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This business coaching lesson offers ways to move in a more positive direction.

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Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Lesson Nugget: As a business owner and leader, it is important to remember that high-pressure situations reveal your true character.
  • Notable Quotable: "God blesses us with both adversities and comforts, both are blessings, it is what you do with them [ that matters ]."
  • Notable Quotable: "The secret of your success is determined by your daily agenda." -John Maxwell(Named the #1 leadership and management expert in the world by Inc. Magazine)
  • Lesson Nugget: Adversities and blessings are equally important on your journey and are integral in leading you to greatness.
  • Notable Quotable: "The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy." - Martin Luther King, Jr. (Led the Civil Rights Movement in the United States until he was assassinated for his beliefs.

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-I want to read this quote to you, because this is a quote that the Reverend Martin Luther King, Jr., once said that blew me away the first time I read it. But he had said, "The ultimate measure of a man is not where he stands in moments of comfort or convenience, but where he stands at times of challenge and controversy." So you measure a man based on how he deals with these challenging situations.

-Oh yeah.

-That's what it sounds like.

-When the pressure's on, that's what comes out. You want to see if a guy's what he says he is.


-Let him hit his thumb with a hammer, and see what comes out of his mouth. That's the deal. What comes out when the pressure's on is what's really inside.

-So let me ask you. What is your method to keep yourself moving forward positively on a daily basis when things, maybe today, feel like they're falling apart, or back in the day when you were building the business? What is sort of the method that you do on a daily basis to keep yourself moving forward when you have these challenging situations?

-Well, I look at it-- I look at it this way, God blesses us with both adversities and comforts.


-Both are blessings. It's what you do with them, it's how you handle them. And you can't take the comforts and not take the adversities. And the Bible's full of stories of guys that were thrown in pits and sold as slaves by his own family. One guy kills a guy, lives in the desert for 40 years. Another Jewish orphan lady ends up being the queen of all the country. If those people hadn't have faced those great adversities, they never would have risen to greatness.

-So you're saying, God-- you believe God gives you both adversities and comforts.


-And you can't be thankful for one and not the other.

-They're equally as important.


-How can you be strong and not lift weights? How can you be a golfer and not golf? How can you be an entrepreneur and not work?

-Yeah. Yeah. That makes sense. Let me ask you this. John Maxwell is a best-selling author. He wrote the book, "21 Laws of Leadership"-- "21 Irrefutable Laws of Leadership." And he says this quote. He says, "The secret of your success is determined by your daily agenda." Tim, walk us through what your daily agenda looks like when you were growing your business. What did you do on a daily basis that kept you moving beyond surviving?

TIM ROKISKY: You'll think I'm a nut.

-Go for it. I want to hear it.

-It really took off. Like I said, the first-- my biggest accomplishment the first two and a half years is that I didn't kill my business.


-The-- I started doing a Bible study by a gentleman, "Experiencing God."


-And it says it leads you to a crisis of belief. And I was having that crisis of belief, because I hadn't made payroll for Maria and I in two or three months.

CLAY CLARK: You hadn't paid yourself for two or three months.

-Yeah. Oh yeah. That happens. You know.

-Yeah. Yeah.

-Yeah. Yeah. Just--

CLAY CLARK: Do what you have to do.

-You eat fried potato sandwich with a bowl of cereal. You know how many times my brother laughed at me, because he'd ask, what are you having for dinner? I said, cereal. Because that's what we had.

-That's a cereal entrepreneur right there. You're eating cereal until the business takes off.

-And that goes back to the pride issue too. A lot of young entrepreneurs think they have to be driving the Porsche or they have to have the $600 suit. And they have to-- but you shake them upside down, you can't get a nickel out of their


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Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Lesson Nugget: A strong foundation is vital to maintain a proper mindset to prepare you for everyday challenges.
  • Notable Quotable: "I'm a great believer in luck, and I find the harder I work the more I have of it." -Thomas Jefferson (Founding Father of the United States of America)
  • Ask Yourself: Am I being wise with my finances and living within my means?


-So I was going at Bible study, and I got really, really into it. I would get up at, literally, 2 o'clock in the morning.

-2:00 in the morning, I can relate to that.

-And I would get so involved into it that it was just mind absorbing. And it was just eating me up. I wanted to learn everything there was possibly to learn. And then I would buy the Bible on tape and listen to it. And I would try to take my wrecker or wherever I was going, and I tried to be there before the place opened up. So I was driving on the cheap time.

So if I had to be in Hugo, Oklahoma, I'd leave at about 4:30, 5 o'clock in the morning. So I'd be at that place at 8 o'clock. And that way-- and this was the day before, my first cell phone with a bag phone.

-Oh, the bag phone. That was a sweet deal-- the big bag phone. Yeah, those were expensive calls too, weren't they?

-Yeah, and it'd also hold about a thermos and a half of coffee when it tipped-- spill stuff. That is a thing.

-So you basically, though, it sounds like your daily agenda-- you got up early.

-Every day, and spend time in the word-- and you got to have the base. If you don't have a base-- every athletic move, every game you play, first thing they teach you is you got to have strong base. You build a house, you got to have the base. Your body's a house, and you have to have it ready spiritually, mentally to go out every day. So I would spend that time in prayer, studying, then drive the wrecker, and then go and do the work stuff, do the kid stuff. And it's 10 o'clock-- maybe get four hours sleep if I was lucky.

-How long did you do that? How did you do the whole four hour sleep move?

