Featured Coaching Training: 17 Steps to Maximize Your Profits
Many business owners think you need to increase sales substantially to make more money. However, there’s another way to make more money, which is to maximize your profit margins. Here are 17 tips to make it happen!
Featured Coaching Excerpt - Notes & Transcript, Part 1
Lesson Nugget: Step 7: Keep Your Clients Happy.
Notable Quotable: “This is what customers pay us for–to sweat all these details so it’s easy and pleasant for them to use our computers. We’re supposed to be really good at this.” -Steve Jobs (American information technology entrepreneur and inventor. He was the co-founder, chairman, and chief executive officer of Apple Inc.)
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Lesson Nugget: Give your customers more value than what they are paying for.
- Step number seven. Keep your client happy. Contentos, it's in Spanish. Clay, why should we keep our clients happy? Should I read this quote by Mr. Steve Jobs? I think I should. I'm gonna set you up with this quote.
- [Clay] Yeah, do it.
- On keeping your customers happy. I think that Steve Jobs himself knew a little bit about keeping their customers happy. This is what he said. "This is what customers pay us for. "To sweat all these details so it's easy "and pleasant for them to use our computers. "We're supposed to be really good at this!"
- The thing about keeping your clients happy is this and I'm just gonna go through. I'm gonna pull my phone real quick here. I don't know if we can see this on the camera. If you can't, it's okay. I'll just pull it up here. So, and you know, might wanna have to edit some things. You might wanna have to block out some things, whatever, you know. But let me pull it up real quick here and alright, so one second here. Work with me thrivers, work with me. Thrivers, I promise it's worth the wait. So, he says, "Hey, I may have a client lead for you." This is a client of mine. So, thrivers, understand, we're building thrive15.com for you so that you can have a world class consulting, coaching mentorship for a fraction of what people typically pay. But this client, he's a client of mine, he says, "Hey, I have a consulting client for you. "I don't know if you're interested, "but I have a consulting client." And I'm not exaggerating. A typical year has 365 days?
- [Voiceover] Typical, something like that.
- I bet ya I get 400 referrals.
- [Voiceover] Wow, that's aweome.
- Every year.
- Every year.
- So, the thing is, if you pay me a dollar, my goal, psychologically is to try to give you $1.20 of value because if I do that, you're gonna tell your friends and family how much you loved it if you're the right kind of customer. If you're the right kinda customer.
- [Voiceover] That's good.
- So, a client I'm working with right now, I can think of him, he's very specific, he's a Doctor. He's a great guy. So, he does a good job. He really is interested in what we offer. We're helping his website get to the top of Google. We're helping him build mobile compliant sites. You've been involved, we're building a logo for him.
- [Voiceover] Right.
- We're building print pieces. He's a good guy and I don't wanna mention his name, but he's a good guy.
- [Voiceover] Yeah.
- He comes in every week, he goes, "Hey Jason, how ya doin'?" He's nice to our staff, whatever. Guess what. He referred me today to another good guy. Years ago, old school, just tellin' ya, I used to work with anybody. If you had a pulse, I work with ya. So, you don't wanna work with people that aren't good people because those people will refer you to not good people.
- [Voiceover] Yeah.
- So, you're gonna wow your good clients. Make sense?
- Oh yeah. Great nugget.