Featured Coaching Training: 12 Power Moves of Effective Social Media Marketing
Do you want to greatly increase your presence on social media marketing? This series will give you all of the practical knowledge to help you become a social media expert in 12 easy to understand power moves.
Featured Coaching Excerpt - Notes & Transcript, Part 1
-Now, the next move here-- these are specific moves. So this next move here is you want to develop emotional content. This ties in a little bit to the last move here, but I'm going to get into it here.
Here's the notable quotable from Jonah Berger, again, Wharton Business School professor-- wrote the best selling book called Contagious which breaks down how to do it on social media. It's so good. So good. One of my favorite books-- orange cover. I recommend you buy it. It's awesome. Here we go.
"Emotion-- when we care, we share." So what happens is when you see a story about a boy who-- his family got into a car accident and he somehow got to the police station and notified the police and they came back and saved his parents. When you see a story about a guy who went hiking and got lost and somehow made it back-- when you hear a story about a firefighter who ran into a burning building and saved somebody, we naturally want to share that story because it emotionally grips us.
-I want to ask you a question. For example, this isn't stuff that I just make. Would it be something along the lines of say something that's happened in the news recently. In Oregon, there was a shooting. So I don't know if that would be good to take maybe a newspaper clipping from that and post it on my site and then say something about it, like a little blurb.
-Well, here is the thing. That's a great question. And you certainly should not be faulted for asking the question. The one thing is that there's going to be sort of like this-- I'm going to say like, over here-- this will be like out of bounds. And over here, this is out of bounds.
And it's kind of like, what is inbounds? Is this too far? Is that too far? I don't ever want to benefit from the loss of life. So for that particular one, I would not. But for like, in Oregon, your Trail Blazers are there, right?
-OK. So one of our Thrivers-- he's Phil Pressey. He plays for the Portland Trail Blazers. Let's say, Phil came to the small town and gave an uplifting talk about how to overcome adversity in the tough time that you guys had as a city. I might share something positive like that. You know what I'm saying?
-But as far as-- I wouldn't share-- a lot of people, they feel like you're trying to take advantage of people. They would come at you in a weird way.
-All right. No. That's helpful.
Featured Coaching Excerpt - Notes & Transcript, Part 2