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-Hey, Daniel Mckenna here and today, Clay Clark will be sitting down with Rachel Faucett and they're talking about how to starta business, dismantling the safety switch, and completely going for it. If you don't know who Rachel Faucett is, she is the consultant of choice for Pottery Barn, Disney Kids, Home Depot, Whole Foods, and countless brands. Her website, Handmade Charlotte, has been featured in "Martha Stewart Living," "Better Homes and Gardens," HGTV, "Huffington Post," "Business Insider," and more.
Specifically, you'll be learning about what you need to do to start your business and the tenacity you have to have to get it done. If you are currently getting your business off of the ground, then this lesson can be of huge value to you as you learn how to start and grow your business from Rachel Faucett. So if you don't take today's lesson and apply it to your life and/or business, then today's lesson can be more meaningless than trying to eat a clown, because they--they taste funny.
-Hello, my glamping friend.
-Hey, I am so excited to be here on your glamorous, your glorious, your super farm here. Do you actually raise animals here?
-We have horses and I have a parrot named Trouble, dogs-- I've had goats and chickens in the past. We don't-- not at the moment.
-I feel like a goat would be the ultimate lawn mower.
-I have a giant-- Flemish giant rabbit.
-Like, it'll-- he's about-- he'll be 35 pounds when he's full-grown.
-Well, speaking of giant Flemish rabbits--
-we're going to be talking about how to start a business, dismantling the safety switch, and completely going for it. And before we do, I want to give the Thrivers a little bit of an idea for what you do. Can you tell us what you do? Like, what is-- what is Handmade Charlotte do?
-Shut the door, Clay!
CLAY CLARK: I will. Somebody's doing it and I will do it.
-Shut the door! So you want to know who we work with and who Handmade Charlotte is. Handmade Charlotte gives creative experiences to families every single day, all day long.
RACHEL FAUCETT: We work with the largest companies in the world, largest and hippest brands in the world.
-Such as Ikea, this just in, McDonald'd-- maybe, again, maybe you haven't heard of McDonald's. Maybe you're one of those interesting
RACHEL: Mickey D's.
-Do you call it "Tar-jay?"
-OK. And Home Depot.
-And your products are in Michaels stores, Jo-Ann stores, Hobby Lobby, Walmart-- the point is, you know what you're talking about and so we're going to talk about really just dismantle-- or you know, starting the business but dismantling that safety switch. I love that idea. So I'm going to read you a notable quotable to get your feedback on it. Then, we'll dive right in.
-This is from Richard Branson, Sir Richard Branson.
-He's the billionaire founder of the Virgin companies. He says, "I was dyslexic, I had no understanding of schoolwork whatsoever. I certainly would have failed IQ tests. And it was one of the reasons that I left school when I was 15 years old. And if I'm not interested in something, I don't grasp it." There's a lot of entrepreneurs who don't do well in school. Do you believe that entrepreneurs can do well? I mean, if they don't have a formal education?
-What a cool quote! Like, what an inspiration! Jeez.
-Do you believe that it's possible to be good as an entrepreneur without a formal education? I mean, you didn't graduate from college, right?
-Right, no. I turned pro out of high school at 17 years old and-- turned pro. I was a tennis player. And then, you know, just from pure passion and love for what I do, built the business that we have today.
-And so I'm going to read you some of your principles and I just really want you to talk about them here. And I was wondering-- we're going to have a lot of fun with this here. So here we go. "Peeling the layers of the out of the box type of thinking and crawling back in and sealing it shut." What are you talking about?
-Well, you know, a lot of people-- I wanted to, like-- like, a couple years ago, I came up with this idea that everybody's always thinking about out of the box. And that was, like, that was, you know, that coined phrase that everybody-- and if you want to do new and exciting things, that it was "out of the box." And so now, I started thinking, out of the box? Everybody's out now. That's been going on for 20 years. Now, let's crawl back in and now that's going to be super original.
