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- I'm just saying is that, you need to, as the rules, you need to reinforce the brand name. You definitely need to emphasize your city or region. You definitely need to make it memorable. - Alright Thrivers, today we're talking about the principles of a successful website and specifically we're talking about how do I pick a domain for my website. Okay, so the goal of this training we're talking about today, Jason and Jose is to answer the common questions about setting up a successful website and really, how to go out there and to pick a domain for the website. Stuart, as we get going here, when you're picking a domain that's related to your brand, I think a lot of people ask a lot of times on Thrive, they'll say well, how do I decide what domain to choose? So, I'm going to go through - [Stuart] Right. the checklist of all the different things. All the factors you want to consider, and if I'm missing something, let me know. - [Stuart] Okay. - And, Jose, you're representing the Thrivers from coast to coast, from country to country who might have some questions, and maybe if we're not getting into the, if we're missing something. Okay so here we go. - [Jose] Sure One, when you're picking a domain you want to reinforce the brand name. Stu, what are you talking about? - Right, so, Barbee Cookies. - [Clay] Yeah. We often talk about that brand right? Their domain name is barbeecookies.com. If you can go after that domain name that is your brand name, that is ideal. You want to create that name recognition. - Now, I see often, where we'll work with a I can think of years ago we worked with a staffing company in Texas. The name of the company was, I'm just making up an example, but the name of the company maybe is like Smith Employment Services, but the actual domain they chose was like, findanemployeeindallas.com. You're saying if you can reinforce the two that would be ideal? - The two together exactly, exactly. - Okay, Jose are you tracking? - Yeah, that makes sense. - Okay, the second thing here is emphasize your city or region. Now, I guess a good example would be we have a photography company called Epic Photos Dallas, and that's great because it has epic and then it has the word photos and Dallas in it. Am I missing something here? What's kind of some things where you see as a web guru where you see people getting this wrong consistently? - Well, you know if your company's gonna grow, if you're gonna go national, having a city on it may not be the best move. But everyone starts small, that's the whole idea of right, a small business, you start small. If you can localize to a city or region, if you have a retail place, or you know, whatever. Add that city to the domain name. You're more likely to get your domain name if the city is in the domain name. If you get bigger and you get national, that's not gonna work for you necessarily, so you need to consider the long game too and having a domain that doesn't have the city in it. Does that make sense guys? - Yeah, yeah, what about for somebody, you've highlighted this off camera with me in the past. If somebody has a product that they're selling obviously, online, and they want to redirect to their website, what do you recommend there? I think you know, we can cover the steps. Maybe hit on it, in this training. - Sure, I'm not sure how in depth we'll get here but I will say this. - [Jose] Okay. - Nike for example, huge global brand right? So, nike.com. - [Clay] Right. Just simple, short and sweet right. Well, they're not necessarily gonna have domain names for every product that they have. - [Clay] Okay. - They're not gonna have necessarily city names in their domains, because they're so huge. - That right there is one thing we're hitting on. We see a lot of Thrivers who do this. They have five products, and they have this desire to build a separate website for every product. - [Jason] Yeah, yeah. - And, Jason and I are always pushing back and going hey, just give one brand for the entire to encompass every item you offer. Then, put all the items underneath that. There's a whole lot of reasons to do it. For search engine, for brand awareness et cetera. Can you do me a favor man, can you Google something up here? - [Stuart] Sure. Yeah. - If we Google Tulsa Mortgages. I do work with some consulting clients here in Tulsa. Why? 'Cause I'm selfish and I like to not leave Tulsa if possible. - [Jose] And you're the most humblest man in the world. - [Clay] Yeah, currently, I mean, I track it. Right now I am the most humblest. - [Jose] Yes, yes. - [Clay] Now if you look, when you type in Tulsa Mortgage, the company that comes up top is tulsa-mortages.com. Now, I want to walk the Thrivers through this. They decided to choose a name that emphasizes their city or region. The second point here, okay. Guess what, they come up top in Google largely because the domain itself. So, go ahead and click on the first one please. - [Jose] So, are you saying that they're domainating because of that? - [Clay] They have chosen a name that is the keyword, and therefore they are going to do very well in Tulsa. - [Jose] I see, right. For mortgages. Now, to Jason's point, if they became dallasmortages.com, let's say they were able to secure dallas-mortages.com. They would probably not do as well. Not probably, they definitely wouldn't unless they had a lot