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Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Principle #3: Relentlessly Drive Your Mission Statement.
  • Definition Magician: “Continuing without becoming weaker, less severe, etc. Remaining strict or determined.”
  • Action Step: You must train yourself to become more motivated with each additional rejection.
  • Editor's Note: Clay cannot count past five...however, President Abraham Lincoln did lose 5 elections before being elected President.
  • Editor's Note: "Optimism? Pessimism? F*$& that. We're going to make it happen. As God as my bloody witness, I'm hell-bent on making it work."
    -Elon Musk
    (frican-born Canadian-American business magnate, engineer, inventor and investor. He is the CEO and CTO of SpaceX, CEO and product architect of Tesla Motors, and chairman of SolarCity as well as co-chairman of OpenAI.)
  • Fun Factoid: Inertia is the tendency of an object to remain at rest or in motion. Newton's First Law of Motion states that an object will remain at rest or move at a constant speed in a straight line unless it is acted on by an unbalanced force.
    -Sir Isaac Newton is pictured above (not Rod Stewart)
  • Action Step: Say, "I WILL BECOME STRONGER EVERY TIME THAT I AM TOLD NO."
  • NOTABLE QUOTABLE: "If you are going through hell, keep going."
    -Winston Churchill
    (A British statesman who was the Prime Minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955. Churchill was also an officer in the British Army, a historian, a writer (as Winston S. Churchill), and an artist. He won the Nobel Prize in Literature, and was the first person to be made an honorary citizen of the United States.)

[MUSIC PLAYING]

-So now we're going to get into principle number three. OK. So principle number three-- relentlessly drive your mission statement. OK? Relentlessly drive it. And I want to give you the definition of relentless. A lot of people say it, but I think it gets profound here.

So the from Merriam Webster, relentless means continuing without becoming weaker, less severe et cetera. Remaining strict or determine.

Clay, why is this so important for your mission statement?

CLAY CLARK: Can I have some explosion sound effects real quick?

[LITTLE EXPLOSION SOUND]

Can I get some sort of explosive-- I just need-- Can I get one more?

[BIG EXPLOSION SOUNDS]

Maybe just one more. This is going to be a knowledge bomb.

[EVEN BIGGER EXPLOSION SOUNDS]

Oh! That's good. That's probably too many explosions now. We've probably passed the limit we had there, the quota.

Here's the thing. If you get nothing else out of today's training-- this is the area that I'm the single most passionate about. This is something, you've got to circle it, write it, outline it. Whatever you have to do, but check this out.

When I get rejected as an entrepreneur, I actually get more inspired. That's what the thing is about me. If you tell me no, I am now more motivated than I was before you told me no. When I was raising venture capital for thrive, and people say, oh, I'm not going to do it. It's a bad idea because--

You've just got me fired up. If you want to watch Michael Jordan back in the day, watches videos, when people told me couldn't do something, it just fired him up more.

Elon Musk-- they said, you can't build these rockets at an affordable price.

He just gets more fired up. They said you can't make an electrical car. He gets more fired up.

They said to Henry Ford, Henry Ford, you can't actually produce a car because you're going conflict with the patent, and you can do it.

The point is these people get more fired up.

Thomas Edison-- 10,000 rejections, and he kept going. Oprah was abused as a kid, and she kept going. Walt Disney lost it all twice. Henry Ford lost it five times. Abraham Lincoln lost so many elections, we can't keep count.

But the point is relentless is what wins. This stupid worldview-- and we see this a lot in the Bible Belt because we live in Oklahoma-- where people go, well, if it's God's will, then the door will open.

Well, good luck with that. The doors not going to open. I'm going to kick it open, and then I'm going to show you God's will is my mentality. But the thing is I'm not going to wait for the door to open. I can't remember anybody waking up and saying, Uh, Clay Clark, is that you?

Yeah. It's me.

Yeah. I wanted to pay you. You know? I just woke up this morning with a burning passion to pay you.

No!

When we opened up Elephant in the Room, not a single freaking person came in. We had to go out there and go get them.

So it's all about fishing, my friends. The fish are not going to jump into your boat. You got to go fish. And when you don't find any freaking fish, you got to go fish some more. And you got to get a big freaking net, and you got to drag the entire lake, which I know is currently illegal, but the point is you drag the lake. And you take all the fish out. That's how you win. But this crap about, I'm waiting for my big break.

It's not going to happen! You have to create your own momentum, and it starts with being relentless, which means the continuing without becoming weaker.

When there's two forces-- a little bit of physics here-- two forces run into each other, the one that's the greater force will continue rolling. When you run into some obstacles, you have to push through it. Do not to buy into this false belief that, if it's meant to be, it will be easy for me.

That is stupid, and you're going to pay a dumb tax your entire life if you buy into that mindset. You will not have any success if you get weaker when someone tells you no. Commit right. Just say it aloud because I'm telling you, when you say something out loud, there's power in it. So say it out loud. Say it.

I will become stronger. Go ahead. I will become stronger every time I am told no. Go ahead. One more time. I will become stronger every time that I am told no. Who the freak cares about nos. Just push through it. I'm telling you your success is on the other end of hundreds and hundreds of rejections. You can do it, but you've got to be relentless.

-So you got to be relentless. That's our third principle here. But you gotta be relentless, and you have to drive it. I love that word. You have to drive it. You have to be the driving factor for your mission.

CLAY CLARK: No one's going to care as much as you or even close to as much as you. That's the thing that makes me insane, insane-- when I see business owners that I meet. And they just go, uh, my business has all these problems, and my employees aren't wanting to make it happen.

Of course they're not because it's not their freaking business. They're not as obsessed with it as you are. You have got to be the champion. You're like the pace setter man, and they will catch that infection of excitement.

You know excitement and enthusiasm and relentless is contagious. When people realize they're working for a person who won't quit, it's really hard to quit. But when they're working for someone who's like waving the white flag and going, well, I guess that wasn't meant to be.

You got to stop that. If you've ever had that self talk where you're telling yourself, I guess it wasn't meant to be. You just have to stop that. Go get a taser, a police grade taser, crank it up, and then just taser yourself every time that happens.

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