And I'm going to seal the box shut with some decorative duct tape and I'm going to-- and really think of super original new ideas completely within and-- and really digging deep within without-- with clouding out the-- the distractions of the constant content that we are bombarded with every single day and the influence. I don't want any influence from anybody else. I want original ideas and I'm going to believe in myself and I-- I'm going to start really, really, really listening to internal cues and my natural instinct and going for it.
-So you're looking within. Lets just say that I'm a Thriver and I'm kind of-- I'm starting to feel what you're saying. I'm a little bit scared because I've looked in before.
-How can I apply this? If I'm a Thriver, I own a business, and I'm going, OK, I'm going to look within. What do I-- what do I do? What do you mean "looking for internal cues?" What do you mean?
-Well, just, like, believing in yourself and if you have an idea-- and just because it hasn't been proven before or it's never been done before or it-- there's a very good chance that it might not work out, you own your own business. So you know what? The second that fails, if you tried, it might be big. I mean, that little thing that you were afraid to try because nobody has-- had ever done it before, if you-- if you launch that idea and really believe in those instincts, it could be a huge payoff.
Now, if it proves to be-- if it proves to be wrong and your instinct was wrong, you can shut that down right, like, the second after it launches. If you see burning down flames, I mean, you just literally-- you pull the ripcord and you jump out of a plane. And then-- and now, you're floating again. New ideas, Clay.
-Now let me ask you this, I'm going to read this here to you. It says blacking out the constant bombardment of influence from competitors and naysayers. When you said that, what do you mean by that?
-So you know, we are constantly looking at our competitors. That's definitely something that you need to be doing constantly. You need to be keeping a watchful eye on who they're hiring, what they're doing, everything they're doing on a weekly basis if not a daily basis. And really losing track of who they're hiring, what they're doing, and what's working for them and what's not working for them.
And then because I'm online and I get to see like forward thinking design all day long every day, and we all get to see it. So before without the internet, we were influenced by like our local communities. And we still get that influence, but all of a sudden it starts becoming vanilla. Right? As in what is she talking about? Vanilla ice cream? It all just becomes the same kind of because we're all online and we'll all on Pinterest. And we're all on Facebook. And looking at the same thing in our industry.
So all of a sudden, we start looking the same because we're being influenced by the same content. So we're all seeing it. So to block that out, put the blackout shades, and just because a competitor is doing it, doesn't mean that you should be doing it.
-I want to say this for the entrepreneurs watching this who maybe are going, I don't understand. I think that I've discovered there's two kinds of entrepreneurs. I mean, there's probably more, but there's two main groups I see.
You have the one entrepreneur who, I met one guy years ago. He's a multimillionaire pipeline guy. What he does is he looks at the competition. He does a little bit better than they do. That's his deal. He's afraid of creativity. He won't paint. He won't draw. He won't think about new ideas. He just wants to copy, be kind of a pirate, as opposed to a pioneer.
But then there are those pioneer entrepreneurs, the ones who like to invent new stuff. I would say that would be like a Walt Disney. That would be people who are wanting to just change the planet. I mean, like Hobby Lobby, you know, when they started Hobby Lobby it was such a radical idea. With Handmade Charlotte, what you're doing, is such a radical idea.
And I think one of the things that you're able to do is you're uniquely able to do both. In some areas you're able to benchmark against the best in your industry. But other times when you go on your site, there is so much original stuff, 24/7 original stuff. There is stuff you can find on your site you could not find anywhere else. And I'm not saying that because I'm here with you. I mean, it is exciting. There's so much great stuff that you can't see anywhere else.
-But you're OK with looking within.
-Right. And failing, obviously, like any entrepreneur. It's OK to fail. And some of my favorite projects-- I made an inchworm for NBC'S Daily Candy and it was inchworm.
And I think it's one of my favorite projects I've ever made. And it's like an oval, looks like a racetrack. And I folded it up into like a little fan. And I just put two dots and a smiley. And I loved it. And it was a Mother's Day card.
And I loved that project so much. And I was like, this is going to take over the internet. This little inchworm.
-It's going to break the Internet.
-Yeah. And it was so funny that it didn't really do that well.
