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This business coaching lesson shares tips for turning a big idea into profits.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Lesson Nugget: Find what you are passionate about and experiment with it.
  • Editor's Note: Chef Remmi is only 14 years old and is already pursuing her passion. It's never too soon to start pursuing your passion. What are you waiting for?
  • "Your Passport to Flavor and Fun" - Global Cooking for Kids (Chef Remmi)

Skillshare for business, business education

[MUSIC PLAYING]

-My name is Clay Clark and today I have the pleasure of being joined with a 14-year-old superstar chef. Chef Remmi. This girl has been able to turn her dreams into reality at the age of 14. What? At the age of 14.

And today she's going to be teaching us specifically about how we can take those passions and turn it into a profitable business. Listen up, strap on a seat belt, maybe put on a helmet. I'm telling you, this business education training is going to be awesome.

AtT hrive15.com, we believe that knowledge without application is meaningless. So as you're watching today's episode, go ahead and take the time needed to ask yourself, self, what do I need to do to specifically apply these principles within my own life and business? Otherwise, today's episode may just prove out to be more meaningless than a haiku.

[MUSIC PLAYING]

-Remmi, thank you for being here today, my friend.

-Mhm.

-You are a superstar. I get nervous when I'm around you. I get nervous and I just have to just push through the nervousness. OK. So here we go. We're talking today about turning your passion into profits. Turning your passion-- everybody watching this, we all have a passion.

Somebody watching this is passionate about carving ducks. Somebody else is passionate about working out, or volleyball, or computers. But you've been able to turn your passion into profits.

Now entrepreneurs, I know a lot of entrepreneurs who are passionate about things and they basically make enough profits so they can pursue their passion. And other people who merge their passion and their profit center into one thing. So I would like to ask you this, because you've successfully turned your passion into profits. What are you most passionate about today?

-I mean, cooking has always been my passion.

CLAY CLARK: Yeah.

-But once I started my business, I think that really has been part of my passion. I mean, just business in general.

-OK. So business is something you're into it?

REMMI SMITH: Yeah.

-Now when did you discover that you had a supernatural above-normal passion for cooking?

-Well, I think my mom really discovered that and she's the one who helped to grow and develop that passion into cooking. And so once she kept teaching me different cooking techniques, I really just loved learning about food. And basically, whenever you cook, it's like you're experimenting. I mean, it's like I get to be a scientist.

CLAY CLARK: Yeah.

-Except I don't like science that much but I get to be a scientist in the kitchen. I mean, you get to experiment with different foods, you get to try new foods. It's fun.

-If you ever drink one of these smoothies that I make, you'll feel like you're drinking a science experiment. It's a little dangerous. It's pretty bad. OK. Now you started "Cook Time with Remmi" at age 10. Can you explain to me what "Cook Time with Remmi" is and how you got started?

-Well, "Cook Time with Remmi" is a health-based cooking show for kids by a kid. And initially it was a web show, and then later it turned into a TV show, and now it's a full grown business-- well, not full grown, but sort of full-grown business.

And so basically what I do is I try to teach kids how to eat healthier by cooking healthier, by giving easy recipes that kids can make and that are economically good on your wallet, and basically, that are healthy.

-Now real quick, because I don't want to miss this here, you have this super duper product that is in Whole Foods right now. This thing is in Whole Foods. You can go to Whole Foods and buy this stuff. This is the Italian dressing.

-Yes, Italian salad dressing.

-You can buy this in Whole Foods. Then you have a book, a cookbook. What's the name of your cookbook?

-My cookbook is "Global Cooking for Kids".

-And you can buy that online, you can go pick up that book. You're sponsored by Sodexo. That's the big catering company. There's 4,000 schools all across the country and you're the sponsor. What's your title with those guys?

-I'm the Student Ambassador for Health and Nutrition.

-And it seems like you're getting flown out now to speak at Google. Google's asked you to come speak. What are you doing out there with the folks at Google?

-I'm part of a network, the Teen Entrepreneur Network, so it's full of teen entrepreneurs and business education. And so what we're doing is we're going to do a Google Hangout where basically we're going to talk about being an engineer at our age, and just how like, people, youth, can be entrepreneurs too.

CLAY CLARK: Well, let's go back a level. Let's take it back, and we're going to take it back old school. Here we go. Old school, going back. At what point did you start filming for the first time? Because you had this idea.

Are you and your mom-- because in my house as a kid, I'd probably be eating cereal. I remember every waking hour of my pre-15 life, I just ate cereal. That's all I would do. Eat cereal. I'm eating cereal.

And did your mom say, or did you say, hey, I want to make a TV show? Or where did that idea come from?

-Well, actually, the idea came from when I was probably eight years old, around that age, and I could make full meals by then. And so my brother suggested we just do a little web show because there's not that many kids out there that like to cook and like to cook healthy.

So initially, it was supposed to be just an online show. And then once we got two episodes--

CLAY CLARK: Did you hire a dude to shoot this video? Did your brother shoot the video? Who's shooting the video?

-We hired this dude, as you say.

-Dude.

