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This business coaching episode explains how to make more money.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Notable Quotable: "Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny."
  • Lesson Nugget: You have to believe in yourself. Your beliefs determine the magnitude of your thoughts and the power of the questions you ask yourself.
  • Jargonization Translation: Law of Attraction - "Like attracts like" and by focusing on positive or negative thoughts, one can bring about positive or negative results.
  • Notable Quotable: "The words we read, hear, and speak have the power of life and death." - Napoleon Hill
  • Lesson Nugget: Focus on using positive words to create positive results; never think or say "can't!"
  • Lesson Nugget: Repeated actions will eventually become habits that no longer need to be thought about.

-OK. I've got another notable quotable here for you. This is from Gandhi. Gandhi says, "Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny." It starts right there in the beginning with your thoughts. And it goes all the way to impacting your habits.

CLAY CLARK: Let's go through those one by one.


-So he started off with the what?

CALEB TAYLOR: Your beliefs become your thoughts.

-So your beliefs become your thoughts.


-Now this right here is tough, because thoughts for most people, we don't-- let me give you an example. I run businesses. I also help people grow their own companies. And I'm telling you right now, I believe that you have the skills needed to become successful.

I look at you as somebody who's on the planet for a purpose, and I have sat down with numerous people who are as intelligent as you or less intelligent than you, and I've seen somebody-- literally-- I saw a woman literally go from a position where she was at a company, couldn't stand the job, to becoming a multimillionaire.

And we went into her home, and we saw-- she had leather floors. Who has a leather floor? She has granite-- I'm not kidding-- granite-- and I know the camera can be elusive here. But she has granite that was like this thick. Just super-- she had all these unbelievable accoutrements-- to the waterfall in the backyard. And I saw her do it in less than three years.

So you have to believe-- I believe-- you have to believe. Not me, you have to believe. I can't believe for you. You have to believe that you can do it. Now then that starts to affect your thoughts. Once you believe-- because if you don't believe, you can't start to ask million dollar questions like, how can I make $1 million? How can I get promoted?

But once you believe it, now you start asking million dollar questions. How can I-- how can I insert blank. Very few people ask that question. How can I blank. Now the next one is what?

CALEB TAYLOR: Your thoughts become your words.

CLAY CLARK: Now the problem with the words, is that the words are either life-giving or they kill life. So the words-- so my wife is an unbelievable person. So I tell my wife, you're an unbelievable person. Why? Because she's an unbelievable person.

Some days, does she feel like an unbelievable person? No. Some days, I don't feel like an unbelievable person. You know what, I get sued. I own a business. People sue me. I sue people. People sue me. I sue people. That's business. People quit. People come. People go. People have a lot--

But you know what? I never have doubt. Because I believe it, thus I think it, now I begin to say those words. I say I know my business is going to be successful. I know it is going to happen. And because I say those words, other people begin to affirm it.

Now, those who believe the Bible, those of you who don't-- if you do believe in the Bible, you'll notice in the Bible numerous times-- if you look it up-- just kind of Google this mess so you can verify it. It talks all throughout the Bible of the importance of speaking positive words. More so than thinking them, but speaking them. It talks a lot about, speak to your mountains. Speak it, speak it, speak it.

Why? Because I'm telling you, when you say it, it creates this law of attraction. I don't want to get too deep, but you have to speak it. You have to say those words. When you say it, people around-- if you start a business right now, or say you're a manager.

And you're managing 10 employees, and you say, you guys are worthless. You guys are just-- you guys don't have what it takes. We are never going to fix this problem. What if you even say this-- I don't know if we'll ever solve this problem. What if we don't solve this problem? What are we going to do? I don't know what we're going to do.

No, no. That is life-destroying words. But if you say the words, I know we're going to solve this problem, how can I-- boom, that's huge. Now once you have the words, the words become what?

CALEB TAYLOR: The words become your actions.

CLAY CLARK: Now those actions like Ron Hood making those 200 calls.


-The actions are digging the ditch. The actions are pitching for capital. The actions are leading your staff meeting. The actions are being organized. And when you start to do enough actions, what starts to happen?

CALEB TAYLOR: They become habits.

CLAY CLARK: Now you've got a habit. And a habit is something where you subconsciously are doing it without even really knowing consciously why you're doing it. You're subconsciously doing it.

So example-- the other day, I had a guy on the phone. He said the most horrible, hateful things in a row to me-- multiple-- it was like, wow. He said this. He said that. If this is inbounds, he was over here. And he said everything from personal attacks to just going at me.

And the core issue was, is that he lied to me about a price quote. And I just said, I really don't appreciate you being dishonest about the price quote. And he says, well I wouldn't be so dishonest if it wasn't people like you making all this money. You guys can afford it. I can barely make it, so you're going to judge me for trying to provide for my family. I mean-- just out of bounds.

But because I'm in the habit of speaking words of kindness-- I don't always do it, but I'm in the habbit-- it's more habitual for me to do it than to not. I said to him, hey, you know what, I'm going to pray for you. And I'm going to hope the best for you, and I disagree with you, but I know that God has a big plan for your life.

