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This business coaching course discusses how to dress to impress and learn from your mistakes.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Notable Quotable: "If you do not conquer self, you will be conquered by self."- Napoleon Hill
  • Notable Quotable: "I don't think of myself as a poor deprived ghetto girl who made good. I think of myself as somebody who from an early age knew I was responsible for myself and I had to make good."- Oprah Winfrey
  • To Develop A Positive Mindset: Keep a journal and daily write down everything positive that happened to you that day.
  • Lesson Nugget: Whenever something bad happens, always ask "What can I learn from this?"

lynda.com for power of thought, business mentors


-My name is Clay Clark and I'm the CEO of Thrive15.com. Today we're going to be joined with Arthur Greeno, one of our business mentors. This guy is a Guinness world record setting, restaurant owning, book writing, motivational speaker, entrepreneur, venture capitalist, father of six. Unbelievable. And he's going to be teaching us a little bit about the power of thought, the power of your appearance, and the power of reciprocity.

In today's episode, you're going to learn to think a little bit different. And the way you think affects what you do. And what you do affects where you go. And so today's episode can absolutely change your life from a personal level. And from a financial level, it can help you produce massive amounts of income.

Remember, at Thrive15.com, we believe that knowledge without application is meaningless. Say it with me now. Knowledge without application is meaningless.

So as you're watching today's episode, you don't want to have this be meaningless. You don't want to waste your time. So ask yourself, what do you need to do to specifically apply these principles in your own life and business? Because if not, today's episode may just prove out to be more meaningless than bringing your lunch to the hunger strike.

Arthur, Napoleon Hill, the business mentor and famous success author of the bookh , the bestselling self-help book of all time. He once famously wrote, "If you do not conquer ones-- yourself, you will be conquered by self." Oprah once famously said, "I don't think of myself as a poor, deprived ghetto girl who made good. I think of myself as somebody, who from an early age, knew I was responsible for myself and I had to make good."

So on a practical level, having dealt with being essentially abandoned by her father from age 13 to 18, being raised by a mom who is a severe alcoholic. And you had obviously the intense physical disabilities with scoliosis and the curvature of the spine and some things you've dealt with. How do you choose to have the right thoughts? How are you choosing to have those right thoughts?

-Well, I truly feel like in every situation you're in, adverse or not, there's something to learn from. And so you can get caught up on the negatives. But if you can look for what may be positive that you might have learned from it. For example, for myself, as going through with my mom as an alcoholic, I could have easily grown up with that. Said I'm a victim. I'm a victim of my mom being an alcoholic. When my-- when the police would come by and they'd break my parents up. I could easily look at that. But you know what? I realized even at a young age, you know what, I'm pretty independent. I learned my independence from that situation. Because if I wanted it to happen, I had to make it happen.

-Do you-- so you-- every time this-- the bad happens, you were then-- are trying to ask yourself what can you learn from this? Is that right?



-Because there's always something you can learn.

-What-- let me ask you this here. As far as-- for you, what action steps do you feel like that every entrepreneur can take in order to manage their thought life?

-Well, I think one of the things to do is-- I take a journal and I write down every night. And I try to write down the positive things that have happened to me that day. It could be-- some days may be simple. Some days you sit there and you're wracking your brain. But if you're able to start making a list of those positive things that have happened for you, what ends up happening is your mind starts searching for those positive things on a regular [AUDIO OUT] what ends up happening [AUDIO OUT]

- --found a way to motivate yourself by making a list of positive things that happen?


-Positive things you're grateful for, I guess.


-So that's one action step you can do to really manage your thought life. Why is it so important that you do manage your thought life?

-Well, if you're not managing yourself, your thought life, life manage-- life ends up managing you, is what happens.

-I noticed that for me, I no longer really listen to music on the radio. I don't really listen to talk radio. I just listen to self-help stuff when I'm driving. But I remember I could wake up in the morning, turn on the radio. By the time I got to work, was so mad because of something I heard on talk radio that it flavored the way I talked. Or I could get up and listen to pop music, or something, in high school. I listened to a ton of Eminem, that kind of thing, and he's still mad. I'm not sure what he's mad about still, but he's mad. And you get yourself where you're in a mindset of negativity or you're upset about things. And you can also watch a movie that's scary. And you can find yourself kind of around your house almost afraid to turn the lights out. I know I've done that before.


-You get-- your mind is like this-- like this-- you can kind of trick it almost.

-Yeah, you absolutely can.

-And I notice the other way, though. I've read success books, I've listened to positive self help, I've spent time with people like you. And then I find myself being, like, was that-- and I almost mistake everything for a good thing. Or I start thinking positive thoughts. Or I come to work excited. Or-- and I totally think it's "what you put in is what you get out" sort of thing. Is there any intentional things you do on a daily basis to keep your thought life in control? Anything you listen to, anything you read, any quiet time you have. Just what do you do on a daily basis from the time you wake up to maintain that positive.