-Probably from '95-- '94 to 2002.

-Like eight years? Oh, yeah, yeah-- It was a rabbit.

-Really? Can I get a boom for that? Just cause it's a--


-Boom! Awesome, all right, now here we ask this, here, now. With a-- I want to read this quote to you by Thomas Jefferson, one of America's founding fathers-- says, "I'm a great believer in luck, and I find the harder I work the more I have of it."

-I wondered who said that.

-Is that similar to your deal?


-I mean, that's the-- sounds like what it is.

-I don't think it was luck as much as it was God stepping in and taking control. Because doing that study-- one of things that God told me was that I'm not being a bold witness for His place. So I had my old place was in the west side of Sapulpa. I put three crosses up on the hill. So any way, we do this-- that part of it.

And then three months later, we still haven't grown anything. The company's still not make a payroll and I'm mad at God. And I said, you're still not keeping your end of the bargain. And that's when he told me that you're not tithing from your business.

-How did you survive financially during this time? You're not paying yourself. And for people who aren't familiar with the word "tithing," let's pretend for a second that I'm watching this. And I believe that you're a religious nut. Let's just assume that.

-Yeah, I am. I don't care.

-I just say that-- I'm watching this, I'm like-- so by the word "tithing," you're saying that takes 10% of your money and you give it.

-It's a start.

-So how did you survive? Were you just eating something, I mean, how did-- honestly, how did you do it? You just--



-We didn't live over our means.

-Didn't live over your means.

-And cereal.

-Cereal, that was basically the deal.

-Made sure the kids had--

-What was your favorite kind of cereal?

-Frosted flakes.

-Really? OK, so that's-- this is--

-Sometimes we would take a draw and we would, or we'd buy toilet paper for the office. Well, I swore that after someday I would never have to use that type of toilet paper again.

-Oh, you had the rough stuff right there.

-Yeah, so we would take a roll of toilet paper home and use it at the house. Anything--

-You weren't using like dual paper, like sandpaper, like, you weren't using sandpaper as toilet paper. It wouldn't get that bad, was it?

-No, but when we finally had babies, and when I found flushable wipes-- it's a gift from God.


Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Notable Quotable: "Without passion, you don't have energy; without energy, you have nothing. Nothing great in the world has been accomplished without passion." -Donald Trump (Self-made billionaire)
  • Notable Quotable: "People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents." -Andrew Carnegie(19th century steel industry tycoon and second wealthiest American in history)
  • Lesson Nugget: If your time is spent working IN your business instead of ON your business, then you can never expect to grow.

-This is amazing here. Andrew Carnegie, he says this quote. I'm going to read this to you. He says, "People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents." Andrew Carnegie. He didn't even graduate from high school. And he became one of the world's wealthiest people. He lays out this principle.

TIM ROKISKY: What did he say?

-He says, "People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents." Do you feel like God motivated you, or did you motivate yourself? How did you stay motivated? There are so many people who are not motivated. Constantly "how do I stay motivated." How did you get yourself motivated?

-I believe it all goes back to that night where he came over me and took my desire for alcohol away. I think God looks for people to honor him. The more you honor him, the more grace he throws down upon you. That's where a guy named RG LeTurneau-- are you maybe familiar with him?


-He wrote a book, an autobiography, called Mover of Men and Mountains. He invented the bulldozer. He sold his company to Caterpillar. And after several years, after his noncompete was up, he started another company. He lived on a reverse tithe, where he lived on 10% and gave away 90%.

This is where people think that I'm a nut, because I told Marie when I read this-- and then I realized JC Penney did it also-- that became my goal. I wrote my first tithe check. We made just a little bit of money. Three weeks later, my number-one competitor in town was bought out a NASDAQ indicator company. It was let known to us that-- no, we're not interested you. We have the money, we have the technology, we have the sales force, we have the markets. The only four things that I didn't have! And I had just wrote my first tithe check. And I thought God, what in the world have you got me into? I read a book once by a guy named Bruce Wilkinson that read-- I think it's called Secrets of the Vine-- "Until you get yourself to a point that you're guaranteed to fail, he can't help you." I was there.

-If you don't want to share, it's OK. But for the Thrivers out here who are watching this and thinking you are one crazy dude, if someone's watching this, feeling like that, do you ever feel like that? Did you ever feel like you were crazy? Because you obviously have a very strong conviction in your beliefs. Did you ever feel like you were crazy?

-Crazy in a good way. You've got to have that passion. If you don't have passion, you don't have anything. You might as well go punch tickets and say hello to people when they walk in, because it doesn't matter.

-Now, a final question for you. For anybody watching this right who just feels like they are stuck in a rut-- they can't get out of it, they are working all the time, they're not feeling like they're getting ahead-- what advice would you have for them, my friend? What's the final bit of advice you want to give them?

-If they're stuck in that rut and they're working all the time, they've got to decide, like Gerber said-- do you want to work on your business, or do you want to work in your business? And if they want to work in their business, status quo-- you know what the rest your life's going to be like. If you want to work on your business, go out and bring the people in that you need to bring in. Make the sacrifice necessary to make it happen.

-My, friend I appreciate you investing your time. I know time is your most precious resource. It's hard for people to understand, but when you're a mentor on this program, a lot of you all have had some considerable financial wins in your life, but you can't make more time. You can always make more money. And I appreciate you giving of your time and being here today to mentor people that you don't know, all across the planet, who need this kind of training. So thank you, my friend.

-Thank you.

-I appreciate it.


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