of content related to that subject. When you're choosing the domain, you want to reinforce your brand name. Now, this on right here, it's called Prime Lending. I'm not ripping these guys, they're probably good people. Probably hard-working humans. The thing is that their name, their brand is not reinforced. So, if I could choose a perfect name for these guys, if I did want to do something local, I would say primelendingtulsamortage.com. That's what I would choose. Then, on my business card, I would just say primelending.com. So, that way I could have it redirect. So, you would to, if you typed in my domain name of primelending.com from my business card, it's easy to remember, primelending.com, wha'ts the name of your company? Prime Lending, it all ties in together. - [Stuart] Exactly. However, my actual domain for Google purposes, would be primelendingtulsamortgage.com, so I can get the best of both worlds. - So a lot of people don't take into consideration the Google's aspect of the domain name. - Absolutely. So make sure we're getting this clear here. If you can, you want it to be your name of your company. If you could, you'd love to have primelending.com. But if you want to optimize for Google locally, if you did primelendingtulsamortages, that would allow you to do both, and then you'd have a thing called a redirect, is basically when you click to the domain, if you went to primelending.com, it would forward you over to this site. That's how you would do it. - [Jose] That's great advice. - Now, this third move is you want to make it memorable. Now, memorable would be, and example would be, if you said godaddy.com. Godaddy.com is a memorable name. I'm not saying that it's the best name in the world or it's a bad name, or that every good name needs to involve the references to your father. - We could do Yo Daddy. - Yeah, I mean there's... -"Yodaddy.com" - Yeah, I'm saying, but there's probably somebody who has that. It's memorable. I'm just saying that you know, branding is all about how do you stick in someone's head? How do you get the idea stuck in their head so it's sticky, so it's memorable. Godaddy.com is a good example. Stuart, have you got any other ideas as far as the memorable quality of anything that you could reference, or any just tips you might have for the Thrivers out there who are going I don't know how to make anything memorable? - Sure, I mean this is why you have weird web names, like Google.com, yahoo.com, Instagram, woot. - [Jose] Woot.com. I mean these are weird, these are not common words right? - I find myself often saying woot. - Why don't you say something like lulu lemon or something? - Lulu lemon. Yeah. A lot of these web brands man. These words don't exist. They come up with these words 'cause domain names were hard to find. - I'm going to give you guys the secret move to doing this okay? - Oh. Here we go. - If you type in figures of speech real quick. Famous figures of speech. - [Stuart] Oh wow. What happens is, figures of speech are phrases that people often say. Let's click on the one that says 17 figures of speech. Okay, so let's scroll down here. Just as an example okay. It's a figure of speech and it says in the best of times, in the worst of times. If you scroll up real quick, gotta scroll up. Gosh, oh no. It was the best of times, it was the worst of times. Okay. The next one you see here, let's go to hyperbole. It was as big as a mountain. Just as an example, you could say like, big as a mountain hair cuts. Big as a mountain coffee. You could say best of times, worst of times. Or, you could say, and you keep coming up with different famous figures of speech. For example, the hair cut business we started is called Elephant in the Room, and where we came up with that name, all of the song titles are words that, or phrases that people feel like they've heard before, because they say it. Our name of our company's called Elephant in the Room, and we looked at a list of all these different famous American sayings, and one of them was elephant in the room, and we thought, that'd be perfect for a haircut place. It's memorable, it's stuck in your head. If you could pull up here One Republic song titles real quick. This is a pop artist, I really enjoy Ryan's music. They have a new single they dropped yesterday. - [Stuart] Really? - [Clay] Oh yeah. Good stuff. You look at the name of the songs, look at them. Counting Stars, is that not a reference or a thing that people tak about? - [Stuart] Sure. Love runs out. - Yeah. I was thinking about this here Stop and Stare, I've heard people say that a lot. - [Stuart] If I lose myself. - If I lose myself. Yeah. All the right moves. - [Stuart] Yeah. These are things that everybody loves. These are things, or people burning bridges, these are famous concepts, famous ideas, and you feel like you know them. If you've maybe never heard the song Burning Bridges, but you've heard the phrase burning bridges. - Wow. - Maybe, you haven't heard the, you know you maybe don't know the song, but counting stars is something familiar. - So Ryan titles those tracks? - He has a pattern, where he more often than not takes a thought that people are very, very familiar with already, and then uses that as a so let's go back to figures of speech one more time. - [Jose] That's powerful. We'll do famous figures of speech. We'll just kind of Google that, then put list after