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This business coaching episode explains how to do what you love.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Farm Logic: The chicken was involved for breakfast, but the pig was committed to breakfast!
  • Business Principle #2: Be the pig at breakfast and not the chicken.
  • Lesson Nugget: Being the "pig" means that you are committed 100% and succeed no matter the obstacles you encounter.
  • Fun Factoid: At Elephant in the Room, men experience tailored styling, hot towel treatments, paraffin hand-treatments, straight-razor shaves, shampoos, cuts, professional consultation and their beverages of choice. www.EITRLounge.com
  • Lesson Nugget: YOU define success for yourself.
  • 2275 S. Highway 75 | Beggs, OK 74421: Rockin’ Z Ranch is home away from home Robert Zoellner. Horses have been a lifelong love for Robert.

Dr. Z: No, you have to be driven, and that leads me to one of my favorite places in the world, and that's back home down on the farm. You see, kids, on the farm, Farmer Z here, at breakfast, Ma used to make us a big ol' country breakfast, and in that big ol' country breakfast, we'd always have some scrambled eggs, and we'd always have over here a big ol' slab of ham. All right. When we weren't doing well it might be spam, but usually it would be ham. Speaker 2: Spam's gross. Dr. Z: I'd look down at my breakfast and I'd say to myself, you know, that chicken, he was involved with breakfast, but you know what? That pig, he was committed to breakfast. Clay: He gave his life. Dr. Z: He gave his ... What does that mean? That's my number 2 rule in business. Marshall, what does that mean? Speaker 2: What? What? Dr. Z: Oh no, I said "what" again. I said it right that time! Clay: I feel like you always say it in a way that it's kind of weird, and you ... Dr. Z: It's leading, like I'm ...? Speaker 2: Yeah, you're saying it weird. Clay: Saying "what" weird. Dr. Z: I didn't say it weird! Speaker 2: All of it. Clay: You have like a thing you do. Dr. Z: Is it? Speaker 2: Where do you get off? Dr. Z: I need to work on that. Speaker 2: I just don't get why you're saying it that way. Dr. Z: I'm trying to explain. Speaker 2: That's the only thing I haven't been able to see you accomplish. Clay: I "whill," I "whill" forget it. Dr. Z: Well, my top 10 rules in business, this is number 2, actually. Speaker 2: Number 2, here we go. Dr. Z: Number 2, for anybody out there taking notes in note land, this is number 2. Speaker 2: Okay, here we go. Dr. Z: Be the pig at breakfast and not the chicken. What I mean by that, if you want to start a business, if you want to run a business, back here, the Bloomberg, US Commerce Department, that came up, all that tend to small businesses, the two that survive after year 5, I promise you there were pigs. What that means is they were committed. They gave it all. They did what, they gave their life, basically. The chicken was like, "I'll lay an egg, I'll contribute, and I'll be a part of it and hope it works out, you know." Clay: I would like to pile on and go off for a second, if it's okay. I just want to lose my mind. Dr. Z: Are you going to do a pile on? Clay: I just want to lose my mind for ... Dr. Z: Are you piling on? Clay: I am piling on. I'm just going to lose my mind, because this is something. I see this all the time, where people go in and they're not the pig, they're not giving their life. What they're doing is they're starting a business, and they're borrowing a ton of money from people, they're borrowing money from themselves, they're taking out a business loan ... Dr. Z: Amen, brother. Clay: ... And they're going, "We'll see. I'll see if it works," but that's not how you do it! You have to commit! You got to say, "I am going to be a successful musician. I'm going to be a successful optometrist. I am going to be a successful entrepreneur. I'm going to do it." I'm just telling you, that's why we have thousands of [thrivers 00:02:54] all across the planet, not because