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Featured Coaching Excerpt - Notes & Transcript, Part 1
  • Lesson Nugget: Tradeshows are a great way to market your business to potential clients, but must be booked in advance.
  • Notable Quotable: "The goals is to be able to live your life the way Michael Jordan played basketball, or Marvin Gaye sang a song. To be able to feel the way you feel when you laugh at a joke, but to feel that way all the time."
  • Notable Quotable: "Control your own destiny or someone else will." - Jack Welch (Former CEO of GE)
  • Notable Quotable: "Distractions get in the way of actions."
  • Action Step: Stay focused on your "why" and avoid the distractions that can keep you from accomplishing your goals.
  • Notable Quotable: "Unsuccessful people can't help other people become successful."

[MUSIC PLAYING]

-So I will-- my commitment to you, is before you-- in like, the next, let's say 30 days, I will help you create this. I'm not going to charge you anything, we'll do that. You're a freaking Thriver so we're going to do it. But we're going to get your door hangers done, we're going to teach you all the university-- has to know about search engine. Now, you have to do it, you have to write the articles, you've got to drop off the door hangers, but I can help you create those tools.

STUDENT: OK.

-Make sense? Now, the trade shows-- just throwing it out there-- you got to book them in advance. So your daily activityy-- we probably need to go here, just to be honest, we probably need to go ahead and just say, here, every day, let's make sure we add to this list. Let's also say, 11:00 to 12:30, search engine slash book trade shows.

Because you got to book them. I see a lot of entrepreneurs who are like, I want to go to a trade show this month. Well, guess what, this month is already currently happening, and they're already booked out. Make sense?

-Yeah.

-Cool. So let's hop in here, and I want to read this notable quotable to you. It says, the notable quotable-- this is Marvin Gaye-- he says, "the goal is to be able to live your life the way Michael Jordan played basketball, or Marvin Gaye sang a song. To be able to feel the way you feel when you laugh at joke, but to feel that way all the time." Well, what's Russell Simmons talking about when he says that? Why is he talking about Marvin Gaye, why is he talking about Michael Jordan? He's saying that the goal, the whole reason for having a business, is to be able to live that way.

-Yeah.

-That's the whole point! But a lot of entrepreneurs get it twisted, they get it screwed up, they get it all confused. They do this whole deal-- which makes me crazy, and I love these people, which is why we're talking about this. They start to get all screwed up, and they forget that.

And then they start worrying about, well, I just want to work-- I have to work all the time, I'm so busy. I can't work on my business, because I'm working in my business.

And they start to think about compliance, and creating jobs, and they don't actually-- but the goal is to be able to live your life the way Michael Jordan played basketball, or Marvin Gaye sang a song. But be able to feel that way-- to be able to feel the way you feel when you laugh at a joke-- but to feel that way all the time.

Now Jack Welch says, "control your own destiny or someone else will." What does that mean? Well, what that means is this--

STUDENT: I've got that on my business card.

-Oh, now here's the deal, look at this right here, I love it. So what's going to get in the way of doing this schedule?

STUDENT: Yourself.

-Yourself, and I would say this thing called distractions. So look at this, distractions-- and I encourage you to write this down-- distractions get in the way of-- they come before, they get in the way of actions. OK, so let's talk about distractions that I had this morning.

I woke up this morning at 3:00 AM. Ah, wake up this morning at 3:00 AM, why? To do my reading. Do I or do I not check my text messages when I first wake up?

-No.

CLAY CLARK: That's right, why?

-Because they're distractions.

-That's right. Do I or do I not check my emails when I first wake up?

-No.

CLAY CLARK: No, why? Because they're--

-Distractions.

-That's right. So I focus on getting my schedule done. And then at 6:00, I do my prep, and then at 7:00, here we are. But I do that, because that is my schedule that must happen to do what we do.

Now, there's probably 20 text messages that I haven't responded to. There's probably 15 emails that I haven't responded to. And frankly, I don't care about them more than my why.

So when I get out of recording with you today, I will make sure I respond to those people, but not until I have time. Because my why is more important than other people's why. Does that make sense?

STUDENT: Yeah, your own terms.

-Yeah. Now, the thing is-- this is my theory, some people watching this, or you might feel like you're a weirdo, but that's OK. If I have a cup of water, and my cup is overflowing-- if it's overflowing, like there's an abundant supply of water, it's very easy for me to give to others. If I have no water for myself, it's very hard for me to have any-- so we'll call this Joy Water. This is my new brand, Joy Water.

If I don't have any Joy in my own life, I can't give to you. So I've got to have success personally, so that I can give you success. I can't help your parents pay off their mortgage, if I can't pay off mine. I can't help your parents have success, if I can have success. I can't-- so I have to have that, make sense?

