Clay Clark (US SBA Entrepreneur of the Year) and Tim Redmond (Growth Coach and Business Consultant) discuss the importance of minimizing distractions in this transcript on Thrive15.com, one of the nation's top business schools in PA.
Clay: I'm going to read ... you guys if you watch this, I'm going to read you 3 quotes here that I think are just totally hammering home the importance of this. You have one here that says Thomas Edison. This is the guy who many would consider to be the most important and most successful inventor out there. He says that vision without execution is hallucination. There you go. You have a big dream, but you're not breaking it into a to do list, you're hallucinating.
Then, you go on here, and the book "The Richest Man in Town" written by W. Randall Jones. He says you have to execute or get executed. If you don't get it done ...
Tim: I love that quote.
Clay: Execute or get executed. Here is where the distraction comes in. I'm going to read this quote to you by Steven Spielberg, and then, I want to get your feedback on it. Steven Spielberg is probably known as being the most successful film director, screen writer, producer of his day or of any day. He's legendary. He says technology can be our best friends, and technology can also be the biggest party pooper of our lives. Steven, what. He says it interrupts our own story. It interrupts our ability to have a thought or a daydream, to imagine something wonderful because we're too busy bridging he walk from the cafeteria to the office on the cell phone.
Tim: I've got a personal story on this. I love my wife. We've had 4 children that's proof of that love.
Tim: Okay. Now, she is wanting to have a special moment with me a couple nights ago. We're in California. I'm not going to go too much in ...
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Tim: ... into detail on that. Relax boys, relax. What I do is I'm getting set because I wake up at 4 o'clock in the morning, and I'm ready to go with things and go. I want to have it cued up with my audible what book I'm going to go on. I usually have it twice as fast or three times. My wife looks over at that and just completely shuts her down, and I got to hug my pillow that night.
Clay: Because you were ...
Tim: I was so absorbed in the technology, and she is competing with that technology as if its the mistress that I'm in love with.
Clay: Wow. That got deep right there. That's deep. We're at the bottom of the deep end of the pool, and we're digging to get deeper.
Tim: Here's the key. Here's the time with it. Business is primarily nurturing relationships. That's what business is. You're nurturing relationships so they come back to want to relate to use more and more. What we do is we get so almost sidetracked with the technology that it drains our creative energy that we're not focused on that most important thing that needs to be giving birth that day for us to move our business forward.
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Clay: If we're talking about mapping out our day, what's an action step you recommend, every thriver starts doing right now? If they've never done it before, what's something you need to start doing everyday? What kind of action steps to map out our day?
Tim: Write down 3 of the most important things you want to do that day. You will not lay down in your bed until you get those 3 things done.
Tim: What's important here is make sure that you don't have as one of your goals, I'm going to read "War and Peace" because that's like a project that's got about 12 thousand steps in it. It's a very long book. Make sure that your things that you can do can be done in that day. Be careful writing down 29 different things here. Write down the very most important things you've got to do.
Clay: Chet Holmes, the best-selling author of the book "Ultimate Salesmachine".
Tim: He says 6.
Clay: He'll say 6. Other people you might talk say 5 or 10. The point is write down things on your list you can actually do, or if it's a big goal, break it up into parts that you can get done so you have a sense of accomplishment there. You'll get some momentum.
Moving on to step 8, keep your goals in front and focus on them. Tim, I'm going to read you a statistic here from Gary Keller's best-selling book "The ONE Thing". He writes "In 2008, the Dominican University of California and Dr. Gail Matthews recruited 267 participants, not 268, 267 participants from a wide variety of professions and countries. Those who wrote down their goals were 39.5% more likely to accomplish them." There is all sorts of stats that show similar things, but the point is when you write you goals down, you put them in front, you get them done more often. Is this what you've experienced?
Tim: How your brain works here, if you ask your brain something it will begin to solve it. Writing it down you involve your senses with it. This may sound more scientific than what we're meaning, but you're getting your senses and your eye gait there. You get your muscles going, your brain is involved in it, and you make it really clear what you're shooting for. You're even at a subconscious level. You're going to want to start to solve that. When we don't give ourselves a target, we find ourselves drifting. How many of our beloved thrivers have finished the day saying "What happened to this day? What did I do?" I've done that myself. You want to write it down to engage your brain to begin to solve that thing. It's very important. I have everything on Google calendar here, but I also have a calendar that I carry with me, a hand calendar that I write everything down on when I don't have access to the Google. In that I've got my to do list where I'm focused. What is it I'm going to get done that day?