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This business coaching course teaches the eleven steps to achieving financial responsibility and financial freedom.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Lesson Nugget: Unforeseen variables will always happen, and force you to adjust and refine along the way.
  • "Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit." -Napoleon Hill
  • Lesson Nugget: It's not the adversity, it's how you respond to adversity that makes you stronger.

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-So now, we get into our space. We're finally meeting here with the owner of the property. So in this case, let's say we're meeting with three owners because I'm wanting to lease 2,000 square feet.


-I sit down with this guy, and I look at the terms at that point. Right?

-Yeah. You look at, not only the terms, but you also look at the relationship of-- in a real estate transaction, you want to make sure you don't get stuck with a terrible landlord or you want to make sure that that deal long-term is going to be simple. So you're not just measuring the price, the economics, but you're also measuring-- is this going to be a good situation for me to be in? And intuitively, just that takes a common sense wisdom.

-And so we come back to where, who, how much, when, why, what type.

-Yeah. Yeah.

-Before we-- as we measure.


-Then we ultimately have to decide something.


And then we have to do is refine and go back again. I mean, this what happens.


-This is the cycle of entrepreneurship.

-Right. And here's why. Because in a real estate transaction, even after you sign a lease and you move in, you're going to have-- even under the best of scenarios, you're going to have a variable that comes in-- a storm, a broken heating unit, a broken sink.

And so you're refining that relationship and that deal even after technically that lease is signed. You're still going to have situations that come up that are not easy in any decision that you make. And you have to be ready, and you have to be aware and willing to recognize that it's going to take refining after the case. It's not something that just ends when you sign a lease.

-Any type of job outside of the wage cage is going to require these four steps over and over and over and over.


-So Step 5 on this path to financial freedom. If we're going to get to financial freedom, we're going to have to learn how to react to adversity. We've all had it.


-I was just telling you off-camera, but right now, with my dad. My dad's dealing with cancer. That's tough. It's horrible.

My best friend got killed in college. I know that wasn't very good. If you're watching this, I guarantee you you know somebody with cancer or you've had a death in your family, maybe your car blew up.

I remember my transmission goes out, my best friend gets killed in a car accident, and I got kicked out of college all within like a 18-month-- it was like right when I was starting the business is when all the adversity happened. It just-- it happens. So in every business we've all been a part of-- or you've been a part of, it seems like every entrepreneur is going to have some people who will try to push you around.

However, we all have these three options we can do when we get pushed or get pushed around. We can either quit, we can get upset and get frustrated, or we can do what Napoleon Hill says to do. "Every adversity, every failure, every heartache carries with it a seed of an equivalent or benefit." And we have to look for it.

So Braxton, how have you-- how do you mentally handle adversity? When something happens to you, how do you process it now?

-Well, I mean, there's the saying you either-- there's a fight or a flight. And the flight is basically quitting. Flight isn't an option.

But there's a couple of ways to fight adversity, and a lot of people have this idea-- and it's said quite a bit-- that adversity or trials or obstacles make you stronger. But really, it's your-- the response that you take, the response you give is the thing that will make you stronger. It's how you respond to it that makes you stronger, and that takes some fight.

Now, fight and just getting mad at everybody and the whole situation, that's counterproductive. But fighting and figuring out-- what can I do? What can I control? How can I take this and do something with it that's going to benefit the people around me and benefit myself for the future?

That's a good fight. Fight the good fight. That's a really good fight to take.

-And I don't want to put you on the spot-- other than there's cameras and lights on you-- but is there a specific adversity you could think of in your career where you were like, "This is not good." Because I'm just thinking of one right now that-- for me.

I remember-- specifically, I partnerned with a guy. And the guy turned out to be a crook, and I thought I had done my research. I thought we had the same morals, the same values, and I just find out there's stuff going on that's illegal, immoral, unethical. I mean, it's bad.

And all of a sudden I'm going, "Uh-oh." And I remember having to tell my wife, "Uh-oh." And then I end up owing personally about 100,000 to people that I trust and people who trust me and people I've known for years. And I promised those people I would pay them back, and so I had to.


-There was a part of me that was like, "It's no shame in telling those people that you lost it all," and then there's a part of me that says, "There is shame in telling people you lost it all," and you will need to do whatever you need to do to get through it.


-And your response to it made you stronger.

-There we go.

-It wasn't that that partner made you stronger.