it. So, Thrivers, if you're stuck and you're I can't think of a memorable name, I've been working on it all day. It's okay, I mean, you have to start somewhere and choosing a name, so look at this, it says, Sally sells seashells. So, if you named your site sallysellsseachells.com, - [Jose] Wow. people might remember that name. Or, blue baby bonnets. These are things that people have said before so you might go okay, I start to remember that. - I think that people in Hollywood are getting confused and naming their kids like this, or something. - Sorry, that was a little rabbit trail. - No, it's good. Now, we just make sure that you definitely, if you're going to name something memorable, make sure it is memorable. Don't it's memorable to you and your unique group of people, make it memorable to the planet. Okay? - [Jose] That's good. The next is, make it easy to type. - Yeah, big one. - [Jose] Yes, yes. - So here's the deal, we type, for Elephant in the Room, our domain name is eitrlounge.com. Why didn't we say elephantintheroomhaircuts.com? It's a lot to type. - [Jose] Mm-hmm. You know, so eitrlounge.com. We even looked at like, elephant.com, and just a lot of different things. You want to make it easy to type. Stu, is there sort of a rule you have in place there for that, or do you? - Well, it's common sense. I mean, if it's more than one word. If it gets into two, three word, just don't pick huge words. Abbreviate, keep it short. Like you said, that's an acronym right? EITR? Is that what it would be? Or an abbreviation? - Yeah, I'm gonna say this. I know that you said that it's common sense, but there's a Thriver right here. Thriver, if this is you - [Jose] That was me. - No. - I said, it's not common sense to me, so I'm glad that he said that but I'm looking smart by saying nothing. - If you're a Thriver out there, and you're watching this with your team today and your domain is - Crickets. - I mean, you might have, we have a lot of Thrivers who have domains, I've talked to them, where it's like, tulsamortgagesintulsaamerican.com, or they'll say - [Jose] Patriotic. tulsaprimemortgagesinoaklahoma.com. Basically, if you work for the state education system in your state, you're going to be like, oh yeah, what's your email address Karen? It's edisonhighschool.k12.ok.us.org you know? And people go, you work for the city don't you? So, I'm saying is make sure you choose a domain that's easy and simple That's the big idea here. - Well what you said is great. Do the phone test. If you had to tell somebody your email address or website over the phone, every word you use is a potential for them to not type that in correctly, not get the email to you, not go to the website. - And, the letter between Y and the I. - Yeah. - You know, is this with an I or with an L, do they have to buy multiple than one names just in case they misspell it? - If your name is hard to say, definitely buy all the variations of it. But, I'm saying it as a general rule to cut that off right now, - [Stuart] Yeah. keep it as simple as possible. Make it as simple as possible. As fewer words as possible. - [Stuart] There you go. Now, the next thing here, okay. When we said make it easy to type. The next is make it short, we talked about that. The next is make sure it's not too similar to your competition's domain. - [Jose] Right. I know of a guy who did this move, which is kind of, it's a dirty move but it's a move, that I sort of respect. But, it's sort of a dirty move. He basically, he didn't buy yodaddy, but he bought something that's kinda like that. His theory was, everyone knows this company, and so if the type in my name I'll be close to it. But, I can't think of an example, and maybe I'm just a dense human, but I can't think of an example where that's gone over well. I can't think of a company where's like McDonal, you mean McDonald's? No, just McDonal. - Mine is Facebook with an S. - Really? [Jose] Yes. - Okay, see. - So he did this. - No, I'm just kidding. - So what I'm saying is that I'd make sure that you want to make sure it's not too similar to your competition's name. Otherwise, it's not going to be a good thing for you. - So, for example, if your domain is plural mortgages, something mortgages, and your competitor's is not plural. Oh goodness. - I see people do that a lot and they sue each other and it ends up in an epic battle. So, just don't do it. - Not even just the trademark component. - Yeah. - The fact that you're going to sending business to your competitor, because they didn't type an S or something. - Oh, that's so true, that is true. - The only time where this works out well is if you're Robin Thicke and you redo a Marvin Gay song. You know the song Got to Give it Up? Robin Thicke did his own variation of the song where it's almost the exact same song and he's like it was not the same song. It was totally different, or Vanilla Ice. You know, David Bowie's Under Pressure? If you guys get a chance to look that up it's hilarious, but Vanilla Ice is in court and he's like Nah, it wasn't It was more of a They're sitting there in court talking like come on dude. - They're making sounds in court. - No, seriously, but anyway, he ended up losing. Paying a lot of money to David Bowie, but he made million still. All I'm saying is, if at all possible, don't copy the competition's domain name.
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