Featured Coaching Training: 12 Power Moves of Effective Social Media Marketing
Do you want to greatly increase your presence on social media marketing? This series will give you all of the practical knowledge to help you become a social media expert in 12 easy to understand power moves.
Featured Coaching Excerpt - Notes & Transcript, Part 1
-Now the third area here is develop social currency. Develop social currency. Can you read this notable quotable, my friend?
-Yes, sir. "Social currency. We share things that make us look good (even if that means pictures of our cat)."
-OK. Jonah Berger, the guy who said this, he is a professor at Wharton University, and he wrote a book called Contagious. What he's talking about is, as a general rule, people will share things that make them look good.
So one thing that you could share on social media is you could share-- like, say you shot a video for a bride--
- --and the wedding was awesome, you can post a clip of her wedding and tag her, and what's she going to do if she looks awesome?
-Oh, my gosh. This is amazing. I'm going share it with all my friends.
-Has that happened before?
-Yeah. Oh, yeah, definitely.
-Yeah. But you don't want to share something that makes people not look good.
-And a lot of businesses don't get that. So there's one business I worked with years ago. It was a fitness business, and when girls are working out, they might make interesting faces, but dudes do the same thing. But if you're going to take a picture of the girl without her permission and then post it and tag her, how's that going to go over when she's making a weird face?
-Probably not good. She'll probably say something on the Facebook post, which won't be good.
-Yeah. But what if she looks like a million bucks, she's going to want to share.
-Right. So you have to develop social currency. You want to create things that make your audience look good. So for Thrive, as an example, we've had more and more Thrivers that are having testimonials of success, where they're going, I'm doing this and then this result is happening. I'm implementing this strategy, and this is working for me.
You would want to post those because the people who are involved in those would want to share those. So develop social currency, and this is posting things that make your customers look good. Don't post anything that makes them not look good.
Featured Coaching Excerpt - Notes & Transcript, Part 2