-That's sort of a-- it's a fine line, but it's important to understand the difference that-- you don't be thankful for the adversity. You see the adversity and you fight it, and then you're thankful that you responded well. That's what you're thankful for. Man, if you look back on it and be like that response that you had gave you credibility with people all around you, so.


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Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Lesson Nugget: Other people will judge your character based on how you respond to adversity.
  • "My great concern is not whether you have failed, but whether you are content with your failure." -Abraham Lincoln
  • Lesson Nugget: Feelings aren't reliable. Make your decisions based on what is right, not what always feels good.
  • Need Some Motivation? History is full of stories of successful people who had to fight through ridiculous adversity to make it. If they can do it, so can you!


-So you're saying, though, that the adversity itself-- my response to it is what makes me--

-Yeah you can look back on it easily and say, oh I'm so thankful for that adversity, for that trial. I'm glad that, that came into my life. But really, you're not thankful for the adversity. You're thankful for the way that you responded. Because the way you responded with the people that you trusted-- paying them back-- that actually gave you more credibility later on. Like, wow, Clay will always treat me right even in a tough situation.

For me, I had a similar situation where I partnered with a guy that I didn't know well. It was an unwise decision. And we all make mistakes and we get into situations sometimes. We take action, and we're going to have to refine it later. Well, I got into situation with somebody that was also a crook, and it was a hard part of my life.

But the way I responded and the way that I moved out of it-- even though in the midst of it seemed like terrible. It seemed like things were really, life was not going well. Then later down the road, after I look back and I see where he's gone and where I've gone, I can see, wow, the way you respond really does matter.

-Well, Abraham Lincoln-- and I'm a huge fan of-- he says, my great concern is not whether you have failed, but whether you are content with failure. I'm going to give an example of something you cannot do. You cannot do this. I know it sounds harsh, but that's the whole point of Thrive-- is to help you move from surviving to Thriving. That's the whole point.

We had a young man who his family had cancer. Someone in his family had cancer. So he just calls and says, I can't come in to work as a blanket statement for like the rest of his life maybe. I've talked to the guy over the last three, four, five years. He has never recovered from that. Somebody died of cancer, and he just can't ever move past it.

-He responded with a flight. He just said, I'm done.

-I've seen a gentleman that I know invested in real estate. He put his money into flipping houses. He flipped first house, second-- lost it all, goes into bankruptcy, loses it all. Still to this day, he's like, I'm just done trying with the business. I'd rather just stay in the wage cage. I can never be successful.

But if you think about Walt Disney, he lost all of the money that he had invested twice. But he kept going. We would not even know about him today if we hadn't-- it I think that's super important that we don't get stuck there.

When you hear about a guy like Abraham Lincoln who's makes comments like this, what does it do for you when you watch these autobiographies and these shows? Does it fire you up when you hear about the struggles these people went through?

-Yeah, it fires me up to see how they responded, because well, we learn a lot from the way we respond. Hearing from proven people like Abraham Lincoln or a lot of other people-- see how they respond to tough situations-- it fires you up.

One thing with Abraham Lincoln, I can learn from that guy on simply how he had a lot of stuff going on in his life-- a lot of things that could make him feel down. And he didn't really let his feelings drive his decisions. So he let his choices, the choices and his will and a deeper part of him make decisions.

And that's really, across the board, something you see from most entrepreneur-- very few exceptions. They have feelings that come-- and feelings are very unreliable. And if you just to go with the choices that are right and even though it doesn't feel excellent at that moment, you do it. And it's always going to pay off rather than just going with the wind and following your feelings.

-I have noticed that entrepreneurs who are successful-- I'm going to give you an example of-- I'm going to change the gender and the setting of this. So that way I don't, I want to make sure I'm not harassing anybody specifically. There was a person who a couple of years ago reached out to me-- a young man. He had this invention.

His parents gave him $100,000 to launch the product. They said here's $100,000 son. You can spend it to launch your product. This young man's father was very successful too.

So he comes to me and says, what do I need to do? I said, well, we sit down. I said you need to make a website. You need to make a prototype. You need to have a great branding. You need to have a good team, then when need to go out and pitch it to stores.

The web developer's not returning his calls. It just takes the wind out of his sales. He gets frustrated that the web guy's a crook. And he just can't ever get it done-- three months, four months, five months, six months-- he never gets it done. The rejection took the wind out of his sails. He just never did it.