-And we shot it in our house, so it was very low-budget thing.

-So you and your mom, did you just Google, did you use Google or did you use Yahoo? No, you used Google, you Googled and then you found a guy, a dude, who came in and filmed?

-Yes.

-And was it pretty bad? I mean, looking back at it, was it pretty rough?

-It was-- I remember whenever we were doing it there was a lot of laughs because I was an interesting child.

-OK.

-I still am, but still.

-So then you put two of those up on your website, right?

-Mhm.

-And your website domain name again is?

-Cooktimewithremmi.com.

Featured Coaching Excerpt - Notes & Transcript, Part 2
  • "Action is the real measure of intelligence." - Napoleon Hill
  • "Passion is energy, feel the power that comes from focusing on what excites you." - Oprah
  • Action Item: Make a list of 5 things you are passionate about doing and research them to see if there is a business idea there.
  • "Whether you think you can, or you think you can't - you're right."
  • On Fear: "The habit of looking for the negative side of every circumstance, thinking and talking of possible failure instead of concentrating upon the means of succeeding. Knowing all the roads to disaster, but never searching for the plans to avoid failure. Waiting for "the right time" to begin putting ideas and plans into action, until the waiting becomes a permanent habit. Remembering those who have failed, and forgetting those who have succeeded. Seeing the hole in the doughnut, but overlooking the doughnut." -Napoleon Hill

[MUSIC PLAYING]

-OK, so you put two up there. And legend has it-- the legend has it-- the phone rang, boo-boo-boo-boo-boo, ring-ring. And then you answer, and who called you, or what happened next?

-The local cable channel Cox, they offered to air the show 20 times a week on Cox Channel 3, which is a local channel, and so.

-Do you remember the euphoria? Were you on fire when you heard that? Were you like, are you kidding me?

-I couldn't believe it. I mean, it was supposed to be on my-- it was more of a fun thing than a business perspective. But it has grown into something much more.

-What did you do? I mean, immediately, when they called you, what happened? What did you do?

-[SIGHS] That was at six, no, it's five years ago.

-I mean, did you just high-five your mom?

-I think my mom and I were ecstatic about it. It was--

-Awesome. It's awesome. I think the thing is, anybody watching this, if you have this business idea, and you don't know where to start-- if you don't have a lot of money, If you don't have a lot of resources, it's just starting. Napoleon Hill, the success author, says that "Action is the real measure of intelligence." The whole idea is that if you just take action with your passion, that's where some things happen.

Now, Remmi, the billionaire TV mogul-- some people might have heard of her-- Oprah,

-[CHUCKLES]

-Oprah says, "Passion is energy. Feel the power that comes from focusing on what excites you." Why does cooking excite you?

-I mean, I just love to be in the kitchen. I love working with food. Well, at first, I really just loved eating food. And so--

CLAY CLARK: I love eating food.

-[CHUCKLES] I really got into more of what the food was made of. And so I really like to absorb as much education and knowledge about food as I can. Like I love to learn food history, different facts that people really probably don't know about food, and stuff. I just love to cook. I love food. I love-- yeah.

-Now, let me ask you this here, if I'm an adult or a teenager, if I'm anybody, if I'm a human watching this, what advice would you give me on getting started, if I want to start a business like you did?

-Well, first, you have to follow your passion. I mean, something you really love to do. You should always do something you love to do. Because if you don't do something you love, then well, it's not--

CLAY CLARK: What's the point?

-Yeah, it's pointless. And so, after you've found your passion, then you should go after it. It's always about-- the big oversight is taking, well, some--

-It's taking your energy and acting on it.

-Yeah, taking your energy and acting on it. So you've got to use what you love to your advantage.

-An action item anybody watching this can do, something that we can all do here, is if you'll just make a list of five things that you're passionate about. I mean, write them down, just as fast as you can, five things you're passionate about doing. And research them, and see if there's a business idea there. Because really, a business is just you're solving a problem for people that they're willing to pay for. And the reality is, if people weren't willing to pay you for you to produce the program, then you wouldn't have a business. But people are willing to pay you to come speak. People are willing to pay you to teach them cooking, and so, you do have a business.

So I think it's just writing down the five things you're passionate about. And if you're passionate about eating pickles, you're probably not going to get paid for that, right? So you might have to cross that one off. But hopefully, on that list of things you're passionate about, there's something in there that you can get paid for.

And I think another example I can throw out, I know a guy who's passionate about movies, really, I mean, passionate about movies. And today he's a movie critic. That's what he does is he writes about movies for different publications. I mean, you can get paid to almost solve any kind of problem. And so, I think it's exciting.

Now, starting a business, in my mind, is just looking for a problem that exists that you can solve, and that people are willing to pay for in large enough quantities to pay you. However, Napoleon Hill, the late, great success author, he wrote a lot about how fear has kept a lot of people from starting a business.

