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This episode is a business coaching course that teaches the importance of establishing creativity.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Definition Magician: Mompreneur is a female business owner who is actively balancing the role of mom and the role of entrepreneur.
  • Lesson Nugget: When executing new content introduce your innovative ideas in smaller ways and then over time develop them into bigger ideas.
  • Ask Yourself: Is the fear of my ideas failing holding me back from dismantling the safety switch and using big ideas?
  • Lesson Nugget: To get into a creative mindset, set aside time to start creating content by exploring your ideas and having a hands-on experience.

learn business practices like digitaltutors, how to start a business

-I have a question for you there. As you are meeting entrepreneurs all over the country, a lot of mompreneurs, a lot of dudpreneurs, if somebody has never gone to this place before and they're used to just thinking in a very--

-Linear way.

-Linear way. What would be your advice as their learning how to start a business? What would be your step one? What would you tell somebody right now, if they're sitting here with you?

-So what I like to do is I like to grab a stack of paper and start using my scissors and making shapes and start cutting things, especially when I'm inventing products or thinking about that. If it's a new idea, I just start making. And just similar to this list here, I just started writing like the silliest things that popped into my head. And then that took me into what those things were.

And so I will make a list of like the craziest ideas. Like to name your company, I think a lot of people have trouble doing that. I had this whole game that I invented myself that I'll like write names of companies. And then, all of a sudden, that might become a whole idea that I might launch because I created this name game or whatever.

But I feel like getting something in your hands and experiencing it, like with a hands-on experience, works for me. So literally like cutting up paper or like getting yarn or working on something always helps me to get to the next idea and an original idea.

-I just absolutely love-- you're creative. But I also like that you're practical. I mean, you come up with these creative ideas, but you actually do execute them. And I think that's a big, big thing here.

-We've got to bring it down. So like I wanted to reach a lot of people. And there are other super creatives out there that like totally get it. They're like, yeah, man, unicorn!

And so there are a small group of us that harness that power a lot, what I think is really cool about that. But that's a very small pool of people. And so that's what I focused on in the very beginning of Handmade Charlotte. And my husband and I both really focused on that group of people.

But then we wanted to reach a lot of people, so, you know, introducing those really forward-thinking ideas in smaller ways and then building them up. So actually introducing a smaller idea and then, over time, introducing them to the larger idea.

-So let's take it back to the central theme here of starting a business but dismantling the safety switch.

RACHEL: Right.

-When you say dismantling the safety switch, what do you mean?

-Like literally kick it off. Like kick it off, get the hammer. Get the lock off the door. And I came up with that idea like, forget it. I am going for it.

I feel like our company's at about a 10-month-old puppy, maybe even eight-month-old like Great Dane pup. And you know, they're big.

-They're big animals.

-They're big. But at eight months, they have huge paws. And they've got tons of skin.

-Oh, yeah.

-And to go into that skin, and I feel like this was a really good. All of those thoughts that we caught in dreamland, let's use those ideas. Forget any of these like safe ideas.

Let's really, really, really, as fast as we can, let's get the safety latch off. Forget it. It's OK. We're going to be careful. We're going to make sure that we don't slip and fall. It's OK. And really go for it.

-I think you also get a little bit of adrenaline out of working without a safety net.

-Oh, totally.

-You sort of like to know the safety switch makes you feel a little more--

-Well, if I consciously took the safety switch off, like if I consciously did that, and so I know that I still have to be a little careful. I have to be careful. I don't want to get hurt. And I don't want to die. So I have to be still careful.

But knowing that, I have a lot more flexibility. And I'm consciously making the decision to put myself out there even more and making even bigger decisions and like even more pioneering and really going for those bigger ideas.

-This is unbelievable. Some of the stuff you're sharing, I mean, I think it's revolutionary. I think it's new. I think it's unique. And I think that it's proven to work because you've made it work.

-Starting a crafting revolution!



-Well, I appreciate you sharing that because, again, these are ideas that are revolutionary. But you're doing it.

RACHEL: Right.

-You're actually doing it.

RACHEL: Right.

-You're taking those thoughts, turning them into things. You're acting upon them. You're creating your own momentum. And you're inspiring men and women of all ages.

And I appreciate your time and discussing how to start a business more than you know. And I just want to tell you, thank you for letting us harass you and for mentoring the Thrivers all across this world and maybe other planets where there's unicorns.


-Thank you.

-Thanks, Clay.


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