And I see that all the time where it's like we have this great idea, and then you deal with the web developer. Or the guy wants to get in real estate deals with a shady builder-- the shady contractor. I tell you what, find me a good contractor. Man, you find me a good contractor, I'll keep that guy busy forever. Because it's so hard to find somebody who just can give you a reliable quote, and get it done on time, and that whole thing.

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Lesson Nugget: If you do what you feel like doing all the time, you will never succeed.
  • Lesson Nugget: Have a marathon mentality and focus on your long term goals in order to avoid the trap of instant gratification.
  • Helpful Hint: If you struggle trying to conquer your feelings, turn it into a game and keep score. It's you versus yourself.
  • "Opportunity is missed by most people because it is dressed in overalls and looks like work." - Thomas Edison


-So right now, though, when you have adversity, does it pump you up, honestly? Or do you get a little-- does it take the wind out of your sails?

-It pumps me up because I see it as a game. And I think you have to keep score a little bit in the way that you do things. And you have to keep score with yourself. And it's also said all the time, just go with your feelings. And again, feelings are great, but they are very unreliable. In business and in life, if you just do what you feel like doing all the time, you won't succeed.

You've got to say, man, I don't feel like doing this. Let's see if I can beat my feelings. Because I know that my feelings are lying to me. I know that they're unreliable at the moment.

I don't feel like getting up at 5 o'clock. But I know when I do, my day goes so much better, so I'm just going to get up. That overwhelming feeling of, I want to hit the snooze button and stay in bed until 9 o'clock or 10 o'clock, it's overwhelming at 5 o'clock in the morning. But every single time I beat my feelings at their own game, I win. And so, any time you have adversity, and it's a lot of times, it's your feelings, if you just play a little game to choose over what you feel, it always feels better later.

-I'm going to say this, and I just want to encourage you. Every one of these entrepreneurs, as you look around here, look at "Rocky" for a second, this "Rocky" poster.

-Rocky the entrepreneur. Yeah.

-Sylvester Stallone, if you're watching this right now, I encourage you to look up his story. This guy was born with paralysis of the tongue. He literally talks that way because of a birth defect. He then was told that he was too short to play in movies. He was told he wasn't a good actor, so he wrote his own script and was rejected well north of 50 times.

And so, Sylvester Stallone, he was told by countless people that his movie was a bad idea, that it wasn't any good, and there wasn't any money to pay him because he wasn't a good actor. So he says, I'm going to take a percentage of the revenue from this movie. Well, $150 million and an Academy Award later, he now has the "Rocky" series. He owns the rights to this. But he got rejected well north of 50 times over a period of years. Think about how that would feel.

Or Thomas Edison, 10,000 light bulb experiments, his team did. Do the math on that. If we just did 10 failed experiments a day-- imagine making 10 experiments a day for 5 days a week, that's 50 a week. It'd be 250 a year. I guess it'd be 2,500 a year, if we did it for 50 weeks a year. It would take you four years of failing 10 times a day before you could invent the light bulb.

I mean, if we didn't have that kind of crazy tenacity, we wouldn't be here as a country. We wouldn't have light bulbs. So I would encourage you, whatever adversity you're dealing with right now, let it pump you up. Beat yourself. I mean, you can do it. You can win this thing.

Now, through your career, have you been able to learn to when you feel that emotion, to look for that seed of an equivalent benefit? I mean, do you really sometimes, when it's getting really bad, do you go, what can I learn from this? I mean, do you do that ever?

-Yeah, and I try to think about, if I do this tough decision now, or if I overcome my feeling here to not take action, or to not do the right thing, I try to think, if I do this right thing that's hard, look at what will happen for me in the future. Because if you don't have a marathon mentality, and you have just a sprint, you're going to get to the most immediate, easiest thing possible, which turns into immoral decisions. And ultimately, those things give you a bad name. And a good name is much more valuable than tons of money. I mean, we all want to make money. But if you do it at the expense of just doing it at the immediate, and you don't look at it as a long-term project, your life is a long-term game.

Like, I think about the NBA players, or the Major League Baseball players, how many games they play throughout the years, just nonstop. It's a grind. And they get to that point. And then at the end, it all pays off at the end.

And that's how it works in a career is that you don't look at it as a sprint just to get to the quick buck. You look at it as a marathon. And you'll make the right decision knowing that's going to pay off in the future. It might take four or five years, but it's going to pay off later.

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