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-Let's pitch on over to the principle number one.
-I love it.
-OK, principle number one, OK, begin with the end in mind. OK, so this starts out with a notable quotable from Stephen Covey. He's the guy that wrote the 7 Habits of Highly Effective People. He says, "The main thing is to keep the main thing the main thing." I'm going to say that one more time, OK. "The main thing is to keep the main thing the main thing."
What does he mean by that?
-Well, let's take an example right now of two political candidates who, in my mind, have done an awesome job with branding throughout their political career. So let's take President Obama. He said, change-- it's all about change. It's all about hope and changes. There's a big change, do you know what I mean? His whole-- his whole campaign was about we're going to make change.
So a lot of people maybe didn't know what that change was, or they didn't know what the change could be, but they wanted to make a change. People wanted to make a transformative change, and he felt that national pulse said he decided that he was going to focus on, let's make a change. That was like the galvanizing central theme which he kept talking about-- is hope and change, hope and change, hope and change. He never stopped talking about a hope for a better future and change.
So whether we like him or not politically, he just stayed on that, and that was his main thing. His main thing was, let's talk about hope, let's talk about change. Now, Donald Trump is talking about-- let's make America great again. We're going to make America great again. We're going to make it great again-- and you're going to hear him say it over and over and over. And every thing they do is about those central tenets.
So whether you like President Obama, or whether you like Donald Trump or not, the best candidates always are focused on one thing-- they keep the one thing their main thing.
And it's so important because in business there are so many distractions, and there are so many customers who go, uh, can I add bacon to that? And you're like, yeah, sure. And they're like, uh, can I have it like, uh, seared? OK, sure. Is there any way you guys could start serving some Asian food? Uh, sure. Could you guys serve steak?
And pretty soon you're like a steak, Mexican, Asian, American-- and it's hard to pull that off, unless you're the Cheesecake Factory, right? So their main thing is they have no main thing-- their main thing is they have everything. That's the Cheesecake Factory.
But you've got to find your main thing. You've got to find the one thing that you come back to over and over and over-- the well, that source, that common denominator of your focus. It has to be 100%-- you have to be focused on that one main thing.
-So beginning with the end in mind, OK, so you've got to focus with that. And then keep it at the forefront of your mind. Some people, that's posting it at their desk. Some people, they put it up on like a wall or on their ceiling, right above their bed, so they see it constantly.
-Some people will tattoo it on their arm.
-Some people tattoo it on their arm.
-Which is why you have that regrettable tattoo, when you were going through that whole, like, I want to wear Speedos everyday phase. And your parents are like, quit wearing Speedos. And you're like, no, I want to wear them every day. And so you got that tattoo that says, I will wear Speedos every day. Remember that?
-Yeah, I do remember that. I'm still trying to get that removed.
-OK, we'll show that one a later episode.
-OK, so specifically though, for the Thrivers, what are the action steps that they can take to begin with the end in mind?
-Ask yourself right now, what is your main thing? What is your main thing for your business? What is the thing that your company does? What is the service you offer, what's the product you make?
What is your main thing? Know what that is. Know what that's about.
Now, outside of your business-- remember, because your business is just a vehicle to help you get where you want to go-- figure out your personal main thing. What is your personal life main thing? What are you all about? What is your personal life main thing?
I get asked all the time to speak at political events or to go to networking events, and my main thing is I love spending time with my kids and my wife. And I love not doing anything else. I love just saying no to everything.
Hey, can you come to--? No. Hey, could you be in--? No. Is there any way you could--? No.
I love no. I'm like Obi Wan Kenobi-- you know what I mean? No-bi, I love the no-- [MAKES ZOOM NOISE]. I just used the force right there, that's what I just did.
But the thing is-- no. I'm all about no, because I want to focus on my main thing. My main thing is my family and my kids, and my main thing is making sure that my business offers a tremendous value for my customers. But you have to make sure that when you start a business, or you grow a business or you advance in your career, that you know your main thing for your professional goals, but you also know the main thing for your personal goals.
-So you have to have to know that, how, as a business owner or manager, how do I implement the mission across the entire company? What is an action step for the Thrivers that are watching it?
-For those of you who are familiar with the Torah, or the Bible, or the-- that controversial book-- they talk about writing it on the tablet. You know, the reason why Moses allegedly went up to the big mountain, and they gave him a tablet where he had the Ten Commandments on the tablet. And they didn't just like send him email and he wasn't going-- Because here's how it happens. If he puts it on the tablet, he comes down from the mountain with a big tablet, and he has it all written down there. If Moses didn't have a tablet, and let's just say, God gave him some new technology, and God just sent him an email. And then Moses has it floating around in his technology somewhere. He comes back down to the people, and they're like, well, Moses what was the main thing? What were the Ten Commandments? And Moses is like, well, I don't really know all of them, and I can't have access to Wi-Fi right now, so I can't find it. But he basically just said, live a good life.
Well, that's like, totally different than following those Ten Commandments. The Ten Commandments are those specific, actionable items. It's the mission. It's the galvanizing rules, so to speak. So you've got to put it on the tablet. Put it on the posters. Put it on the signs. Put it on the wall. Put it in the bathroom. Put it on the posters. Put it on the emails. Put it on your website. Put it everywhere. Get it right.
At Thrive 15, our whole mission is to mentor millions. That's what it's all about, to mentor millions. So if somebody pitches me an idea to mentor 400 people, I don't want to hear it. I want to mentor millions. That's the whole purpose. That's why we're doing this. Because we believe that you are just a little bit of knowledge away from changing your life. We know that once you interact with new knowledge and you understand that knowledge is not just an event, but it is an ongoing lifelong process, you become a committed lifelong learner. We know that you can absolutely change your life. And you will change your life. So that's why we're committed to mentoring millions.
-And so that's why you've articulated this mission. And then we've put the mission up, along with all of our core values on each of our desks.
CLAY CLARK: If you come to the office, we have the missions, we have the values up everywhere. And then you've got these posters everywhere, these notable quotables from the wise men and women who've done big things in business You'll see a Sara Blakely quote, or an Oprah quote. Or you'll see a Rockefeller quote. Why?
Because I know that thoughts are things. Thoughts are things. Thoughts are things. Thoughts are things, just in the way this pen is a thing. Thoughts are a thing. And you've got to take this intangible idea, and turn it into a thing. Otherwise you have nothing. But when you take the idea, and you turn into a thing, and you put it on the tablet, you put it on the posters, you put it on the signage, you put it everywhere, people begin to start to think that way. And people will comment-- I hear it at least once a week-- someone will say, man, you guys hustle. How do you get people to hustle like that, there?
Well, it's because we're all buying into the same galvanized thought. We've taken the thought. We've turned into a thing. We've put it on the tablet. We've told the people, and now it's begun to become a cultural thing that we do.
-And we see it all the time, throughout the entire office. OK, so that's kind of like that first main principle, is begin with the end in mind. And put it up on the wall. Put it on the tablet. Put it on every single wall in the office, so that everybody, everywhere that you turn, you're built on this mission.
CLAY CLARK: Or, like you regrettably chose to do, you could just get a tattoo of the thing on your arm that you no longer believe in.
-That's another alternative.
-When did you stop wearing speedos every day? Was that last week?
-That was about three days ago.
-Sorry to bring up your personal life. Once per episode.
-Once per episode.
-Here we go.
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