it happened overnight. It's because we've committed to this idea that millions of people need mentorship. That's what we're all about here. We've committed to that idea that millions need mentorship, and it should be affordable. Dr. Z: Amen. Clay: That's what we're here for, I am excited about it! Dr. Z: Amen and amen! Clay: Can I get a witness? Dr. Z: Can I get a woo! Woo! Woo! Clay: Can we just high five, three people next to us, look around, if you're watching right now, just high five three people next to you. Dr. Z: I'm trying to. Clay: Yeah, just high five people next to you. All right. I'm ready. I'm good. Dr. Z: Woo, yeah! Do you feel better? Clay: I do. Dr. Z: Do you feel like [inaudible 00:03:29], you feel really passionate about that. Clay: I do, because I just see it all the time. "I want to start a business, and we'll see." I just, and my brother-in-law, we built the Elephant in the Room together. He literally went to every business in downtown Tulsa, every one of them, and dropped off gift cards, on foot, because that's what he did. Dr. Z: Sure. Clay: He's like, "I'm going to do it until we get this thing to be successful." He went through multiple barbers that came and went, and people were like, "you're crazy. I'm going to quit," but he stayed the course, and now people look at Elephant in the Room and they go, "You have thousands of members. How did you do it?" We just didn't quit. I couldn't be more proud of my brother-in-law. That was the first time in his career he'd had this huge success, because he didn't quit. Dr. Z: Getting to the top of Google was kind of cool on that, though. Clay: Yeah, he's beating Sports Clips in Google. You type in Tulsa men's haircuts, he beat them. That's just ... I want to say, [thrivers 00:04:14], I encourage you, somebody here needs to hear this, but if you're listening right now and you're going, "I don't know if I want to put the energy in," it's okay, but don't let someone else put that box on you. Don't let them assign your dreams and goals for you, but whatever your goals and dreams are, commit to them. Be that pig. Dr. Z: Be the pig, I tell you what, and that's the biggest thing, is that so many people get wrapped up in, oh my gosh, success is defined as this. You define success for yourself. You define what you need to make monetarily for the year to be happy, to be successful, to accomplish the goals and the dreams and the things that your family needs. You decide that and then you go get it, and if it means, like Robert here, if it means going to work for someone with excellence and doing that, he may do that 4 or 5, 10 years, and then he may one day wake up and go, "I am now ready to go do this on my own. Now I have the passion to grow and to do my own business," and that's okay, and I have that all the time in my business. I mean, people come work for me, and then one day, whenever that happens, they say, "Listen, I'm ready now to go and do my own thing." I bless that and I say, "That's awesome, let me help you, go do it. You bet, let's go." That's the way it is. You can't push someone out of the nest until they're ready to go out of the nest, number 1, and when you're not ready, that's okay, and when you're ready, that's okay too.

Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Notable Quotable: "It's hard to do a really good job on anything you don't think about in the shower."
    -Paul Graham
    ( The computer scientist and venture capital partner responsible for incubating Dropbox.com, AirBNB.com, etc.)
  • Lesson Nugget: If you are not regularly thinking about your business and how to make it better, no one else will in your organization.
  • Fun Factoid: A permalink (portmanteau of permanent link) is a URL that points to a specific web page, often a blog or forum entry which has passed from the front page to the archives, or the result of a search in a database.
    -From Clay Clark - It's the words after the dot com
  • Notable Quotable: “Vision without execution is hallucination.”