-Yeah. I look at having quiet time. That's one of the things I do. And for me, it's time that I get to pray because, as a Christian, that's something that's important to me. And--

-How long do you pray?

-It really depends on what's going on. There's times when I need to spend more time praying. Maybe because of what's going on around me. But I think it's very important to have that built in to your schedule. I listen-- for me, I listen to the Bible every day. And it's very important for me. But I also-- I like to listen to, if I'm not-- there are sometimes for me-- I'm listening-- I like a lot of self-help stuff. But then there's also times when I'm like, I just don't feel like listening to it, self-help.

-I feel you.

-So I will put in soundtracks from movies. Like positive movies that I love. And so I will almost be driving down the road having that thing blaring. And it could be something like Little Mermaid. And I'm going to say that because I have six kids. And I am just singing along with The Little Mermaid, going, kiss the girl, kiss the girl.

-Really. (WHISPERS) That's odd. (REGULAR VOICE) OK, so now-- [LAUGHS] now, let's-- for the role you want to have. Napoleon Hill once it was--[LAUGHS]

Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Lesson Nugget: Dress how you want to be addressed.
  • Lesson Nugget: If you don't take your appearance seriously, people won't take you seriously.
  • Notable Quotable: "The clothes you wear influence you; thereby they form a part of your environment. Soiled or shabby clothes depress you and lower your self-confidence, while clean, modest, and refined clothes give you a sort of inner feeling of courage that causes you to quicken your step as you walk.

-It's important that we dress for the role we want to have.


-Now, Napoleon Hill is a success author I mentioned earlier. He says, "the clothes you wear influence, thereby they form a part of your environment. Soiled by shabby clothes, they depress you and lower your self confidence, while clean and modest and refined clothes give you a sort of inner feeling of courage that causes you to quicken your step as you walk." What? What's he talking about here?

-Well, first of all, I absolutely agree with him, and one of things that I've talked to my staff about all the time is, you dress how you want to be addressed.

-Oh, dress how you want to be--


-Sick. Awesome. I like that.

-That's something I love to use with my team members and, especially when you're a young entrepreneur, there's going to be people that are going to look at you and say, this guy's young. He doesn't know what he's doing. And so there is a way to combat that. You need to take a look at how you're dressing. There's a book out there called Dressing For Success, and I read that at a young age, and I literally-- I went out and bought-- I charged out my credit cards, bought a whole new wardrobe.

I walked in there and the guy walked up to me with a tape and said, all right, let's start this. I said, match me everything, because I'm horrible at matching. My wife says I'm the only guy that can clash a white shirt to a tie, no matter what it is. So he matched me up a whole bunch of clothes, and literally the next day when I got dressed, I felt good about myself. I was walking going, I can take on the world.

-Just look at myself. I love the way that I look when I look at myself.

-Pretty much.

-Now, let me ask you this here. How did you used to dress as a young entrepreneur-- or young guy? What were you dressing like back in the day? Back in old school when you were--

-You mean like before I was an entrepreneur?

-Before you read that book, how were you dressing? Well, Chick-fil-A standards were we were supposed to wear a shirt and tie, and I wore a shirt and tie, but the shirt and ties I wore, to be honest, I would go to Walmart and I would buy three shirts for $10, or whatever it may be, and a tie. This was back in the early '90s.

-Old school.

-And that's what I would wear, but yet the reality is, once you washed that shirt two or three times, it starts getting a little bit tight around the neck, and I wouldn't have it pressed, and so I would look at my sleeves and they kind of looked all wrinkly, and it was kind of short, like this, and I thought that was OK, because I was never taught anything different. So then once I read that book, I learned differently.

-Dry cleaners have saved my life.


-Do you go to the dry cleaners?

-No, I have them pick it up.

-I used to just kind of iron and [STEAM HISS].

-I've burned more clothes.

-Yeah, I'm just burning, like making toasted shirts. Now, how did your shabby appearance back in the day-- you know, the appearance when you weren't dressing that great? How did that affect the opinions of others?

-I think a lot of times they wouldn't take me seriously, or they would think that maybe this young kid doesn't know what he's talking about. I don't think they were actually thinking, because he can't dress right, but it was more like Napoleon Hill said. It's part of your environment. It's part of Arthur Greeno as a whole. That's kind of the appearance.

-Back in the day, we had a dude who used to work for us, who just smelled funky, where you'd talk to him and you're just, you know-- I don't think he was into the breath mint thing and the whole shower thing, and I know he was a good dude, and I remember pulling him aside, and I said hey, hey, hey, you know I love you, right? He was like, yeah. You smell so bad that I can't even sometimes talk to you, but you know I love you, right? He was like, yeah. And I remember giving him some money to get nice clothes, and I remember just watching him be different.

