Featured Coaching Training: SCALE or Fail: Build Your Business With the Big Picture in Mind
Every business has several key systems that when run properly will help the business to be profitable. This series will coach you on a duplicatable and trainable system that can take your personal life and business to a higher level of excellence.
Featured Coaching Excerpt - Notes & Transcript, Part 1
S.C.A.L.E.: Executable by All
Notable Quotable: “Vision without execution is hallucination.” -Thomas Edison (A man with only three months of formal education who went on to invent the first practical lightbulb, recorded video and recorded audio while still making time to found GE.)
Lesson Nugget: Build a system that can be duplicated quickly. One where the people with the highest integrity but the lowest skill level can be successful.
Ask Yourself: In what ways is my current system not executable?
Lesson Nugget: In order to execute and see results in business follow these two steps:
1. Spend 5 days working IN the business.
2. Spend 1 day working ON the business.
- Our last one in the S.C.A.L.E acronym is, it stands for "Executable by all" and I'm going to set it up for you, Clay, with a notable quotable, by one of our very own founders of here in the United States, Thomas Edison. He said, "Without a vision, execution is hallucination." I know that this is one of your most favorite quotes and I see it everywhere here where I go in the Thrive building, can you just get us here, motivated with this quote?
- Thomas Edison is kind of one of those founding, bedrock entrepreneurs of American success. This is the guy who invented the lightbulb, somebody's watching right now saying, "We didn't invent the lightbulb! "Why do you always say that? Tesla did!" The point is, he's credited with having invented the modern lightbulb. He's also the guy who invented recorded audio, recorded video. This is a guy who did something, he built GE! And what he's talking about, is that, if you have a big vision but you don't execute it, you're just hallucinating. And so what happened is, we started building the haircut business, elephant in the room, this is just a recent example. We built the system, I say we, I'm an investor in the company so the gentleman who was doing it, and he was, a guy who no longer works for the company, but he loaded up that training checklist with jargon. So no one knew what he was talking about! Then he built a system where only people that were exclusively trained on how to do straight razor shaves could possibly... When you build a business where a guy has to have, like, done 10 years of straight razor shaves before he can come work with you, you're kind of limiting yourself a little bit, right? You don't want to do that! You've gotta build a system that's duplicable and scaleable.
- It's like you're putting a plug on, you're clogging the system, you know? Instead of letting it flow you're just like, "drip, drip, drip, drip, drip..." instead of just, like, a cascading effect.
- What you should try to do is build a business model that duplicates quickly, and that people with the lowest skill and the highest integrity can do well. You know, I'll repeat that. You wanna build a system that can duplicate quickly, and one where people with highest integrity, but the lowest skill can be successful. That's what you're trying to do. We have an internet optimization company, we have companies all over the world that call us and say, "Hey Clay, could you help us get our site "to the top of Google?" I can! But I couldn't do it if I only hired super geniuses. Every guy on our search engine optimization team had no knowledge of search engine optimization before working here, isn't that amazing? We do optimization for some of the biggest companies on the planet, and everyone on our team has never done it previous to working here.
- But it's amazing how the staff here has a system that is duplicatable, that whoever gets here into this training, they can do it. I mean, I haven't seen any jargon, I haven't seen any type of hieroglyphics on the wall, like, "What is this?" You understand it!
- We try to make it where it's, yeah there's little inside jokes, and little things that start to happen over time. Some people are like, "Why are you always talking "about honey badgers? Does he like honey badgers? "Is he part of some environmental protection thing? "What's that all about?" And I get it, there's some things like that that are kinda fun, but you wanna make it where people can come in and quickly learn the system. And so, I would ask yourself right now, as an action item, I'd encourage everybody to ask yourself, "In what ways is your current system not executable?" In what ways is my current system not executable? In what ways, just ask yourself. And go ahead and make a list, because you need to schedule time to work on your business, and/or in your business. And for most people, and I've heard this from Thrivers, you hear so much great stuff on thrive15.com that you wanna learn, and you wanna learn, and you wanna learn, but you also have to execute. So I would recommend what you do is you spend five days a week working in the business, and one day a week working on the business.
- [Man] Say that again.
- Five days a week working in the business, and one day a week working on the business. And if you have enough revenue where you can spend all your time working on the business, then do it. But you need to block out time to work on it, and time to work in, that's how you do it.