    -Thomas Edison
    (Edison was a prolific inventor, holding 1,093 US patents in his name, as well as many patents in the United Kingdom, France, and Germany)

Clay: I want to go ahead, now our next notable quotables. Unfortunately we're not going to be referencing any Kanye West quotes today. Dr. Z: Oh, no. Clay: He has so many good quotes, but I'd like to kind of get our- Kanye West: I am the number one most impactful artist of our generation. I am Shakespeare in the flesh. Walt Disney, Nike, Google. But they aren't who we thought they were. And we let them off the hook. Speaker 4: There's product here. And this is where you end up, right here. If you can communicate this product, you can make money off the product. Harry Dunne: I can't believe we drove around all day and there's not a single job in this town. There is nothing, nada, zip. Lloyd Christmas: Yeah! Unless you want to work 40 hours a week. Clay: Those will not be any of the notable quotables we'll be referencing here. So, here we go. This comes from Paul Graham, he's the guy who built the Y Combinator business incubator. Dr. Z: I love these crackers, by the way. Clay: I'm not going to get into the crackers here, for a second. I will come back to our graham cracker references in just a minute here. Dr. Z: Okay. Clay: The thing is, Paul Graham, he basically helped launch Dropbox, which is the number one file storing and online file-sharing program there is. Then he helped launch Reddit, he also launched Airbnb, which allows people to kind of rent out parts of their house. These are billion dollar businesses. This guys done it multiple times. And what he says, is he says this, he says, "It's hard to do a really good job on anything you don't think about in the shower." He says, "It's hard to do a really good job on anything you don't think about in the shower." Dr. Z: Wow. Clay: And I read that the first time, I started thinking about that. There're so many times I'm getting ready for work, or I'll be out to eat with my wife, or I'll be walking down the road, or something. Because I'm thinking about thrivers, and how to thrive the most affordable and best business training platform on the planet, it'll occur to me, "Oh my gosh, thrivers would love that." Or I'll talk to someone and they'll say, "How do you do such and such?" I immediately write it down, and I'm going, "I need to make sure the thrivers know that." But I think about it all the time. And your [vlog 00:02:05] business career, I mean, have you noticed that, that you have to kind of obsess on that business for a while to get it going before you can move onto the next one? Dr. Z: Yes. Absolutely. If you're not, nobody's going to. And that's what I tell a lot of people that are starting a business. I'd say "Hey, listen. If you're not worried about it, if you're not on it, if you're not thinking about it, who do you think's going to in your organisation?" You have to have that singular vision, and you have to just, whatever happens, keep going. And I find that too, that's funny you should say that. Funny that Paul Graham says that, because that's so true. Often times it's something new, or a new business thing, or I'm fixing a problem. I'll lay there in bed, I'll be like, "I can't sleep, I can't sleep, because of [inaudible 00:02:48]." I'm thinking, I'm thinking, I'm thinking. Also, having that ability to say, "Okay, now I got to turn it off a little bit and get some rest." Clay: (laughs) I have to tell you this, this is stupid, this is true entrepreneurship. I woke up, this is like six months ago, I woke up in the middle of the night and I'm going- Okay, so six months ago I was- Dr. Z: Once upon a time, six months ago? Clay: Once upon a time, six months ago, I woke up in the middle of the night, I woke up and I said, "The permalinks, we've got to fix the freaking permalinks! It's the site map!" And my wife knows I'm asleep, so she's like, "What, honey?" And I'm like, "The site map, we have to fix the site map! We can't have the permalinks are screwed up, that's the issue." And I'm going on, and my wife's like, "Baby, wake up." And I literally had been talking about permalinks, and in my sleep I had come up with the problem, and I'm going, "What in the world-" But that's how you have to be. I think you have to be obsessed with your thing. I want to go ahead, I want to kind of tie into our next little segment here. Thomas Edison, the guy who allegedly invented the light-bulb, I know there's Tesla fans who're like, "No he didn't! He stole that from Tesla!" That's okay, calm down. Thomas Edison, the guy who started GE, he invented the light-bulb, recorded sound, recorded audio. Kind of a big deal. Dr. Z: He's kind of a big deal. Clay: He says that vision without execution is hallucination. So, we're going to get into some action steps, and I want you to just hit us over the head with some massive action steps. Marching orders. We can all leave here knowing specifically what to do, [Z 00:04:14]. You've got our attention. I'm ready. And then we have a musical triumph by our main man TL O'dell. So, action steps Dr. Z, I'm ready.

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Action Step: 1. Look in the mirror
  • Ask Yourself: What is it that you want out of your life?
  • Action Steps: 1. Look in the mirror 2. Write goals 3. Dream 4. Once you know the direction you want to take, find mentors and resources to help you get there.