And it totally threw him off-- like, why would you say that to me? I don't know, I just believe that God has a big plan for your life, and I'm supposed to have that mentality. So I hope you do well.

But it's a habit. I want to do it. At the time, I didn't feel like it, but I was stuck in the groove. I was stuck in that groove. Remember, Rapper's Delight, 1978--

CALEB TAYLOR: Be careful.

-[SINGING] Hip hop hippy hippy to the-- pretty soon, you're stuck in that computer, like why are you doing that? You're just stuck in the groove.

Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Lesson Nugget: Your values are the lens through which you interpret and view the world.
  • Notable Quotable: "Be fearful when others are greedy and greedy when others are fearful." - Warren Buffett
  • Ask Yourself: What are sources of negativity that I need to purge from my life?
  • Notable Quotable: "You will fall to your level of preparation. Whenever you encounter adversity you will always fall down to your values." - Clay Clark

-Now the next thing, once you have a habit, it becomes a what?

-Your values.

-Now your values begin to be the lenses with which you see everything. So I wear these glasses. And what happens is if I don't have these glasses on, one-- you're like, (WHISPERING) I don't even know that man anymore. Who is he?

You know you'd look different if you wore glasses all the time, and you quit wearing them. But also, when I put them on, I can see you with great clarity. If I have them off, this eye, it sees 20-100. So the cameras-- you know, they're all labeled, they have a number on them-- I can't see the number, and I can barely see the red light. True story. Now with this, oh baby, yeah. So the thing is your values allow you to see the world clearly through those values. So the values that you begin to have, those begin to affect everything.

So yesterday, a guy who was a hero of mine for years, he comes to me and says, hey I want to do X, Y, and Z for you. And I'm telling you, I said, Carlton, I want to do X, Y, and Z plus 15% for you. And he goes, huh? And I said, my whole thing is I always want to over deliver. So whatever you do, I want to do it more, by 15%. You know what he does? He sends me a text and says, I want to take you and your wife out for dinner. Blows my mind! This is a guy that I've been hunting down my whole life, trying to get to meet the guy, get to be friends with him, boom! But why? If I wasn't in that habit of doing it, then I wouldn't have the value to do it all the time. Values are how you see the world.

So what you have to do is, again, Warren Buffett says, be greedy when the market's fearful. So the market's tumbling, emotionally America was scared. Who bought up all the Bank of America shares? Warren Buffett. Who bought all the foreclosures? Warren Buffett. Did he feel like buying houses when the economy was falling apart? Probably not, but what happened is Warren Buffett had the belief, those became thoughts, those became words-- the words of Benjamin Graham, by the way, that's the investor, a guy who taught Warren Buffett everything-- those became the words of a book called "The Intelligent Investor" that Warren Buffett reads.

Warren had read them, marinated on them, prayed over those words, said those words, meditated on those words. Those became his actions. So Warren started Berkshire Hathaway, he built this big fund. Then he had the habit of always being greedy when the market is fearful. Look it up-- be greedy when the market is fearful, Warren Buffett.

So that became a habit, so when the economy fell-- and remember, you will fall to your level of preparation. Whenever you encounter adversity, you will always fall down on your values. Whenever you encounter adversity, you will always fall down on your values. Whenever you have adversity, you will fall down on those values. And he fell down on the value, and the value was what? Be greedy when the market is fearful. So he bought, bought, bought bought and bought as much he could buy. That's how it works. Unbelievable.

Gandhi was wise. Some of you won't listen and go, Gandhi? I don't agree with Gandhi's religious views. Well, forget it. If you don't believe in Gandhi, it's cool. What if you believe in the religion of Warren Buffett? And you say I don't listen to Warren. Well, what if you read the Bible? The point is these are universal success principles that are not normal. They're universal, but they're not normal. Most people are not doing them.

-And Gandhi ends the last part here is just saying that values turn in your destiny.

-This turns into you destiny.

-That's how you get there. From beliefs to destiny, step by step, I love it.

-This right here-- this episode right here is something that, if I were you, and if you-- I know for me, I was very much stuck here. I was stuck right here. This is the part where I couldn't get past it. I was stuck here, I couldn't do it. I could not, for whatever reason, say life-giving words. I had to turn off the news. I had to change the music that I listened to. I had to change the books that I was reading, because I didn't have good words in me.

I just had negativity, and it came out as venomous, sarcastic, pessimistic, cancerous, I would say it was almost caustic verbiage. I actually had a person my life who said, you tend to say caustic words often. That was painful. Caustic? That's negative, that's attacking. Let's put the definition of the word "caustic" on the screen. We'll put the definition. But when you say someone is caustic, you're going, that's kind of a bad deal. You don't want to have those negative words.

So I'm just telling you again-- beliefs, thoughts, words, actions, habits, values, destiny, boom! You got it.

-Yeah. And this is all because we are what we do. That's the purpose, that's the principle here. We are what we do. And this is specifically how to build habits, and what happens when you build the habits, you go from beliefs to destiny.