I remember another young man that used to have big, massive corn rows, and he was trying to get a job in a professional setting, and I talked to him. I said, hey, man, you've got to cut the corn rows. Like why? I said, well, I don't know. There's just not many presidents I can think of that have corn rows. They used to have wigs back in the day, but I don't see and corn rows right now. I don't know of any heads of state, any CEOs that are rocking the corn rows. You're just going to have to quit the whole smoking thing and quit the corn rows. And it seemed like it was hurtful, but he told me thank you too, and he came back and said, man, it changed my life.

So I'm hoping that right now, as people are watching this, maybe if they're offended, maybe they'll actually do something about it, because I know I was told at one point-- I met with a mentor of mine, and he pointed I had double hoop earrings, and I was dressing like a wild man, and he was kind of like, you're dressing like Eminem, and you have double hoop earrings. I wouldn't do business with you either. And it meant a lot from this guy, because he's a very successful person, so I just want to encourage everybody watching this right now to really ask yourself, what kind of first impression are you making?

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Lesson Nugget: If you don't dress appropriately, it shows you don't respect the time of the person you are meeting with.
  • Lesson Nugget: If you want facial piercings/neck tattoos/etc... it is cool... just know you will be limited to working in places that accept that "look" as part of their brand.
  • Lesson Nugget: Regardless of if it is right or wrong, you will be judged for your appearance.
  • Lesson Nugget: You can over-deliver and stand out in a positive way simply based on the way you dress.


-Now, in your mind, how important is it for the entrepreneurs to dress for the job they want to have and not just the job they do have?

-Oh. It's absolutely-- I mean, it's important.

-If you see a young man who wears a suit, white collar, every day, and you don't ask him to, what do you think-- if he does it not just one day, but he does it every day? How do you start to think about that person differently, as an owner?

-Well, I would think that this person has ambition. He has drive. He cares about what other people think, and that he knows what he's doing. And if he matches real good, I'm impressed.

-What about for the guy who has that only God can judge me tattoo on his neck? Or the guy who's contemplating, he's watching right now, and he's like as soon as I finish watching this, I'm going to get a tattoo right on my neck. Because only God can judge me. Or for the guy who's going through that only god can judge me portion of their life. What advice would you have for them?

-For one, then you need to go to work for a place that isn't that venue. We, at my restaurant, you know, we get all kinds of people that come in and apply. And sometimes they'll come in and it looks like a tackle box exploded in their face. And they got just things hanging all over. And their hair is purple and green. And we have to sit down and say this isn't the venue for you. And they need to know that.

A lot of young entrepreneurs, I mean, I sat down with a guy-- I'm not exaggerating-- and he was an owner of a restaurant. And he was the owner of the restaurant. And he came down to sit down with me and he had-- every time we'd meet he come in shorts, and he would come in this tie-dye shirt. And it was dirty. And he had long hair.

-But he's his own boss.

-And he was his own boss. And what he came to me was, was my business is not growing. I don't know what to do. And so--

-Would you work for you? I mean--

-Yeah. That's one of the discussions I had with him was, you have to dress like an owner. I mean, if you want people to take you seriously when you're dealing with things or when you're trying to get them to have you cater or do other things, you can't be dressed like a blowback from the '80s.

-So if I'm dressed right now, I'm coming in with a tie-dye outfit-- it's like for some reason, it's like a super tight tie-dye, it's soiled in dirt. I got the multiple earring tattoo thing, going on there, looking a little crazy. What are going to you say to me, right now? What advice can you give me?

-Well, first of all, it depends on what job you're asking for.

-If I'm trying to become the boss of a company someday. I'm an entrepreneur, I want to become an entrepreneur.

-You're an entrepreneur, and you're coming to sit down with me, and you say, what's the first thing you're going to say to me. And I'm going to say, why don't you come back when you take my time seriously.

-Ooh. OK. But that's what you've got to say and hopefully that person can learn from that.

-Absolutely. Now, I won't be mean, I'll just sit down and say, the expectations are that you also-- you're extending, you're extending yourself to this person and saying I respect you enough to dress up for you.

-One of the things I'll remember in high school was that there are guidance counselors, like now everyone dresses different, everyone is just different, everyone different cultures, different values, some people have the tattoos, some people don't. And we just need to respect everyone's diversity because you know we can't judge people.

And I remember as soon as she finished talking, we'd be like, look at that dude, that's crazy. You know and people, that's what they do, they form impressions. And I think that's important that we as people should not try to prejudge others. We should not try to label people. We should not try to have-- but whether we do or not, the world does. And we've got to be very cognitively aware of that.

-And the reality is-- and I use this illustration with my kids sometimes as we're having discussions-- is if you're walking down the street and it's dark, and there's someone walking towards you and they have a hoodie on and you can see the tattoos and stuff as they're walking.

And then you see somebody walking down in a suit or a nice shirt with a tie. Which one are you going to be more nervous about? You know, it may be that the guy with the shirt and tie is the one that's going to stab you, but--

-You wouldn't assume that.

- --but you probably wouldn't assume that. And so, it's important.

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