycle, the spinning logo, the spinning brand, the spinning name, the spinning pattens.

Seven patterns on the bicycle was born. Was it an easy trip? No. It took a lot of knots, a lot of energy, and a lot of trust and belief within myself.

Was there adversity? Of course there was adversity. Was it worth staying with? Absolutely.

Featured Coaching Excerpt - Notes & Transcript, Part 2


-Krank cycle. First Krank cycle. I went to a company called Matrix Fitness, and I said to Matrix, I've got this idea. And Matrix came to the Dojo, and they saw the prototype prior to this. And they said, we get it. The relationship started six years after about the first prototype. It was in 1992 that I saw somebody in a wheelchair at a spinning event staying with the group on a hand cycle. 2000-- and actually it was 2002. 2002 I incubated this idea. In 2006, I built the first prototype. 2006. I bought this idea to Matrix in 2008. Matrix built this first prototype.

And what was amazing about this machine is it would give people of all opportunities a opportunity. A wheelchair would pull in, they'd be able to train on this piece of equipment, and coordinated with the spinning bike. How long did this take? Ideas started in 2002. Incubated with the prototype to 2006. From 2006, this whole concept only started to go out into commerce by 2011. By 2014 there were 10,000 installations across the world. And people enjoying this activity called Kranking and the Krank cycle.

So the moral of the story and the end of the story-- it starts with your idea. That's the pearl. That's the gem. That's what you protect. That's what you hold close to your heart. Never let anybody take that away from you. Because that is the essence of who you are as a human being. That is your dream. That is your vision. That is everything that you have within yourself. And this isn't easy to come by. This is magic. This is the birth of something within yourself, your creativity, your genius.

And it's in this place-- this place-- that's more important than other. The rest is all academic. You need to draw it. You need to make it. You need to find a way to bring it into manifestation. And the rest is for greater people there myselves. The marketing, the engineering, the product manufacturing, the distribution, the sales, all that. I'm an idea guy. I'm a passionate guy. I am somebody on the planet that is all about helping and guiding other human beings to find the best within themselves. That's a piece of my story.

Featured Coaching Excerpt - Notes & Transcript, Part 3

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