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This episode is a business coaching course that explains why you should invest in yourself.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Editor's Note: The Jaycees Junior Chamber is a premier leadership training organization for individuals ages 18-40.
  • Editor's Note: Earl Nightingale produced a spoken-word record "The Strangest Secret," which sold over a million copies and was the first spoken-word recording to achieve Gold Record status.
  • Lesson Nugget: You can change the way you think by exposing yourself to a new way of thinking. If you learn the right way of thinking you can do great things.
  • Editor's Note: In "The Magic Word," Earl Nightingale explains that life is attitude. It determines your actions, as well as the actions of others.

TCC Business School powered by Thrive15.com


-Hey, Thrivers. Paige Taylor here. And today on the TCC Business School powered by Thrive15.com , we're here with Clay Clark and Jim Cathcart, and they're talking about Invest in Yourself-- It's Worth it.

Now, Jim was listed as one of the top 100 minds of development by Leadership Excellence Magazine, and he's also a recipient of the prestigious Golden Gavel Award for Public Speaking and Communication. So, out of all the investments you could make to make money, investing in yourself is the most important. Now, Jim is going to show us specifically how to do that in this lesson. So, let's jump right into it and not waste any more time.

-Jim, it's good to see you again.

-Great to be here.

-I am excited about this topic.

-Thank you.

-We are talking about Invest in Yourself-- It's Worth it. And one of the reasons why I'm so excited about this is because this was kind of a realization I had to come to. And it didn't happen fast. It kind of took some time for me.

I remember when I first started doing sales, I was doing sales for a roofing company, actually. And I was required to make about 200 calls a day for the roofing company.

-200 a day?

-I think it was, like, 150 was required, but I was like, I need to-- you know? And so, some days it was 200. So, there was-- it was in between there, because we had a number we had to hit each week.

-Yeah. There wasn't a lot of dialogue in those calls.

-No. It's hard to sell people roofs, you know, if they're not really looking for a roof. So, I just remember, you know, when I was learning with Clay and some other mentors, they would say, OK, now I need you to go home and read this book on selling. I was like, well, I just-- I just did eight hours of sales.

-More now.

-You're paying me $10 an hour here. I don't have time to read this book this weekend.

-Or you don't have the energy left at the end of the day.


-I don't feel like it.

-Or the emotional energy-- there you go. That's it. Feel like it.

-I don't feel like it, and I don't think I'm making enough to go out and buy multiple books this week. And I-- even as, uh, somebody be working here at Thrive Nation, I get to talk with a lot of the Thrivers. And I hear this, where they want to succeed, they want to learn a lot of these new skills that they can apply. But they feel like they have to focus on their business or focus on their current job, so they don't have time to invest in skills.

And that's kind of what we're talking about today. I mean, that's hugely important to be able to set that time aside to invest in yourself, am I right?

-Absolutely, yeah.

-So, this is what we're going to do. I'm going to go ahead and just jump off camera here, and I'm going to let you take it away. We've teamed up, though. Tell us why we need to invest in ourselves, and why that's important. Thank you, Jim.

-Back years ago, I was in Little Rock, Arkansas. I was working as a government clerk, so I was making $525 a month. And I was overweight, out of shape.

But I got involved in the community. I joined the Jaycees Junior Chamber of Commerce and got active in a chapter. And I was really motivated by the whole idea of doing service for the community and learning leadership skills in the process.

And one day, a man came to hear me do a presentation. And he said-- his name was Harold Gash. He said to me afterwards, can we talk for a minute? And I said, sure.

So we went out, and we sat down in his car, which was a big, gold Cadillac. I remember I was impressed with that. I'd never sat in a Cadillac-- a new one. And uh, he said, Jim-- he said, I think you've got a lot of potential-- matter of fact, I think you have more potential than any young man I've ever known.

Well, I don't know if he'd only known two, but I felt, really? I mean, Harold, you know, I don't believe in me that much. How could you believe in me that much? He said, no, I saw how you operated in that meeting, I see how sincere you are, I see how you're willing to do what's necessary to get things done, and I see how you focus on the other people instead of yourself. So, I know you've got potential. You can do some substantial things.

He said, but you've got to change the way you think. I said, how do I change the way I think? He said, the only way you can do that is train yourself in new ways of thinking. He said, I represent Earl Nightingale, the dean of personal motivation. And we have a cassette library-- audio cassette library. Today it'd be CDs, or downloadable MP3s, or whatever.