STUDENT: Yeah.

-For the same reason that like an apple-- an apple seed can't plant an orange tree. An Apple seed can't plant an orange tree. Unsuccessful people can't help other people become successful. So I see a lot of people who are watching this, who I know are like, I just want to help out every one. I want to help the world a better place.

Well, you can't help the world be a better place, if you aren't in a better place. You see what I'm saying? So we've got to put these distractions out of the way, you've got to time block. Block out time, schedule time for what matters, OK.

Featured Coaching Excerpt - Notes & Transcript, Part 2
  • Creating A Business Model: 6. Develop Documented Systems.
  • Action Step: Develop and build a system for marketing your business. Document your actions so your system can evolve and then be duplicated by others.
  • Action Step: Document your systems.
  • Lesson Nugget: The people you hire are integral to your success; do not hire just because you know someone. Be adamant about finding and recruiting "A players."
  • Lesson Nugget: Daily metrics hold your team and yourself accountable to the systems set in place to advance your business.
  • Notable Quotable: "You don't have to choose between your business and your life. Rather, if you do it right, you get your business and your life. In fact, we strongly believe that the only way to build a truly scalable business is by radically reducing its reliance on you, the owner, and supporting that rapid growth through systems, team and internal business controls."

-Now, this is the next quote I want to read you. Notable Quotable: "You don't have to choose between your business and your life. Rather, if you do it right, you get your business and your life." Ha! "In fact, we strongly believe that the only way to build a truly scalable business is by radically reducing its reliance on you, the owner, and supporting the rapid growth through systems, team, and internal business controls." Let's go through that again let's make sure we have these up here, OK?

So what he's saying is, you can have a great business and a great life, right?

-Yeah.

-Says "we strongly believe that the only way to build a truly scalable business is by radically reducing its reliance on you the owner and supporting that rapid growth through systems". Right? "Team", and what was the other one? And "internal business controls". So, when you are out there doing those door hangers, do you want to go ahead and develop, like, a system for how you do it?

-Of course.

-So you're going to want to start to make a system, and you'll say, this is how many door hangers a day you should be able to do in four hours. This is the neighborhood you go to. And you want to document all that. Build a system.

-Yeah. I have a big map that I'm just highlighting the streets that I'm going to go to.

-And you'll find out which ones work and which ones don't, what the good neighborhoods are, which the bad neighborhoods are. And those systems are what's going to allow you to have success. It's not a system if it's not duplicatable. Make sense?

-Yeah.

-Now, the team. When you're starting a small business, Bro, I'm just going to help you on this, you have to have "A" players only. OK? So right here, on your systems, remember, if they're not documented, they're not a system. OK? So if they're not documented, they're not a system. You've got to create these systems. So I want to make sure you're seeing this, OK?

Step number six. Step number six, here, is you're going to have to document your systems. How can you make a system if you don't know what works? Well you're going to have to go to the trade shows yourself, figure out what works or what doesn't, and then document it.

Now the team. You need to have "A" players only. And why do you need to have "A" players only? Here, do you ever watch basketball?

-Yeah.

-We know in basketball you only have five guys on the court at a time. If one guy is terrible, if he sucks like a Hoover, it's very hard for the team to win, because 25% of the players are terrible. Now the teams that win championships always have a team where they have the best players. That's a deep thought. The team with the best players wins. In business, though, for some reason people are like, well, and I'm not ripping your brother because I'm sure he's great, but let's say you hired your brother's friend. We'll call him Doug. And Doug is an idiot, but Doug is your brother's friend. You can't just hire your brother's friend because he's some guy you know. So I see business owners all across the country who are like, well you know, my sales guys are idiots but they're my friends. OK. So you have a basketball team with a bunch of overweight short guys, you're going to lose. All right, so you've got to have the team with the best players. You feel me?

-Yeah.

-Now the next is internal business controls. That is those daily metrics.

-Checklists?

-This is going to be your daily metrics. Your daily metrics and your checklists. So let's talk about it. How many door hangers do you have to do per day?

-100.

-Right. And if that's been, how much time per day are you doing search engine?

-An hour.

-And in between the hours of 1:30 and 7:00, you're doing what?

-Those audits.

-Calls, appointments, right? So you need to have daily metrics where you hold yourself and other people accountable to those. So I was building my first business, I remember it was crazy but I actually made a goal, I said I'm going to drop off, every day, 100 flyers to promote the dance parties I was throwing. You know I had this entertainment company and I would throw these big dance parties at these, at the Marriott Hotel and the Crowne Plaza Hotel. But guess what? I had sound, I had lights, but if no one shows up, I don't make any money.

