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-Principle number two here in this buisness education training is learn how to motivate yourself.
-Oh, that's tough.
-This is deep.
-Learn how to motivate yourself. OK, we've got another notable quotable here. This is from Andrew Carnegie. Would you like to go ahead and tell the Thrivers, though, why should we listen to Andrew Carnegie?
-Well, Andrew Carnegie is a guy at age 13 he had to start working because his family was such in a bad financial situation. He was an immigrant. He moves over at age 13. He starts working in a factory. And he ends up becoming the world's, basically, arguably, the wealthiest or the second wealthiest guy during his time. He was only exceeded in his wealth by Rockefeller.
So I mean, Carnegie was like the wealthiest guy, self-made, immigrant, didn't have a lot of formal schooling--
-So if you're goal as anything to do with it, or is at all tied with wealth, he might be a good one to listen to. He has a little tip here.
-Well, if you have a bunch of financial-- if you have a bunch of life goals that are free, if you're like, I want to go on vacation. And you've found a way to get free tickets--
-Then this might not apply.
-Free airfare, free hotel, free-- and if you're like, I want my kids to go to a nice school, and you've found a way to get it free, and you want nice clothes and that's free-- I mean--
-Might not apply.
-Forget money. You don't need money.
-But if you feel like you might need money, listen in. This is what--
-Yeah, if you're ridiculous and you have goals that require money--
-This is what Andrew Carnegie says, "people who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talent." That's deep.
-That was deep because--
-I mean, this is almost painful.
-Well, I call it a dumb tax you have to pay sometimes when you don't know these things. And I could not motivate myself. I used to say, well, I know I need to make-- I just want to own my own business. I know I need to make cold calls. But I just don't want to.
-Why is it so hard to motivate ourselves?
-Because with the thing we fear, rejection, and we see-- the pattern around us is to not be happy. Two out of three people around you the bias is to not be happy. Remember, that's-- it's not normal to be successful. It's not normal to be happy. It's normal to be cynical. It's normal to be jaded. It's normal to put off living until someday. Success is not normal.
I mean, when you tell somebody that you want to become the manager of the company you're at right now, or you want to be the top of a division, or you want to run a department, people are like, you? You?
-Well, but to motivate yourself, too, you've got to do something that requires this motivation. It doesn't come naturally. Like, I don't have to motivate myself to eat cake. You know?
-I don't-- that doesn't take a ton of motivation.
-Well, when you do hard things, life gets easier. But a lot of times, what we want to do is we want to do easy thing because it feels good short term. And if you focus on doing what feels good short term, long term you're going to not feel good. Remember, if you focus on what feels good short term, long term you're not going to feel good.
-So how do we motivate ourselves? This is a huge thing. How do we do it? How do you do it?
-What I do every day is I've figured out what things create the emotional state for myself that I want. So I know like there's certain music-- I love John Legend, as everybody knows. I love John Legend. I love Sam Smith. I love R&B music. I love-- I love kind of that R&B--
-So you actually listen to that to motivate yourself?
-Oh, I do. I'm driving to work-- yeah, every morning I listen to basically self-help, like great trainings from people. I listen to some of the Thrive episodes with some of the mentors we have. But I, basically, I've got myself already motivated--
So when I wake up-- as soon as I wake up-- it's probably a disturbing thought-- I hop in the bath and I read. And I read something that's going to be enrich my mind. And a lot of times, I don't want to read it. I'm reading a self-help book. That's how I start every single day.
Then, the second step is I will listen to music that motivates me and self-help stuff that motivates me every day. You mean every day? Yeah, because I have to trick myself. And I don't have a boss.
So sometimes, I have to kick my own butt into gear and I have to say I got to get myself pumped. And by the time I get to work, I'm so euphorically pumped that like I am like a huge force of momentum. And when I run into opposition and negativity, and someone says, hey, someone parked in my spot, and by the way, the bathrooms are dirty, and Kyle called in sick, and Sharon's getting in a fight with Doug and what are we-- I have so much momentum for the day that I cannot be deterred.
-I love it. And I know that a lot of the Thrivers we've talked with have kind of started using this, Thrive episodes, as their morning motivation.
-Get the mojo going.
-Why not? Get your mind in the right place. And start that day off so that you're ready to tackle anything.
-Turn your geography into your dojo of mojo. Turn-- wherever you are, turn your car, turn your office, turn your bathroom, turn it into that-- get that mojo going. If you need to watch "Rocky IV" every single morning that fight scene where it's the Russian versus Sylvester Stallone--
-Do what you got to do.
-If that's what you need to do-- and if you have no idea what I'm talking about, then maybe you need to watch another movie that pumps you up. But you need to do it.
-You should probably watch that movie first. And then, you know, you should probably see it.
-Everyone should watch the movie six times.
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-Principle number 3 here-- your time is now. Your time is now. We've got a notable quotable from Napoleon Hill. He says, "Do not wait. The time will never be 'just right.' Start where you stand, and work whatever tools you may have at your command and better tools will be found as you go along."
Now, you've already alluded to it, but I really did want to marinate on this a little bit, because there's nobody better to be preaching this to us than you. You're telling me that-- not everybody's goal is this-- your goal was to start your own business. That was what you wanted to do, and you had it on the calendar for someday. And then you had some crazy things happen well within a year, you found yourself newly married, lost your best friend--
-He was my roommate.