He said, I have this audio library. And it has 36 messages in it, each about 20 minutes long, from Earl Nightingale. I said, so, what, are they lessons? He said, yeah. He said, they're lessons that talk about how you think, and train you in new ways to think more productive-- healthier, more successful ways to think.

And I said, well, I don't get it. He said, yeah, I know. And it's obvious, he said, because you're not doing much in business. You know, your career's basically nowhere. But you're doing some great things in your volunteer work. And if you learn the right way of thinking about yourself, about work, about life in general, about other people, you could truly make a difference, because I see the potential in you.

He said, listen to this. And they played a 20-minute cassette by Earl Nightingale. And it was called, "The Magic Word." And the magic word was attitude. And he talked about how our attitudes influence things, and how we could control our own attitude.

Anyway, he shut the tape off at the end of the play. And he said, what would happen to you if, every single day, you heard that tape? Every day?

I said, probably keep me focused. I said, it would certainly remind me of how important my attitude is. It would-- because, you know, he goes into detail about attitude and how it affects things. So, yeah, I think I'd probably do pretty well if I heard that every day.


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Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Lesson Nugget: You can be inspired by simply investing time in yourself and exposing yourself to new ways of thinking.
  • Lesson Nugget: People around you will notice a difference in your behavior if you decide to invest in yourself.

[MUSIC PLAYING] -He said, here's what I want you to do. He said, this 36 tape library, plus 12 other tapes that come with it sells for $560. I said, Harold I make $525 a month. My wife's a secretary. She makes, I don't know, $400 and-- we're kind of struggling. And we've got a new baby at home. And I don't have $560. He said, I know. He said, but you need to buy this library and listen to this entire library of motivational recordings every day. And I said, well first off, I don't have time every day. And second, there is no way on Earth I can't afford that. And third, why would I want to just learn thinking. You know, I'm-- teach me some skills like a college course would. He said, well, this is like a college course, but it's a college course in success philosophy for your life. I said, well I, I don't know. I did-- there's no way, Harold. First off, if I brought this thing home and told my wife I'd spent $560, she'd leave me. He said, well, here's what I want you to do. Take this whole library home. Because the thing was in a big cardboard box. It looked like a wooden bookcase, and it had little cassette packs, little vinyl leather looking folders for each one of the cassettes. And so it looked like a bookshelf. And it was, ya know, a beautiful thing. And I've got it in my home now, this to this day up on my, uh, top shelf of my credenza. But anyway, at that time I'm broke, I don't have time, I'm fat, I'm out of shape, I'm smoking two packs of cigarettes a day. I'm basically a loser. And he presents this to me, and I start listening to this one tape. But he said, take the whole thing home. OK. So I take it home. And I said, now Harold, what if-- he said just keep it for a month. 30 days. You keep this. At the end of the 30 days, you either bring it back to me, or figure out a way to pay for it. I said, do you have financing. He said, no, you figure out a way to pay for it if you want it. And I said, OK. So I thought, I got this. I'm going to take it home, I'm going to listen to it all the way through more than once, I'm going to take notes like crazy, and then I'm going to give it back to him. [CHEERING] You know, didn't have to spend any money. But I was committed to taking the time for my own personal growth. So I bought a cassette player, because cars didn't have them at that time. And it was an audio cassette player about that size right there. And I bought some batteries for it, and I put it in my car. And every day, when I drove to and from work or anywhere else, I would play Earl Nightingale's tapes. One tape at a time over, and over, and over again, and then I'd switch another day to another tape. And I started learning about strategy. And I started learning about time management. And I started learning about interpersonal communication. And I learned about attitude. And I learned about so many things. Creativity, how to be more creative. I learned about selling. I learned about dealing with people. Learned about leadership. And all of these were really well researched messages-- each 20 minutes long-- about some of the great ideas from the great philosophers throughout history, applied to what do you do with it right now, today. And so every time I'd listen to one of these tapes over, and over, and over again. I'd be inspired. Well, it started getting close to the end of the month, so I took a weekend and focused my entire weekend on just sitting, listening to tapes, and taking notes. I had a notebook that thick filled with notes, thinking I now gleaned all the value from this library, and I could take it back to Harold. So it's over-- final day, and I'm in the living room, and I'm putting the cassette packs back in the bookcase. And I'm sliding the bookcase slowly back into this big box to take it back to Harold. And my wife Paula said, you don't want to take it back, do you? And I said, no. I said, but I will. She said, why don't you keep it? See, Paula had seen enough of a change in me in that 30 day period, she didn't want to go back to the old way. She liked the new me. He was way better to deal with, much better bet for future husband-- current husband, and future with him, than I had been. And so she said, why don't you keep them? So I figured out a payment plan and I paid them off. [MUSIC PLAYING]