And he wrote, "The habit of looking for the negative side of every circumstance, thinking and talking of possible failure instead of concentrating upon the means of succeeding. Knowing all the roads to disaster, but never searching for the plans to avoid failure. Waiting for the right time to begin putting ideas and plans into action until waiting becomes a permanent habit. Remembering those who have failed and forgetting those who have succeeded. Seeing the hole in the donut, but overlooking the doughnut." This is what fear is all about. Have you had people, as you were working on this, who have started to say, "Well, what if it doesn't work?"

-In the beginning, I had a lot of people who really didn't believe that a 10-year-old could pull this off. And look at me, four years later. It's really interesting to see. Like when you're young, a lot of people might tend to undermine you, really, because you're so young. They don't think that you can do it. And so, that's really the issue with a lot of, I think, young people who want to start a business-- the fear of not being able to do it and the rejection of it. But what they don't really realize is that if you really put your heart and your mind to it, then you can do it.

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Lesson Nugget: The only person stopping you from achieving your goals is you!
  • Lesson Nugget: You will have ups and downs. Learning from your failures is how you will become better.
  • Lesson Nugget: You have to believe in yourself first, then once you do, you can obtain your dreams.
  • 25% of Americans retire with a debt of $5000 or more. -Cindy Perman, CNBC.com
  • Lesson Nugget: Write down all the things you are scared about, then determine to move past them.

[MUSIC PLAYING]

-So do you believe that you might have fear yourself? Like, do you ever have times where-- maybe not other people, but you've said to yourself, self, I don't know if I can do this. You ever kind of caught yourself saying that, and then you have to tell yourself to stop it?

-Yeah, when I have big opportunities, and I'm like, I can't even believe this is happening to me. And sometimes I have doubt myself. But then you'll always have to replace that doubt. Because whenever people think of the worst possible thing that could happen, that's what they've got in their mind. But once you think of something great that can happen, then you can believe. If you believe it yourself, then I think--

-I always tell our staff that fear is the opposite of faith. Like, there's faith or fear. And so you're either 100% believer in what we're doing, or you're against it. And that goes with me, too. So it's either we believe it, or we don't. I think it's exciting to hear that you've kind of trained your mind to think that way.

Now, you are obviously a 14-year-old who's turned your passion for cooking healthy meals into a business. What advice do you have for an adult who is really scared right now, they have an idea?

And I'll just give you a specific example. I met a lady about two months ago who really has a passion for making furniture. And her furniture is gorgeous. You would love it, I think. But she takes reclaimed furniture, and she basically makes it look awesome. And it's furniture, it's beat up, she buys it at garage sales. It's stuff that people throw away. And she makes it look awesome.

But she didn't want to start a business. And I said, well why? And she said, well, I want to, but I'm afraid. And I've known this lady for a long time. And now, it's probably four or five years later, she's still, "I just don't know, I don't know." What advice would you give somebody like that, who wants to start a business, but they're afraid?

-I mean, just go after it. Because the only thing that's stopping you from you getting success is yourself. I mean, it's the fear of rejection that stops a lot of people. But that's part of having a business. It's not like all the way, you're going to do great all of the time. It's going to be rocky, because you're going to have your ups and your downs. But that's what makes you a better entrepreneur. Like, you learn from what you fail.

-This is one thing that-- I don't know if I talk about it enough on Thrive. But the average American, according to USA Today and Wall Street Journal-- there's all different studies you can find-- but the average American heading into retirement, when you're getting to be almost 70, has, right now, a net worth-- the average person-- less than you, as a teenager who lives with your parents. And let's say you have a net worth of zero-- meaning that the average person, after an entire lifetime of working, has less money than the average kid living with their parents. They actually owe money.

And I think that's crazy, because a lot of people work a job they don't like, and then they spend all their money, and they borrow money, too. And then they have less money than a 14-year-old startup entrepreneur. And so I think the idea is that you might as well go for it, right? You might as well.

Do you feel like you're ever going to work again in your life? Because it seems to me, like everyone always says, if you're doing what you love, you'll never really work again. Do you see yourself ever going and taking a job you don't like?

-Well, I'm not really sure what my future holds. But it would be very unfortunate if I do end up with something like that.

-Now, let me say here, if somebody's watching this right now, and they're going, gosh, I am just scared of starting a business, what we want to encourage you to do is, if you can just write down all of the things you're scared about. Just write them down, all those things you're scared about.

And then I would just cross them out. I would just say, that's not going to limit me. Or like you said, don't imagine the worst case scenario. Focus on the best case scenario.

So that's something we can all do. If you're scared about starting a business, go ahead and write down those five or six reasons that you're freaking out. And then just determine that that's the worst case scenario, it's not going to happen. And then move forward.

Now how did you first discover that you were passionate about cooking? Because I know that you are passionate about cooking. But do you remember, because you were young at that point, you were like 9, 10?

-I think really, I just love food. And so my mom, she recognized that I had, really, this talent in me that I hadn't discovered yet. And so she's the one who helped me to grow with cooking. She taught me different cooking techniques, sauteing, and baking, and all that. All more like the basic stuff, just to get me going. And so I could learn more from that, and really just fuel my passion.

Do you make yourself super breakfasts? Like a super breakfast every morning?

-Well, sometimes. I mean, I really-- yeah.

-Really? That's awesome.

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