-Blows my mind. I'm probably going to end up just kind of-- my mind has exploded. I'm probably just going to get some duct tape out, and just tape it, and just get it on their tight, and just--

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Success Principles: 2. Success Never Comes before Work
  • Notable Quotable: "The only place where success comes before work is in the dictionary." - Vidal Sassoon
  • Recommended Reading: Titan - The Life of John D. Rockefeller, Sr. - by Ron Chernow
  • Notable Quotable: "Genius is 1% inspiration and 99% perspiration." - Thomas Edison
  • Recommended Reading: Steve Jobs - Walter Isaacson

-Principle number two is success never comes before work. Who would have known? Success never comes before work.

-I don't get it.

-We've got a little notable quotable here. OK, this is from-- is it Vidal Sasson? Sassoon?


-OK, I never quite know about that last name. He says, "The only place where success comes before work is in the dictionary."

-I'm going to apologize on behalf of America. Well, I want to apologize to America, to non-America, to Canada, to Egypt-- where else do we have Thrivers? China.

-Africa. Europe, everywhere.

-Do we have one in Uganda? Iceland? I want to apologize to the whole world on your behalf. Vidal Sassoon is our guy. And Vidal Sassoon is the guy who made all of those shampoo and hair care products.

And if you would have been born just 20 years earlier, you would know that. But you don't know that. And therefore the world wants an apology. And I just gave it to you.

-I don't have to apologize. He already did it for me. Thank you. I don't apologize.

-Sorry, world.

-But let's unpack this a little bit here. Unpack this-- he's talking about the only time that success comes before work is in the dictionary. Why is this principle in here? And what do we need to learn about this?

-Well, because what happens is that, in the dictionary-- and we'll be talking about this. You've got this dictionary. They sort this thing alphabetically-- s, t, u, v, w. Obviously, you have work here. Obviously, you have success here.

What happens, though, as a culture, we only see people-- work with me on this, because I promise this will make sense. We see people on the cover of People Magazine. And we see them at the peak of success. So right over here, it says, five tips to lose weight. And you see somebody looking great.

And then it shows somebody looking happy. And it says, like, look at how Oprah made her millions. And you're like, all right, yeah. And you read a two-page magazine.

And it says, Oprah worked for 10 years in the TV industry. And then she did this and she worked here. Before that, she was an intern. And she overcame abuse. And then she worked at this TV station and she was an intern.

And you read it and you've read it in, like, what? Two paragraphs. You read it in two pages. So for you, it was turn the page. That happened in 10 seconds.

Maybe you read it in five minutes. Maybe you're a speed reader, you read it in 10 seconds. But the point is, you didn't spend more than 30 minutes flipping the page. So you were able to turn the page from not successful to successful. You were able to go from not successful to successful within two pages.

This was a 10-minute journey for you. But for her, it was a 10-year journey. And for some reason, people don't want to read the book about the 10-year journey. But I advise you, there's a book called Titan written by Ron Chernow. And it is a book about the success of Rockefeller.

It's not praising. There are many parts in the book that are just-- it's real. So you learn about his good things and his bad things-- his good habit and his bad habits. Most of them were good. But you learn about the totality of the person.

Or if you read The Life Of Steve Jobs, the book written by Walter Isaacson, you'll discover that Steve Jobs over a 30-year window of time, over almost a 40-year window of time, did big things. But we just read the magazine cover. And we just see the quick sound byte. And we see that.

So what happens is we as a culture believe, oh, I just get the idea and I'll get on the cover. So we go out there and we forget that Thomas Edison said that success is 1% inspiration and 99% perspiration. 1% inspiration, 99% perspiration. We forget that part.

So we start a business, we become a manager, and we're, like, hey, I've written the book on management. And you go into your first management meeting and Carl's late and Sarah overslept and Kevin emailed you a four-page, all-caps email complaining about the quality of work. You got an ambiguous post someone wrote about your recent article that was negative. Someone said something negative. You got a ticket on the way to work.

You got a ticket-- maybe you got a ticket today on the way to work. Maybe you need to hear that you've got a ticket on the way to work. Maybe the permit didn't go through and you're like, well, I guess it's just not meant to be, because I read here that-- I read this in 10 minutes. And she had the idea and started the company.

And-- boom, there's Airbnb. Boom-- there's Dropbox. When you forget to realize that the guys who started Airbnb-- we'll put the name of the company up on the screen here-- the guys who started Airbnb, which is now a $500 million company, those guys were literally resorting to selling cereal in order to pay the bills because they couldn't make any money. When you start to realize that Steve Jobs was literally working in his dad's garage because no one would fund him, then you start to realize, man.

But again, you can't start to think that way until these things become your values. And the only way to change your values is to consistently start having Thrive thoughts. That's why you've got to have the beliefs, the thoughts, the words, the actions, the habits. That's how it works.

But if you're not careful, you're going to sit here and go, well, I just want to have success before I've worked hard, because that's what's normal, right? I read People Magazine. That's what happens.

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