-Oh, come on!
-And the photograph was great. But the people that were into it, what happened with that was, I took it as a positive because everybody that did like it I knew I would love. So everybody that shared that, I sought them out. So that was maybe only shared like 1,000 times and maybe more now. It's been almost a year or over a year.
So I followed them because I knew that they were into this same type of thinking. So I found some trendsetters that would influence me that we're completely different than the norm.
-I love that. I love that. Now you wrote here, you said, grabbing the horn of the nearest unicorn and giving it a chance to take you to the undiscovered rainbows. Now I don't know if you're watching this and maybe you're watching this and you exactly just when I read that-- let me read it one more time. Grabbing the horn of the nearest unicorn and giving it a chance to take you to the undiscovered rainbows. Maybe that makes just 100% you know what she's talking about. But I'm going to ask you, on behalf of me and maybe some other people, what do you mean by that?
-Well, you know, I feel like everybody's afraid to coming back into the box. And I think of silly things all of the time. And I know we all do. And we're really afraid to even say that. And people are like, I'm embarrassed or like, does this sound crazy? And we're so afraid of our own thoughts. I mean, it's almost paralyzing and debilitating. We want to be so normal and like everybody else--
-You want to be normal.
-Right. So I feel like it's OK. Grab the horn of the nearest unicorn, which is like in your mind clearly, and let it take you to those rainbows. Let yourself go there. Let yourself go to the craziest, weirdest, corner of your mind and float around there for a while, like for a long time. Spend a few days there. Spend a few hours there.
And keep going. And then it's going to turn into something else. And then we're going on to another one. And the 28th rainbow in the 16th vertical, you're there. And then all of a sudden, but you have to come home. And when you come home, then you can edit.
So you've come up with these ideas and they've built on each other built on each other and built on each other and built on each other and built on each other. And they're so crazy. And then when you come back down, you take those and you chisel it into something that is tangible, approachable.
But using that, a completely new technique, I love inventing new techniques, but in a super approachable way that anybody can do. So like, simple is better. Taking all of that and making it into something that somebody can actually use or create.
-Give me a story time. Tell me a story about a time where you grabbed the horn of the nearest unicorn, and you let it take you to the undiscovered rainbow and you came back with a product that people are buying.
-Well I often do that. I mean, I live in that rainbow field quite often. I suggested a couple of hours, but I like to spend most of my days with the unicorn and rainbows over my head.
So I really enjoy that. And that's my strength is that idea generation. And then the evolution of the idea. So I spend a lot of time on thinking up a concept or being inspired by a concept and that forecasting. And thinking of the evolution of that concept and probably going 10 steps further.
So I would say every single project that we're doing I probably have those moments two or three times a month. But I've got a focus too. It's not like it just comes to me. I have to like purposefully go down those roads. Like you have to be purposeful. It might be in the car. I'll literally say to myself, OK, like how am I going to tackle this problem? I have this project coming up or I want to change the way women interact with the internet. There we go. Let's go. Grab the horn, let's go.
I want to talk about and I want to start thinking about personalisation of content. I want to think about my reader and what she's into. And then I'm like, oh I saw that pink eraser project from Oh Happy Day. Like, what's that? That was cool.
And then all of a sudden it's like that main thought leads me into other thoughts. And then brings me into coming up with campaigns that nobody's ever seen before.
-I agree with what you're saying here. And even though maybe somebody watching this might be going, what are you talking about? I know every successful launch I know in some way does this, where they have to find their creative space and to think about an innovative solution.
And I think you have to ask yourself right now as you're watching this as an action step, what is the place, or when is the time, where do you need to go where you can think about these innovative ideas? Because you just have to. And you really do.
And so for me, I do kind of my Monday morning mojo deal where I have to get up at two in the morning on Monday. And I don't see humans for five or six hours. That's what I do.
But everyone here, if you're watching this, it's essential that you do this. Otherwise, you get stuck in these ruts of thinking. And you can't grow your business. And you can't really utilize your talents to the greatest of your ability there.
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