Limited Time Offer! Schedule your FREE business coaching session and scale your business smarter & easier! Reserve My Spot

Success! Your account information has been updated.

close icon

This episode is a business coaching course that teaches about social currency.

Results-Focused Training, Tools, and Workshops from Expert Business Coaches.

Featured Coaching Excerpt - Notes & Transcript, Part 1

-Now the third area here is develop social currency. Develop social currency. Can you read this notable quotable, my friend?

-Yes, sir. "Social currency. We share things that make us look good (even if that means pictures of our cat)."

-OK. Jonah Berger, the guy who said this, he is a professor at Wharton University, and he wrote a book called Contagious. What he's talking about is, as a general rule, people will share things that make them look good.

So one thing that you could share on social media is you could share-- like, say you shot a video for a bride--


- --and the wedding was awesome, you can post a clip of her wedding and tag her, and what's she going to do if she looks awesome?

-Oh, my gosh. This is amazing. I'm going share it with all my friends.

-Has that happened before?

-Yeah. Oh, yeah, definitely.

-Yeah. But you don't want to share something that makes people not look good.


-And a lot of businesses don't get that. So there's one business I worked with years ago. It was a fitness business, and when girls are working out, they might make interesting faces, but dudes do the same thing. But if you're going to take a picture of the girl without her permission and then post it and tag her, how's that going to go over when she's making a weird face?

-Probably not good. She'll probably say something on the Facebook post, which won't be good.

-Yeah. But what if she looks like a million bucks, she's going to want to share.

-Oh, yeah.

-Right. So you have to develop social currency. You want to create things that make your audience look good. So for Thrive, as an example, we've had more and more Thrivers that are having testimonials of success, where they're going, I'm doing this and then this result is happening. I'm implementing this strategy, and this is working for me.

You would want to post those because the people who are involved in those would want to share those. So develop social currency, and this is posting things that make your customers look good. Don't post anything that makes them not look good.



Featured Coaching Excerpt - Notes & Transcript, Part 2

Let's Get Started. Try Us for $1
Login Try Us for $1
search icon
What do I do next? Ask our Mentors any Business Question.

Ready to Thrive? Log In to your Account.

Login with your email
Please enter your email.
Please enter your password.
Login with social accounts
Signup | Forgot password?

Forgot Password?

Send us your email address, and our team of elite minds will get right on it.

Sign up to Thrive15

and get unlimited access to 1,700+ courses
  • Full Access

    $ 49 /mo
    Try it free
    • World-class mentorship
    • 24/7 access to all videos
    • Practical business tools
  • save $98 on an annual membership


    $ 41 /mo
    Save $98!
    Try it free
    *Billed as one payment of $490.
    • World-class mentorship
    • 24/7 access to all videos
    • Practical business tools
  • Thrive15 group memberships

    Team Membership

    Need to train five or more people?
    Learn More
Graduation Cap Icon College student? Sign up for $19/month. Learn More

Contact Us

Give us a call or send us an email and we will be in touch as soon as possible, or sooner than as soon as possible.

Email: info@thrive15.com
Phone: 918-340-6978
Prefer communication by smoke signals?

Ask us a question!

We want to answer you, no strings attached. How can we reach you?

Please enter your name.
Please enter your phone number.
Please enter your message.


Let us know what's going on.

Please enter your subject.
Please enter your message.
Even more feedback