  • Editor's Note: All downloads are FREE! Email us at info@thrive15.com to get them.
  • Musical Extraordinaire: TL O'Dell
    -Singer/ Songwriter

Dr. Z: [inaudible 00:00:04] Step one, look in the mirror. Face the man in the mirror and say, "Are you doing what it is you want to do today?" Be honest with yourself, and if you're not, then you need to say, "What can I do?" I think one action step is if you want to grow your business or start your business, you need to become a member of Thrive15.com because what that's going to do is let you hook into mentors that have been there and done it and that can coach you up and tell you what to do. All right? You have to be honest with yourself, step one. That's one of the toughest things. I think so many people get wrapped up in trying to please Aunt Myrtle or trying to please even their wife or their husband or their kids or their parents. Stop doing that. Look in the mirror and say, what it is that you want. Until you address that, everything else is just ... You're just killing time. Once you get that done, then find some good mentors, find some people that have done it, i.e. Thrive15.com, find some guys in your community that can mentor you, that can help you with the steps necessary for you to get to where you need to get. Those are a couple of the first action steps. Write them down. Write out some goals. Write out some, if you could do this. Write it out. Dream a little bit. Make a bucket list. It's okay. Dream a little bit, okay? Then understand once you know what you want to do, once you know where you want to go, then you can find some folks, find some resources that can help you get there. Clay: Marshall, you talk to Thrivers all over the world. You head up the customer service team. It's our Thrive nation, and you head that up. You talk to people who have literally changed their lives, and I can think of countless examples. In your mind, what is beginning to happen with people all across the world who are getting this mentorship? You have your finger on the polls. What kind of thing are you seeing happen? You talk to these people. Marshall: The first thing is people are starting to be honest with themselves, exactly what Dr. Z was saying. It's kind of like this wake up call. A lot of times they're so busy caught up in the day to day activities they don't have time to be honest with themselves. Are they doing what they want to be doing? That's the first thing. We had one Thriver, his name is Allen. He wouldn't mind me sharing this. He goes, "I finally woke up, and I set these new goals for myself. I wanted to double my income, I wanted a company car, and I wanted to work from home." Through these principles that he's learned on the podcast and on the site, he's been able to achieve those things. Literally changed his life. Literally changed his life, I think over the course of months. Clay: I think of another person right now, a lady ... I won't share her specifics, but I can think of a lady who specifically just struggled to fire and struggled to optimize her website. She's been able to double her business while decreasing her costs by understanding who to fire and how to optimize her website. These are life changing things. That's what we're all about. We're going to go ahead and give you a little more with Thriver all about over delivering. We're going to give you a little bit more. We have a little musical tribute here, part two. To make it interesting here, Z grab any instrument you want. You can feel free to play on the desk, whatever. I'm going to do the beat box. Marshall, any instrument that you want to do, whatever that is, and we're going to get it going here for part two, part two of our musical tribute. You guys, here we go. Singer: Take up a position, then form it like a lesson. Find courage and strength even from oppression. Please find the faith to answer the question, how to take adversity, turn it into ambition. Clay: Ladies and gentlemen, that is [TLOdele 00:03:51], the mid west's Timberlake. Soon, Timberlake ... We'll be hearing about Timberlake. He'll be like, "Well, Timberlake's the next [TLOdele 00:03:59]." Hopefully he can be the next [TLOdele 00:04:02]. It's going to change here soon. I'm very excited for it. Singer: I like that. I'm looking forward to it. Clay: Thrivers, as always, you can get the complete transcription of today's podcast available at Thrive15.com. You can get the downloadables. You can get all the graphics. You can get all the notes. It's like you can grab the quotes that Z said and save them forever, print them off. It's all available at Thrive15.com where you are part of a community of people who are here committed to changing your life. You're ready to move beyond surviving, check it out. Thrive15.com. Bam, get all the goodies.

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