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Recommended Listening: Lead The Field: When you accept responsibility for your attitude you accept responsibility for your entire life.- Earl Nightingale
  • Action Step: Build self-improvement into your daily routine.
  • Notable Quotable: "Build learning into your life on an intentional ongoing basis."
  • Lesson Nugget: You won't always be in the mood for personal development. Manage your behavior and your mood will follow.

[THEME MUSIC] -And I listened to those tapes. Now, you say, well, when did you find time? Now, I didn't find time, I just built it into my other time. For example, if I was going to go out in the backyard and cook hamburgers on the grill, I'd have the cassette player playing Earl Nightingale's tapes. And did you concentrate? No, I just listened, like you'd listen to the radio. I had a choice. I could listen to songs. I could listen to talk shows. Or I could listen Earl Nightingale. Well, I chose Earl as my mentor. So I listened to Earl Nightingale when I was working in the yard. I listened to Earl Nightingale when I was driving in the car. Any time I was doing anything that didn't require my physical-- my mental focus on my physical activity, I would have that playing in the background. And I did this for literally thousands of hours. So I got really involved in the Jaycees, because that was my leadership lab. During the day, I was a government clerk, so I didn't have much opportunity to apply what I was learning yet. And I'll tell you more about that in a minute. But, in the evenings, I was going to Jaycees meetings. And they were all about doing projects in the community, and helping the needy, and raising money for charities, and building things for the community, and learning leadership skills, and all that. So this was right in my wheelhouse of what I wanted to learn. And I always played the tapes going to and from the meetings. I went to 400 meetings in two years, 200 meetings a year, after work, on my own time, no pay. And so I was fanatically dedicated to my own personal growth. Well, you say, well, I can't be fanatic-- yes, you can. Whatever matters to you enough for you to make time for it-- you don't have to go to the level I did. I just had some big goals, and it required a big commitment. But you can build into your day learning time. You don't have to spend $560. And today, that same thing would-- if it were the same price-- it would probably cost $1,500. But as it is, today, you can get the actual recordings that I was listening to form Earl Nightingale probably for about $30, something like that, online. Look it up-- Lead the Field, Earl Nightingale. You hear the exact same recordings. So you're already a Thriver. You're already in a system that you can use in this way. So look at your day, and say, not what can I do instead, what can I do in addition? How can I add learning to this experience? How can I add learning while I'm doing that, right? So you build this into each day. Now, you say, well, Jim, how did you come up with $560? Well, I didn't. I came up with $30, $25, $15, $40, you know, $11. I took the money, set it aside, and then made payments of a larger nature. And Herald, happily, agreed to accept payments, even though he didn't have a financing program. He did for me. And so I was able to pay that off. Well, today, man, you go online, right there on YouTube, right there on iTunes, you know-- all these sources for nothing, virtually. Or to your local public library, which people don't even think to go to anymore. Free resources for you. And all you've got to do is build learning into your life on an intentional, ongoing basis. Now, it's important that you not wait to get in the mood to do it. Because if you're waiting for the mood to activate you, go ahead and chalk yourself up living life as a loser. Because if your moods are in charge of your life, you just lost game. You need to take charge your life and tell your moods, OK, you're second. You're not now, but your next. OK? So you go ahead and do what you know is important, and then do what your mood dictates you should do. Because I guarantee you, anybody that says, yeah, OK, I'll do it. I'm not in the mood to get organized now. I'm not in the mood to pay our bills now. I'm not in the mood to call it person back. I'm not in the mood to make the next sales call. I gotta wait till I get in the right-- get game face, right? Uh-uh. Learn to manage your behavior so that your mood follows. Moods should be our servants, not our masters. Let your mind be your master. And feed your mind, every day, useful material that helps you become more and more skilled at managing you and making your world the way you want your world to be. Take time to invest in yourself. It is absolutely worth it.

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