-Yeah.

-So everyday I'm like I'm going to hold myself accountable to 100 flyers a day. I'm going to make sure I do every single day, I'm going to make sure I drop off flyers in all these different places. This was before the internet was really taking off. And so I had to do this every day. But by doing that, guess what? Every time I had a dance party, 500 people would show up. That's how I made my money. $5.00 a head, 500 people show up, I made $2,500 a week. That's how I paid for college. You know what I'm saying? But you've got to hold yourself accountable to that. Look at that-- the systems, the team, the controls. Make sense? Cool?

-Yeah.

-All right.

Featured Coaching Excerpt - Notes & Transcript, Part 3
  • Creating A Business Model: 7. Define Your Goals.
  • Lesson Nugget: Scheduling time for your priorities and goals will ensure that they happen.
  • Mystic Statistic: "70% of Americans are negative about their jobs." - 2013 Gallup State of the American Workplace Report.

[MUSIC PLAYING]

-So rocking and rolling here, the next thing I want to cover, we talked about defining your goals. But I'm going to come back to the goals a little bit more. So step 7, OK, this is big for you. Step number 7 is you're going to want to go ahead and define your goals, otherwise known as the why, but in these five areas. This is huge because you can't be successful and then have every part of your life terrible except for money.

So let's get into this-- spirit, mind, body, relationships, and finances. So we talked about your schedule before. You don't have to tell me now, but just I want you to go ahead and write these down. You can marinade for a second. We'll go and give you some time to do it.

Spiritual goals, if you have any, you want to write those down. Mind, like skills you want to learn, let's go ahead and write those down. Body, write down your fitness goals, relationship goals, financial goals. So often in business we only write down the business-financial goals, but we don't think about relationships and body and our mind and our spirit.

All right, so moving on, so define goals. Do you have all those figured out-- spirit, mind, body, relationships, finances?

-Yeah.

-OK, so here is the deal. Spirit, you have that goal, but when are you going to do it? So if you look back at your schedule over here, I'm not going to define your faith and really get into that because I'm not an expert in that area. But what I can say is that if we don't schedule a specific time-- here we go-- if we don't schedule a specific time every day to do that, it won't happen.

So spirit, where does it fit in here? Because you've got to be thinking about, well, where is spirit going to fit in this schedule? Where is mind going to fit in this schedule? Where is body going to fit in this schedule? Where are my relationships going to fit in this schedule? Where are my finances going to fit?

Well, this schedule here is pretty much devoted to finances, but yet we don't talk about spirit. We don't talk about mind. We don't talk about body. I would say the 5:00 AM time might be your time where you can focus on your mind.

-Yeah.

-That might be that. So we've got that taken care of. We got your finances taken care of, for sure, but what about relationships?

-After 7:00.

-Yeah, hey, maybe that's the deal. So, like, I know for me, we have family day every Sunday. So every Sunday, my family comes over from 3:00 to 5:00. That's when I do it. At night, I'm with my family from, like, usually 6:00 on. Fitness, you've got to schedule time for that. You just have to, otherwise, it won't happen. Cool? So I want to make sure as you're building your schedule here, let's make sure that we don't forget to schedule time for spirit, mind, body, relationships and finances. Make sense?

-I usually put away Sunday for myself. I put it away just so I can do the spiritual, where I go to church and kind of reboot my whole system. Also, mind kind of goes with it, where I kind of reflect on my last week and think about my next week.

-OK, and then I would say, it might sound crazy, but you're going to be running around doing door hangers every day. That might take care of that. Or you might say, I want to lift weights in the morning, or I want to do a class. Or I don't know, but you've got to think about that. And then your relationships and your finances, you've got to be thinking about all those things. Cool? But anything that's not scheduled, won't happen.

-All right.

-You feel me?

-Yeah.

-So make sure you schedule time for that, OK? Now, as we're going on here, a mystic statistic, this is something I want to share with you. This blows my mind. According to Gallup, 70% of Americans are negative about their jobs. So 70% of Americans don't like their jobs, 70%.

So that means, I'm sure none of the people watching this, but probably other people. Probably not you, but other people, 70% of people don't like their job, 7 out of 10 people. Check this out. So let's get into this statistic. I want you to think about this for a second.

If 70% of people no likey their job, what percentage of the week is work? 5/7, now, I'm not a math wizard, so it would be, like, well, I mean, we're talking about over half, right? So I'm going to say roughly 70% of your week is work, and 70% of people hate their work. So what percentage of people's lives do they hate?

-70%.

-Yeah, most people hate 70% of their lives. That's terrible.

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