-And you were kicked out of college, which was your game plan. You were planning on graduating. That would not really count as just the right time, I feel like.
-If I would have waited for my situation to improve, I would have never had success. But I started moving. I don't know what I need to do other than I just need to book something this week. I need to book an event. We used to have an entertainment company. I have to book an event that can pay the bills long enough to get to next week.
So I booked the Yucatan Liquor Stand. Bam! I keep running into people all over the country that have been to this place.
-The other day I was with you, and they're like-- I remember you!
-People remember that. Then, I booked another. At that event, a lady comes up and asks for a card. "Do you do weddings?" And I'd do a wedding. And it leads from that to that. And pretty soon I find myself the house DJ for the Renaissance Hotel chain. Awesome! But you can't steer a parked bus. If you're sitting in that bus--
CALEB TAYLOR: It doesn't go.
-It doesn't go. You've got to move it and get some momentum going.
-Let me ask you this, though. If a Thriver's watching this right now, and maybe their goal isn't necessarily to start a business right now, but they know which action they should be taking or not, what do you say to that person?
-I'm going to give you an example. It's probably not pertaining to you. It's probably other people.
CALEB TAYLOR: It's other people.
-You might go, "I would work really hard if my boss would just change their attitude." "I'd be a better spouse if my spouse-- I would be a great husband if my wife would just start hitting on me and start doing the deal where she does the thing. And I'm like bam, baby, wow! If she would just do that, then I would be a better husband. And I would just be a better dad if my kids would be more respectful. But you have to be the change that you want to see, to quote my main man Gandhi. You've got to be the guy who is a catalyst. You have to create your own future. You cannot wait. Because the time will never be just right.
I'm telling you-- I remember September 11. Towers are falling. I'm working off my Cingular AT&T wireless cell phone with limited minutes. 600 minutes for the whole month. I can't make outbound calls. I'm can only do inbound calls, because I'm at my maximum number of minutes. I remember pulling over, going to pay phones, making cold calls. All the time. Why? That's what I had to do.
But over time, once I'd booked a few things, sold a few things, got a few services sold, I upgraded-- to 1,200 minutes. And I was pumped! Because the coverage area showed on my little map that I could now talk to people the entire way from Tulsa to Okmulgee, where I was going to community college.
-That's a real place, by the way.
-It's a slamming place. And I used to just be on the phone going I'm on the phone and I'm on the way to Okmulgee! I've arrived!
-Most people would have said, "I need to wait until I've got capital. I need to wait until I've got this."
-I would have said it unless I had mentors and this knowledge in my mind helping change my worldview. Because everybody around me wanted to justify my excuses. They said, "You can't run a business right now. You don't even have unlimited minutes!" But I didn't let that limit me.
-The first thing you've got to ask yourself-- you've got it in your mind, but what is it that you need to be doing now that you're not doing right now?
-You've got to ask yourself that question. And the second thing is just to start taking action and do it.
-You have to have a bias for action. Every day, you need to wake up and make a to-do list. Schedule the things that need to happen. And if you're going, "How do I do that?" watch Lee Cockerell's Time Management Magic episodes. Anything he has on time management, it's phenomenal.
-Who's Lee Cockerell?
-Lee Cockerell is the former executive vice president of Walt Disney World Resorts. This guy is phenomenal.
-He managed 40,000 people.
-And he actually designed the time management app, the time management tool, that's inside the Thrive15 platform. Use that thing! I'm telling you-- ordain your destiny. Schedule it.
-OK, so we started with this big problem of people that have goals, but they're not willing to stop doing the things that they need to stop doing, and form the habits that need to be formed. But we talked about one deciding to thrive. And we also talked about learning how to motivate yourself, which is huge. If you can learn to motivate yourself, you can accomplish anything.
-Figure out what it is you need to motivate yourself. Trick yourself. Do you need-- I am not even kidding. I used to not eat lunch, Caleb.
CALEB: I know.
-Because I would say, I'm not going to eat anything until I sell something. Because I love to eat.
CALEB: You do.
-So I'm like, I am not going to eat anything until I sell something. That was so motivating. It's like 5 o'clock at night, I'm still cold calling. But I found a way to trick myself.
-I love it.
You know what I mean? Maybe you need to taser yourself. I don't know what you need to do, but just do what you need to do to motivate yourself.
-We don't sell tasers yet, do we?
-We dont-- they're going through a patent pending process.
-So you can just tasers yourself.
-Working with the Russian government to produce those.
-The third thing we touched on though, is the time is now. Your time is now. Don't wait till just the right time, because that won't come. Don't wait for someday, because that's not on the calendar. Your time is now.
-It is now. And I would encourage you. You can do this. We are going to have very specific episodes you can watch on how to do accounting and how to do search engine optimization and how to deal with confrontation and management. Everything you'd ever want to do. But knowledge without application is meaningless. If you learn all this stuff and you don't apply it, it's not going to matter. And I'll give you a little nugget from Thomas Edison. Vision without execution is hallucination. I repeat, vision without execution is hallucination. Do not be someone who hallucinates. Dream big, live big, take those big action steps. Make it happen.
-Now, I haven't studied, I guess, all these people. I don't know the quotes as well as you, so I don't know if this would apply. But sometimes when I look at you, I feel like I hallucinate because of your beauty. And so you cause hallucinations for me. Have you experienced that?
-There's a little song I'm working on right now. It's called "It's Ecstasy When You're Next to Me." Stick around, you guys will want to watch it.
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